IMO, Season 4 of Mad Men really took it up a notch. I think it’s because the human condition started showing up much more than before. Episode 6 – Waldorf Stories – offers quite the example. <spoilers> To quickly give context to the non viewers, a flashback shows how Don Draper, the show’s lead character and a fur coat salesman then, was hired by an inebriated Roger Sterling (partner at an ad agency) years ago. Don rises right to the top, becoming a partner at the new agency that Sterling, and others form. When the agency wins its first award, Roger feels entitled to an acknowledgement from Don. When he doesn’t get it, he asks for it. Later, in the same episode, Peggy, whom Don ‘raises’ from secretary to copywriter, also feels entitled to Don’s acknowledgment of her contribution to the award winning ad. In the first instance, Don is gracious and acknowledges Roger’s hand in making him what he is, but in the second, he is furious at Peggy.
It made me think of entitlement. I have read many an article about the millennial generation’s sense of entitlement, but maybe it’s not a generational thing at all. Maybe, it’s just that this generation expresses it more than others, and this is being documented much more courtesy the web. A point of difference is probably what is being asked for – opportunity (millennials) and acknowledgment. (earlier generations) (more…)
