Year: 2012

  • Simpa Networks

    Simpa Networks envisions a world in which everyone has access to abundant, clean, modern energy. In conversation with co-founder Michael MacHarg

    [scribd id=85602386 key=key-nmg5dtslv9860ekdc1o mode=list]

  • Pinning it down

    Though it’s almost been 2 years since it launched, the buzz on Pinterest has grown stronger in the last few months. This infographic should help you get a quick update. The ‘experts’ are polarised on this, and I have seen some digs on my twitter timeline, which remind me of the things I used to hear about Twitter on Facebook. 🙂 Will Pinterest grow that big? I don’t know, but it always helps to build one’s own perspective.

    This is one of those social networks which have not been easy for me to adopt. As the text-only posts here would indicate, I am not an ‘image’ person. 🙂 This was probably why delicious worked for me very well. But I did manage to find my own applications of Pinterest, most significantly, my infographics board, which is now nearing a 100 pins, and others that I enjoy – Angry Birds, Star Farce, and so on. One apprehension I have is whether it will go the way of all social platforms when they go more mainstream – from pinning ‘what I like’ to ‘what I think you want to see’ or ‘what I want you to see’. An extension of the carefully crafted persona.

    But meanwhile, over at Myntra, we have created an account and have been busy pinning and ‘boarding’. We’re in the process of experimenting with the platform, and as part of that, have also integrated it on our fashion blog. We have already found quite a few use cases for it, and I plan to consolidate that before moving further on boards.

    One of the most interesting stats in the infographic I shared earlier is that Pinterest has now beaten twitter as a source for referral traffic. From a brand perspective, this is indeed turning out to be an interesting tool, especially if the brand is related to e-com or fashion. Many fashion brands are already there. In fact, JustFabulous is even doing an extremely interesting Scrabble based contest there. I’d think that food, travel, and other visually appealing domains would also do well here. In fact there are over 100 brands across categories already on Pinterest.

    So, should you believe the hype? Not necessarily, but as a brand marketer or a social web practitioner, I think it’s probably a good time to take a long look at Pinterest and see if it can deliver value to your brand. It could be traffic generation, relationship building, or thought leadership, and these are just a few use cases. Unless you play, you won’t know. 🙂

    until next time, you could fancy this too 😉

  • Marathon Baba

    Disclosure: Fingerprint! Publishing sent me the book for review.

    Girish Kohli hasn’t passed out of the IITs or IIMs, does not have a day job and cannot be found on Facebook or Twitter. He is also the author of the only book in the world based on a pair of unused running shoes. Just as the author has broken the template of the typical Indian author, his book also manages to be completely out of the regular trajectory of Indian fiction.

    There are indeed characters that one might encounter in other works, in fact, the author has pretty much used all the stereotypes that have been abused in Indian popular culture – the strict dad, the mother waiting for her son to return home, the first love who remains evergreen in memories, the corrupt cop, the spirituality cult, and so on, but it’s the sheer verve and trippy narration that makes this book totally unique. It even includes poetry, or at least rhyme.

    The tale puts a twist to the perspective people have towards running away from problems. The story is about a man who runs across the country for seven years, turns red (no, literally), starts an ashram and gets stuck in a plot (literally and figuratively) of his own making. The author takes routine mundane occurrences and objects and converts them into surreal text or throws them against bizarre yet believable props. (the shoes, the Naxalite kidnapping) The humour that lends sanity and insanity to the proceedings is also not on a single track – it moves from wordplay to satire (the City of Slums, Suryakant the Mega Star) to even campy on a couple of occasions. In fact the entire theme of the book seems to be irreverence. Just as you begin to wonder if you’re going to completely lose it, the author injects a dose of real explanation to the happenings. IMO, the best part of the book are the character descriptions. Characters include the shoes too.

    My advice would be to read the book at a single go. At 255 pages, it’s not really a marathon, but you have to keep running to be on the same page as the author. There is always a feeling that some subtext is slyly watching you turn the page. Not a run of the mill offering, this one will give your brains a run for their money. 😉

  • Curry Meen

    Curry Meen has been on our radar for quite a while, but considering that we live in Keramangala, with multiple Mallu food options, we had been ignoring it. Thanks to a sale at Bangalore Central and my excitement towards checking out the Bangalore Metro, we zoomed in on Curry Meen, which is close to the Indiranagar Metro stop. The restaurant is located on the Double Road between CMH Road and BDA complex, Indiranagar. A not-so-accurate map here. It’s actually after that 5th Main junction when going from CMH Road.

    Parking wouldn’t be very difficult. There’s space inside the compound, as well as options on the road outside. We saw an inactive Dosa Counter downstairs and some minimal seating on the ground floor, and proceeded to the first floor, which offered a decent view of the relatively uncrowded Double Road. On the way back, we also noticed that they had another room upstairs, where seating was available, but whose lights were switched off. 🙂 They’d probably open it only if required.

    The menu can be found here, and is a bit of a Malabar-Chinese collaboration. We were here for the Kerala food, so we focused solely on that. The Mussels were not available, so we marked our protest by ordering a Hot & Sour Chicken soup and then started the actual meal with a Jinsi Chicken Kebab (half) and a Malabar Fish Fry. The soup was a homage to the pepper trade from Malabar, and our eyes watered at this historical hat tip, and for other reasons. The Jinsi Chicken was an attempt at Pakodas, it seemed, and a failed one at that. Avoid! The (seer) fish was quite good with a spicy masala coating.

    For the main course, we asked for a plate of appam, a Malabar Paratha, a Fish Moilee and a Kozhi (chicken) curry. I’ve tasted several poor versions of the Fish Moilee, but this one was an outright disaster. The appams didn’t help either. The chicken curry was thankfully quite tasty, spicy and seemed like a relative of the varutharacha curry, but without the coconut. Figure that. The Chicken Biriyani was served with an egg (extra points for that) and was reasonably good.

    The staff didn’t seem to be from Kerala, but that didn’t hamper the experience much. They were quite prompt. All of the above cost us just over Rs.850. I think I’ll stick to our Koramangala favourites.

    CurryMeen, No:218, Double Road, 1st Stage, Indiranagar,  Ph:42283999

  • Green Evangelist

    Green Evangelist aims to ‘evangelise’ sustainability through the ‘humanware’ aspect rather than the ‘techware’. In conversation with founders Sejal Sheth and Latha Sankarnarayan….

    [scribd id=84602869 key=key-25o0y2t76pj5kyhguclg mode=list]