Month: May 2016

  • Sounds like a brand

    An earlier post’s title was reasonably self explanatory -“Convenience & Choices“, but to summarise, I had dwelt on the abundance of choice we have on all fronts these days, and its (inverse) relationship with conscious choice. I’d quoted from a wonderful article on the death of video stores, The enemy of video stores was convenience. The victim of convenience is conscious choice. The post was subjective, and more a consumer/individual perspective, but what does it to the supply side, or specifically, brands?

    Would it be fair to say that convenience is an enemy of brands as well? Let me explain. There are ‘brands’ that have been built on the proposition of convenience. Given the internet’s penchant for eliminating middlemen who do not provide its kind of value, and its ability to create convenient interfaces, everything from Google and Amazon downwards is built on the idea of convenience. That’s not what I am talking of. My line of thought is whether convenience (also) leads to a certain kind of commoditisation – it becomes not so much about what I want, but more about how easily I am getting it. So long as the product/service is comparable in terms of price and value proposition, and not necessarily superior, I’d be fine. The premium is on ease and time, and not on the brand/product.  (more…)

  • To a Mountain in Tibet

    Colin Thubron

    Mount Kailas has been circling my mind space for a long while now, thanks to it being at an intersection of two of my favourite themes – Hindu mythology and travel. A peak that has never been scaled, but a mountain that has witnessed the circumambulation of scores of pilgrims across centuries. Personally, that made it more interesting to me than a standard travelogue.

    The mountain is considered holy by two among the world’s biggest faiths – Hinduism and Buddhism. This is in addition to Bon, a native religious tradition of Tibet. Ravana, Hanuman, Nyo Lhanangpa all find a presence in the holy trek. (more…)

  • Morocco Code : Saad no more!

    Continued

    Day 9

    Sigh, the last day of our vacation. The nice folk at the riad gave us a good breakfast, and set us off on our half day tour. Our guide’s name was Khaled, and the first stop was less than 100m away! The Palais de la Bahia, part of the Jewish quarters, was built by the king’s vizier(s) as a harem, and later occupied by the French, who did that by throwing out their host! Only a portion of this palace is open to the public, but it does live up to its name in terms of craftwork – brilliant!

    Khaled was not very jovial and preferred dry sarcasm and sharp verdicts – the original occupants of the palace being his victims in this context. But he knew what he was talking about, and seemed to be well respected judging from the way he was greeted as we walked around. It was not the typical familiar greetings that tourist guides normally get.

    collage58 (more…)

  • Morocco Code : Courtyard or death?

    Continued

    Day 8

    The scene from the previous day’s breakfast played out again, except we changed the battleground – to another table. The bees really did like the other table – we weren’t disturbed, and the poor folks sitting on that table were busy swatting them away!

    We set out a little late to Marrakesh since the distance wasn’t much. Ismael Lo was the soundtrack for the drive, some amazing music. We made a couple of stops on the way, or rather D did. The first was an Argan cooperative. The fruit of the Argan tree is used to make oil for cooking as well as cosmetic purposes. D was given a demo of the whole process, and finally bought flavoured soap, even as I snoozed in the car. The next stop was also Argan based. Apparently, goats like the leaves so much that they were willing to climb the tree for it. We stopped for photos. (and barely took them before their owner came around to ask for a tip!)

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  • Morocco Code : Ess, more please!

    Continued

    Day 7

    We woke up around 9 only because breakfast would be served only until 10. The riad had a lovely terrace, and we chose a table that gave us a view of the beach and beyond. Some bees apparently liked the table too. After attempts from both sides, the bees successfully shooed us away! The staff very kindly sent the breakfast to our room.

    Essaouira, formerly Mogador, (that sounds so GoT!) seemed to have a very active market, and Marrakech was the only stop left, so we planned to exert our shopping muscles a bit. The WIFi was working fine and we mapped our entire walk. It helped that the routes were pretty straight forward and the places weren’t far off. Our first stop was supposed to be the Bab Doukkala, but we managed to distract ourselves and wander into the side lanes. There were a couple of shops which made some very interesting figurines with vehicle spare parts, cutlery, cameras etc. We reached Bab Marrakech, another corner of the medina, before we realised we had forgotten our original destination.

    collage41 (more…)