Month: October 2018

  • Objectivity, and the path to joy

    Sometime back, a colleague and I had a conversation on retaining objectivity during decision making. I felt that if one does not do that in life generally, it won’t happen at work either. We live in our narratives, and the brain, after all, is only so flexible.

    That led to a train of thought. Objectivity (also) comes from being able to step out and get a view of one’s self from outside. Insights into one’s self can happen all the while, if you allow it. Two recent incidents to highlight this. (more…)

  • Biere Societee

    I had seen the signboard opposite Prestige Shantiniketan on the way to Arirang. We had planned to go to one of the trusted local hangouts, but this was just 10 minutes from home, and the photos of the place promised a rooftop with a view. That’s something we have historically been suckers for! We got there early in the evening, and early in general, it seemed. They were still putting some finishing touches, but the place was pretty and the view was quite good too. Most of the seating area is alfresco, but they have a few tables in a covered section as well. I think the entire 4th floor is available as well, though it wasn’t open when we got there.

    We perched on the bar stools along the edge with a view of the Sheraton, Shantiniketan and beyond. When we began ordering cocktails, we were told that it might be delayed because they were getting ice from outside (first few days’ teething troubles).  But we got them soon enough – no delays – an Old Fashioned for me and The Brandy Crusta for D. They look liked twins in different glasses, but thankfully didn’t taste the same. My drink was not the best I have had, but not bad, and certainly better than many other places which massacre the drink! D’s drink had jalapeños and caramel syrup which got her a nice blend of flavours. We also got to know that there was a microbrewery happening in a couple of months! (we visited in mid August)

    collage 1 (more…)

  • The Ministry of Utmost Happiness

    Arundhati Roy

    I didn’t read the reviews of this book, but I did sense disappointment on my various newsfeeds. Irrespective of that, this was a book that I had to read, because Arundhati Roy is one of my favourite writers. Not for The God of Small Things, which I don’t remember having a well formed opinion on, but for The Algebra of Infinite Justice, which she uses as a phrase in this book (pg 310). And I’m glad I did – the fire still burns!

    The clues to this book’s agenda, if it does have one, can be read even before one begins really reading it. It is on the jacket in the form of a seemingly rhetorical question that actually gets answered – “How to tell a shattered story? By slowly becoming everybody. No. By slowly becoming everything.”. It is also documented in the book’s dedication – To, The Unconsoled.
    The shattered story does indeed seem to have everyone and everything. It definitely has those elements which have been a part of all the non-fiction that the author has been writing – the people of Kashmir, Hindu nationalists, adivasis and Maoists. It also has the anti-corruption wave led by Anna Hazare (tubby Gandhian), the rise of Arvind Kejriwal (Mr.Aggarwal, who was an accountant), the omnipotence of Modi (“Gujarat ka Lalla”) and the saffron brigade, Maoist movements, and most definitely the mess that is Kashmir.  (more…)

  • Brand with a worldview – Part 2

    I think my first thoughts on the subject appeared in 2012 – Mean better than average, featuring Cleartrip, who had put a non-customer in place with sarcasm after a polite conversation failed. It took another 5 years for a redux in Feels & Fields in Marketing. The framing was that if the end game was for the brand to be the first choice when a consumer thinks of the category, what would be the strategy in a world of attention scarcity? Using the powers of targeting and personalisation to catch the customer at the right time and place (medium + stage of a funnel) with the right messaging, or having a world view that is so relatable to a kind of customer that the brand becomes entrenched in his/her mind? Or both?

    I followed it up with  Brand with a worldview, which had examples from the Super Bowl 2017 ads, many of which had an overt or covert political stance. My inference was that we are largely irrational creatures, and absolutely prone to confirmation biases. We’d love our brands to echo our world view… Smart money would be on brands that can use data to glean consumer sentiment beyond domain, and leverage that understanding when forming a world view.

    This post takes the thought forward, and I have framed it quite simplistically with 3 aspects – customer, competition, and company. We also have a hot example to embellish the hypothesis – Nike! Tons have been written about its latest adventures, but let’s just overdo it anyway. (more…)

  • Arirang

    Korean has been a favourite cuisine for a while now, especially after the Apgujeong experience in Hong Kong. Kammanahalli’s cuisine range has been proven to us these last few months thanks to a couple of visits, which include a lot of “Oh, we should try this one” on our way to our destination! Therefore Korean in Kammanahalli was only a matter of time. Arirang won over Thran this time, and off we went on a balmy Saturday evening. We reached there by 6, but it was already nearly full. We could only get the normal tables and not the floor seating. 🙁

    Banchan arrived even before we placed the order, and we munched on those. We asked whether they had makgeolli but they didn’t, so Soju it was. (does anyone know where one can get the former in Bangalore?)

    collage 1 (more…)