Month: January 2013

  • With great data…

    LinkedIn’s article curation is improving very well in my case. What I particularly like is the dash of serendipity in the list. One of the articles I recently read was “Are we all being fooled by Big Data?” Though it is less to do with business per se and is skewed towards economic forecasting, it does make for a very interesting read.

    Gartner’s 2013 Strategic Technology Trends has Strategic Big Data as one. In fact, I’d also add ‘The Internet of Things’, ‘In Memory Computing’ and ‘Actionable Analytics’ (also in the list) as related items, as a source, enabler and application respectively. While Big Data has been talked about for a while now, and has seen applications as well, I am not sure how accessible it is to the majority of organisations and brands. In essence, is it ‘mainstream’ enough? (I see organisations struggling to link existing data) Are there frameworks being built that will aid analysis and action across various functional domains – ways to nimbly access and use contextually relevant ‘packets’ from troves?

    Probably 2013 is when we will see things moving. But there’s something about data that worries me. This has come from my own experience as well as from the things I have read/heard. And that’s where the organisation’s intent becomes important, because you can find data to validate most anything! This is all the more significant because with improving technology, the volumes of data will have the potential to help brands shift paradigms and disrupt the status quo. But it can also be used for strategic/tactical blunders. As the saying goes “If you torture data long enough, it will confess to almost anything

    All of this reminds me of social media. The hype, the evangelism, the tools and so on. And just like social, Big Data has in it the ability to amplify the inherent nature of the enterprise.

    until next time, think big

  • Cheers Coorg

    The review was first published in Bangalore Mirror.

    I knew that Shillong is called the Scotland of the East, but Coorg is apparently called the Scotland of India. However, what amazed me more is that in terms of my culinary mapping, I associate both of these places with pork, and that is something that Scottish Highlanders have an aversion to! Thankfully Cheers Coorg’s menu doesn’t have Scots in mind as the target audience. But long before the menu, the ambiance does a good job of conveying the restaurant’s character. From the funky tablemat that gives you an introduction to Coorg, its heritage, culture and cuisine to the various décor elements that line the wall – including photographs, sketches and even a couple of guns, Coorg is all over the place. Meanwhile, to get to the place, you can follow the map here.

    The menu, presented in the form of a compact clipboard, also tries to give a sense of character. For instance, there is a “Real men ask for their drinks” line in place of a bar menu, but unfortunately the spirit is limited to words as the license is still a couple of weeks away. This proved to be a recurring theme.

    We began well with both versions of the Nalla Malu Kanni soups – chicken and mutton, and a Mutton Bones soup. The Mushroom Coconut soup we wanted to try was not available. The Mutton Bones soup was spicy, with the pepper making its presence clearly felt, but though it was a fine soup, the Nalla Malu Kanni soup, with its mix of a mild sweetness and a peppery kick delivered slightly later stole the show.

    The menu is skewed majorly towards appetisers, so it was a difficult task to choose the representatives from each kind of meat. The Chilkana Pandi triumphed over its peers and turned out to be an excellent choice. The pork was well cooked and the onion and green chillies based masala also had a touch of sourness courtesy the vinegar. The Chicken Fry in Green Masala had tender chicken in a spicy masala made of green chillies, coriander and a hint of mint. Mutton was represented by Khaima Unde, minced mutton balls. The meat was bordering on tough, but not a complete disaster. Aquatic life made it to the table in the form of the Kachampuli Fish fry, though the tamarind was a name only presence, and the only discernible flavour was that of the pepper.

     

     

    The alfresco area on the first floor was nearly full by the time we were ready for the rest of the meal, and that meant the main course took a while to get to the table. The Pandi Curry was a mandatory choice but failed to deliver, with a poorly diluted gravy that was rather insipid. The only consolation was that the pork was well cooked. The Chicken Curry also did not impress with its coconut based gravy. Most of the vegetarian gravies were unavailable, and from the options we asked for a Kumbala (pumpkin) Curry. Mildly sweet, it was just about average. We tried out most of the ‘accompaniments’ – Kadambuttu, Noolputtu, Paaputtu, Akki Otti, Sannas and Neyi Koolu (Ghee Rice). The Kadambuttu and the ghee rice were the pick of the lot. The former had an excellent consistency and the ghee rice was different from the standard fare with a mild sweetness to it. The Paaputtu was a tad crumbly, and the Akki Otti was an XS version!

     

     

    When we asked for the Dessert of the Day, the only option other than the Ice Cream, we were told that it was Caramel Custard, not really the Coorgi dish we had expected. So we decided to end the meal with juices and coffee. The Passion fruit juice and the Filter Coffee were not bad but the Kaipuli (bitter orange) juice was the clear winner.

    For about Rs.1200, you could share a soup, a non veg starter, a non veg main course dish and a couple of staples, and a dessert. (Inclusive of taxes and service charge)

    Cheers Coorg has nailed the ambiance, and features a unique cuisine, but they do have some way to go in terms of the quality of food, before we can truly say cheers!

    Cheers Coorg, #29, 80 feet Road, Indiranagar , Ph: 080 41219555

  • Pugmarks.me

    How about a world where people continue doing the things they do, and the most relevant and useful information just comes to them? That’s the domain Pugmarks works in. In conversation with founder Bharath Mohan.

    [scribd id=121168790 key=key-1pdukpyl6nb9ajyu1879 mode=scroll]

  • Social v2.0.1.3

    I really avoid writing “trends for 20xx”, but towards the end of last year, I jotted down a few things for an article. Same thoughts, but I expanded a bit.

    Barring a game changing phenomenon that further complicates the already shifting landscape, these are the 3 areas where I see the needle shifting more than others, in 2013.

    1. Content is (also) Advertising: Branded content will continue to rise as the worlds of publishing and commerce collide. Brands will invest (talent, money, time) more in content creation and curation. Also, paid media (traditional and social) will be used to promote owned media (blogs/twitter/FB page content etc) and we’ll continue to wonder how much was earned by publishers in supposedly earned media! By ‘advertising’, I don’t just mean the traditional marketing communication kind, but one that brings out more of the character of the brand/organisation itself. Hopefully this will be the first step towards a larger culture of authenticity, values, and transparency. Something like McDonald’s “Our food. Your questions” would fit the bill.

    2. Social Orientation: Social is media, social is CRM, social is enterprise collaboration, and many other things which we haven’t even begun to explore. Silo based approaches for social will evolve into socializing business strategy itself – a horizontal approach (and team) that looks at business objectives more clearly, and encompasses everything from CRM to ORM and beyond. These teams will also be equipped to handle everything from new social platforms to how social integrates/manifests on more advanced devices to technologies from AR to Big Data. Not all of this would happen in a jiffy, and there would be challenges aplenty – right from setting objectives to harnessing various skill sets to getting buy-ins from various verticals that social would interact with and affect. Social Business is most likely this year’s gamification in terms of buzz and random usage, but while that sorts itself, businesses would at least need to start seeing social as a strategy, one that can actually provide competitive advantage.

    3. Brand Voice: Speaking of competitive advantage, brands will figure out that they need to craft a voice and tonality that can resonate on social platforms as well. Many of the large brands we see now have grown up on media that never talked back, and hence adopt a  traditional media approach to communication on social as well – swinging between being apathetic and being servile. An identity and voice that can withstand the rigours of increasing conversations across platforms needs to start getting built. There might be multiple renditions of the voice as well – adapted to contexts, audiences, intent and so on, and brands will thus need to learn cohesion in narratives. A new approach to storytelling that spans media, understands popular culture and involves consumers better is the brand imperative.

    Update: Very heartening when people I respect – Dina, Gautam Ghosh, Prem think all of this makes sense! Mighty pleased and grinning away! 🙂

    until next time, #makeittrend 😉

  • Stated Obsession

    A defining purpose, or rather, the lack of it, is something that has been gnawing at me for a while now. One can go about the daily motions of life without defining a purpose, and it need not affect professional objectives or progress. In fact life must, and will go on without a purpose, but once the gnawing begins, it is difficult to rid of. It might be the result of something that I am often accused of – extra doses of analysis – self and otherwise. 🙂

    A friend-in-law (coined to refer to the spouse of a friend :D) recently got probably one of the biggest highs possible in his domain – a result, I am sure, of the hard work he put in, and his unwavering belief in the self. The hard earned outcome of a well stated purpose and well directed passion. May he have many more.

    One of my favourite Malayalam movies in recent times (actually in the all-time list as well) is Ustad Hotel, about a young man and his choices – two paths and their implications symbolised by his father and grandfather respectively. The game changer in the movie is inspired by Narayanan Krishnan. (do read if you are not familiar with the name) In real life, Narayanan Krishnan has defined his purpose, and bravely soldiers on, helping those who have no one else to help them.

    Completely different scenarios, with completely different motivations, but linked by the presence of a purpose. I can cite excuses – primarily the business of living and an interest in way too many things to devote myself completely to one – but I know those are just excuses. I am still searching for the reason – the inability to find something that defines me or the inability to devote myself to pursuing it, or just sheer lack of guts. My only hope is that I have some time left, but the clock is ticking.

    until next time, a gnawing tick