Year: 2012

  • With a little help from friends…

    It’s official now. I had suspected it for a while, but this post from Simply Zesty

    shows that page admins across the world are wondering why the ‘Reach’ figures of their posts are on the downswing. This then starts affecting the other ‘vital stats’ of the Page as well – like PTAT. It really doesn’t matter whether FB is showing the actual reach number (you may question that if you’re also monitoring via 3rd party apps) or decreasing it further just to pile on the pain, because fundamentally they’re throttling the reach and you would have to go by the numbers they claim, because well, it’s official!

    I’d say that FB is now behaving like a true media monopoly. It’d have been fine if the % of people who saw a page post were dependent on the positive/negative action taken by the people who liked the page. But this is just an “offer you can’t refuse” for the various advertising products that FB has begun pushing out aggressively. Should have known that IPOs have side effects. It hurts more because just sometime back, I’d written – in my ‘Social grows up to be media‘ post – that of the two (FB, Twitter) I had better hopes for FB. While Facebook owns the platform, (some) brands have done a lot of hard work in attaining fans organically through excellent content and engagement. By not allowing the content to reach these very fans, FB is being unfair. It becomes even more interesting when we figure that FB is now allowing brands to truly broadcast (beyond fans and friends of fans to everyone) their posts. On one hand, they are making their money from brands and at the same time, showing me an ad I never asked to see.

    This could be just the start. I’m already hearing ‘viewpoints‘ of Facebook charging brands for pages. Knowing the way PR works, FB is probably setting the scene for this and we’ll be seeing more articles of this nature. Is this an unfair way to monetise one’s platform? That, in Facebook’s own words, is complicated.

    More importantly, the larger debate of whether one should build (on) owned properties now becomes even more pertinent. What do you think?

    until next time, pay walled…

  • Balance Wheel

    Somewhere between the need to belong and the constraints of conformity lies that Utopian state. I am beginning to realise that this is applicable across all modes of social interaction, whether they be real or virtual.

    It begins with people finding a common interest or ‘wavelength’ and sharing great vibes. School/college cliques, blogs and microblogs, workplaces, interest groups and so on.  Startups are fun places to work in the initial years because rules are made on the go, blogs and microblogs in their early days were sparsely populated and everyone was discovering their own voice and community norms.

    I have always wondered what breaks the utopian state – time or an increase in the group size. These days I am beginning to be convinced that it is the latter. As each new member is added to the initial set, the needle begins to slowly shift from the erstwhile average. The addition of new members also changes the dynamics of the group and slowly the earlier common sense of belonging changes even as a new one is created. Some adapt, others refuse to conform and break away.

    But what I have also realised recently is that there is a middle path – refusing to conform but refusing to go away either. It is a tightrope walk, and best done without baggage. And that’s the walk I am trying to learn, across my worlds.

    until next time, walking schtick

  • Bow Barracks

    The good news is that you don’t have to go as far as Kolkata. There is no bad news. A little away from our regular Indiranagar haunts is 2nd Main, near the BDA complex. The last time we were on this road (On Double Road, take a right just before you hit Old Madras Road when coming from the CMH Road direction) was years back, and that restaurant has been replaced by a safer Punjabi outlet. In fact, the road now sports several food options including Chettinad, Punjabi and a few others! The map as well as the menu can be found on Zomato. Parking for 2 wheelers is easy and there are lanes around for 4 wheelers in case you don’t find space in front of the restaurant. A brick building with a doorway that makes you feel as though you’re entering a home. 🙂

    The interior too has a cosy feel to it with just the right amount of buzz. We chose the less crowded 1st floor and by the time we left, that too was fairly full, and people were being taken to the next floor. I think that’s where it ends, but can’t be sure. In addition to the splendid ambiance, watch out for the knickknacks. The clock, the old kind of switches, some wonderful photographs on the brick wall, all add to the personality of the place.

     

    The menu has Anglo Indian, Continental as well as Indian sections, but we were clear in our intent. We were even reasonably sure of 3 out of 4 items we planned to have, but we still needed to decide the 4th. As we sat debating that, an amuse-bouche made its way to the table. A fig with vinaigrette. I popped it in without giving it much thought until the flavour explosion hit me – tangy and sweet at the same time, with a crunch that will definitely make you sit up and pay attention.

    We started with the Pantheras – the beef version. The beef mince was superb, and the crumbed, deep fried crepes wrapped it up very well indeed. But what made us completely forget to add that lime twist was the sauce that came along with it. In terms of taste, it reminded us of a local favourite – sauce that came with the Delicacy momos – but this one was more suave! For the main course, we ordered the Khow Suey – Chicken, and in the battle between the Fish Moilu and the Chicken Ball Curry, the latter won. We also ordered Coconut Yellow rice to go with the curry. The Khow Suey is a favourite and they did complete justice to it – the Anglo Indian rendition doesn’t really vary from the original Burmese and the coconut milk, noodles, cumin, turmeric etc with the help of a twist of lime made up an excellent mix as always. The Chicken Ball curry also has coconut milk flavour in the background, but it’s only to add that little extra to the tomato base (consistency and taste) and to the chicken mince that is made into koftas. The Coconut Yellow rice – basmati – worked beautifully with the curry and for our Mallu palates, this overdose of coconut felt just divine! :))

     

    We were almost full, but the bread pudding had already booked itself space, though it was more mind and spirit than body! Served with mild custard sauce, I felt it could’ve been slightly less watery. But thankfully, it didn’t take away much from the taste. An excellent meal in a perfect setting! The service was prompt, helpful and altogether smooth. The meal made us poorer by Rs.1276 (including a service charge) but it was thoroughly worth it. This one goes into our favourites, and with so many more dishes to try, we’ll raid again soon!

    Bow Barracks, 618/1, 2nd Main, HAL 2nd Stage, Indiranagar. Ph: 42072555, 9739601015

  • a1000yoga

    A1000yoga.com aims to bring yoga back into our lives with world class studios. In conversation with founder Pradeep Gowda.

    [scribd id=111237819 key=key-15ufaw7ce22hhz975q3b mode=scroll]

  • Mean better than average?

    BBH Labs offered some excellent perspective in a post titled ‘Mean Brands‘ a few days ago, which pointed out that when brands are asked to be more human online, we overlook the fact that humans are not nice online. Expanding on this, they showcased three scenarios – brand vs consumer, brand vs brand and brand vs organisation – with examples, and asked whether this was a good strategy to build stronger brand allegiance.

    I was reminded of something I had tweeted earlier this year when Cleartrip was at the receiving end of some good old fashioned twitter outrage when putting an abrasive and stupid (non) customer in his place. I was convinced after going through the preceding tweets that Cleartrip had tried their hand at explanation before getting exasperated and reacting with sarcasm, just like a human. It was bold, but more importantly it also showed character and conviction.

    Even as brands are trying to be human, humans are becoming (or are trying to become) brands. When they do get an audience, an increased sense of self-importance is inevitable. Most of the time, objectivity is minimal and the thrill of shaming/trolling a brand is too tempting. So perhaps a level playing field is only fair. Of course, it is always more fun when the knockout punch is delivered with a solid punchline. Richard Neill’s comedic rant and Bodyform’s hilarious response is an example. A few more here. (via @sunnysurya)

    until next time, brands mean business!