Month: August 2014

  • Overwinter

    Ratika Kapur

    ‘Mature’ is probably the first word I’d associate with the book. True, it does fall under the general existential angst category, but I felt that it does go beyond the stereotype – in the characters, the way they are handled, and the way situations flow. The story spans only a few months, though the narrative does go back in time to provide contexts and many events unfolding in the story do have a connection with the past.

    I felt that the only truly complex person in the book was Ketaki, the protagonist. I could pretty much relate to everyone else very easily, but her way of dealing with situations and people was the little unpredictability that made the book ‘different’. ‘Overwinter’ means spending winter or waiting for it to pass, and that is pretty much what Ketaki seems to be doing. The novel starts with a rather dysfunctional scene involving her and her uncle, but that’s not really a good indication of the story.

    Ratika Kapur shows tremendous skill in narrating day to day events (a trip from Delhi to Gurgaon, for instance) such that they completely step out of the mundane. This is also true of her excellent descriptions of human emotions. There is a sense of reality in the book – for instance, the conversations around the Nano or T20 cricket or Nadal vs Tsonga – that happens between characters. It’s as though I stepped into a living room and happened to hear these conversations.

    The other word I’d associate with the book is ‘intelligent’. The prose is assured, the narrative measured, and though you may not get a sense of closure that books often give you, this is a wonderful read.

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  • Revisiting brand purpose

    I had almost completed a post on brand purpose when I came across this.

    discipline

    I have realised that in my personal life, even ‘what you want most’ is a dynamic thing. I am not really arguing against discipline – there was a time when it kept the blog going. But what I wanted most was just simply that the blog shouldn’t die. To get back, in a rapidly changing environment, I sometimes feel that ‘living each moment fully’ is a better bet than a disciplined course of action towards a purpose.

    Back to the brand purpose post. In the original draft, I had flipped Maslow’s hierarchy of needs. In the human context, the hierarchy is traveled upwards, as each need is met and reasonably satisfied. But I wondered if, in the brand context, it should be traversed in the reverse direction. I mapped self actualisation (the brand version of ‘what you want most’) to the brand’s purpose, Esteem to confidence in that purpose and finding the first set of people who will help translating that into a working model, Love/Belonging to getting a community in whose individual narratives the brand narrative can play a part, and the last two levels (Safety, Psychological) as bettering the efficacy and efficiency of the brand respectively. Yes, it is fairly rudimentary, but think about it! 🙂

    But the quote and my reaction to it made me think, is it possible/good to define a brand purpose that remains consistent in a rapidly changing business landscape? Maybe it’s cohesion, as opposed to consistency? Is a flexible purpose accompanied by an agile way of operating  the middle path? Are we getting to a point where the only constant in a brand purpose is relevance and value in the consumer narrative and the brand is guided more by a set of unique principles and perspectives that are constantly reshaped by its environment?

    When does a hotel’s brand purpose meet AirBnB or a watch company’s that of wearables, or a bookshop’s that of an online retailer of books/e-books? When it affects business? Is that around the same time as ‘too late’?

  • High Ultra Lounge

    First published in Bangalore Mirror

    Sometimes when you’re high, you begin to brag, and sometimes it really can be justified – like when you’re a lounge on the 31st floor of the World Trade Centre, (map) making you one of the highest located dining points in the country, and when you command a breath-taking view of the city that’s arguably unparalleled. It is very rarely that you can get a sense of the city as a whole (outside of Google Maps) and the 180 degree view that High offers is almost humbling. But that’s enough of a high, let me give you the lowdown on the place itself.

    It’s open from 5.30 -11.30 PM, and reserving in advance is a good idea. There are different kinds of High, each serving a specific purpose – High View is the lounge space, High Dine is more of a fine dining experience, High Mix is the place for a cocktail do, and High Edge is a private dining area. There’s a sense of shifting moods through these sections, brought about by the colours used and the lighting. Yet, despite the individual personas, all of these flow seamlessly into each other. The seating is trendy and comfortable across the spaces, and on a Saturday night, with music in the background, and the bright lights of Bangalore spread out in front of you, it is easy to feel on top of the world!

    It didn’t really make sense to leave ourselves high and dry in such a wonderful ambience, so we quickly scanned the drinks menu – a mix of signature cocktails, classic fare, some interesting mocktails and everything else you’d need in a bar! From the signature drinks, we tried the Moon Lighting, the Spell Bound Bellini and The Last Order. I’d asked for the first, and the vodka based pink-orange coloured drink got me a few smirks from the guys, but that was settled by the Bellini, which was completely lady-like in its pink frothy (and tasty) avatar. The Last Order was a more subtle drink in all respects. The one mocktail we tried – Fame of Passion – was peachy and quite refreshing.

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    The food menu, with a lot of focus on appetisers and short eats, is a mix of Asian cuisines – Japanese, Korean and Thai. We began with the salmon sashimi, complemented well by the wasabi and ginger, but preferred the Red Snapper Nigiri over this. Also in good form was the vegetarian dish we tried – the mildly spicy Shichimi-spiced Maki with tenkasu. The Pork Belly was quite good too – well cooked meat with a lime based tangy topping that gave it a flavourful pop. The Prawns Tempura also found a lot of takers – fluffy and crisp batter with succulent meat. The starters ended on a high with the fantastic Chilly Beef Asparagus, spicy enough even for the seasoned palates.

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    On a relative scale, there aren’t a lot of choices in the main menu, and a couple of dishes weren’t available, but the remaining did suffice to make a decent meal out of it. The Beef stew was nowhere near what we’d consider a stew, but well cooked meat and mildly spicy flavours meant we didn’t really complain. The San Bei Chicken was a tad too salty for our liking. We had the Soba rice noodles with chilli to go with these and it was liked mainly thanks to its zesty spiciness. The seafood noodles was surprisingly insipid.

    It’s a lounge, so understandably there aren’t many dessert options. To be precise, there are three, and the Banoffee Pie was an easy winner given that the competition was a fruit platter and homemade ice creams. The dessert wasn’t bad, though I can’t claim it was the best I’d eaten.

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    At a height of over 420 feet and spread across 10000 square feet, High sets the bar high, literally and otherwise. Special thanks to Guru, who in addition to being wonderful at his job as the resident mixologist, also charmed us with his child management skills! An energetic yet relaxing ambiance, good appetisers, superb service, and a view that might remain unmatched for quite a while, High has everything going for it.  A meal for two would cost around Rs.3500 (Inclusive of taxes and service charge) The pricing might make it seem a little for the highborn, but hey, the experience is difficult to top!

    High Ultra Lounge, Roof Top, World Trade Center, 31st Floor, Brigade Gateway Campus, 26/1, Dr. Rajkumar Road, Malleshwaram West, Ph: 08045674567