First published in ET Brand Equity Fintech is one of those small words that contains worlds. Just like marketing. While the former could be payments, lending, insurance, wealth management, neobanks etc, the latter includes brand management, digital acquisition, marketing automation, social media and so on. A combination of the two makes for a complex mix. […]
As the world races towards a population in double figure billions, there is a huge pressure on ensuring basic necessities for all – water, food, clean air, and scalable energy sources. Represented principally by Norman Borlaug (the wizard) and William Vogt (the prophet), there are two schools of thought in how humanity could solve this. Scientific and philosophical, it’s not an easy read, but does provide some great perspectives.
A dine out after more than seven and a half months. Thankfully, the ambience, food and beer at Geist gave us an excellent experience. Open spaces, a peepal and a banyan, a full moon, and fantastic craft beer on a Halloween night – only in 2020 can this picture make sense!
In the not-so distant past, determining the audience of a brand, and the success of its campaign was not very complicated. Relatively speaking. But with VC funding and digitisation, ways of building a business have changed. And so must brand storytelling. Add to that a polarised world and social media amplification, and there’s enough material for a smart brand to game it.
Sublime, in terms of writing and characters. When Count Alexander Ilyich Rostov is sentenced to house arrest (“house” here being the Hotel Metropol) on 21st June 1922, it’s difficult to imagine the remaining 400+ pages being anything other than depressing. But the Count is probably a living embodiment of Marcus Aurelius’ Meditations, and the story that follows shows “that by the smallest of one’s actions one can restore some sense of order to the world.” An absolutely wonderful read, and in my list of all-time favourites.