Year: 2012

  • From the Kerala diary..

    An overcast sky met us at the Alwaye railway station on June 1st. As I sat inside the bus to Kothamangalam, I wondered where the rains would meet us. I saw school kids waiting for their bus, but not as many as I had expected. It has been a tradition in Kerala – on June 1st, when the kids begin their academic year, the rains are the first to welcome them. I remembered umbrellas, raincoats, pants hitched up, new wet notebooks…. But it seemed that things weren’t so anymore. I wasn’t the only one surprised – the Gandhi in Perumbavoor stood open jawed.  We reached our destination, dry. I learned later that most schools were opening on Jun 4th and the rains were scheduled on Jun 5th. On the way back to Cochin that night, starting from a near empty bus stand, I was able to relive the window seat. But I realised that just as the seer had changed, so had the scene.

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    There’s a wonderful quote that’s attributed to Bryan White – “We never really grow up, we only learn how to act in public.” So when one goes back to places which only hold childhood memories, maybe there’s a natural pull to rewind to a time without that learning, and just let loose. And just like in that age and time, many impulsive, harmless things then become capable of delivering an incredible amount of joy.

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    For a long time now, Nedumbassery had been my exit point from Kerala. And so I sat, after a wedding feast, on a journey from there to Palghat and beyond, watching a series of places I hadn’t seen in more than a decade. Familiar landmarks and new sights, and the Western Ghats that stood solidly in the background. Hello, Kuthiran. Dad was surprised I could remember the name of the towns. How many ever roads a man walks down, his first roads remain etched….

    The occasion for which we had made the trip saw 3 generations – one that had been born and had spent all their childhood in that village, another (mine) in which the majority of the members had cities that they considered home but had spent many a wonderful vacation there, and a third which was probably making a few memories. There’s that favourite Garden State quote of mine – Maybe that’s all family really is. A group of people who miss the same imaginary place. In this version, ‘imaginary place’ is not a place that no longer exists physically, but one that exists in a certain state in  the memories of many people. I wondered when a place would cease to exist at all – is it when it disappears physically, is it when all the people who have memories of the place cease to exist, or is it when the place changes so much that even memories cannot bring it back. You’ll see when you move out it just sort of happens one day and it’s just gone. And you can never get it back. When the seer and the scene let go of each other. And that was why this trip was special – memories had been added, and the disappearing had been delayed.

    until next time, seen there, done that 🙂

  • The White Tiger: A Novel

    Aravind Adiga

    The experts talk of India and China dominating the world’s economy in the near future. Aravind Adiga’s protagonist Balram Halwai agrees, and even states as much in his letter to the visiting Chinese Premier. But the macabre twist lies in his reasoning, and that’s perhaps why this book is unique.

    There are many books that talk about India’s rising middle class and its opulence. There are also ones that talk about the ‘Other India’, the one that lurks beneath the urban sprawl that inspired ‘India Shining’. So the premise is not a new one, but I haven’t yet read a book that explodes the accepted stories of India’s transformation with such a relentless and unforgiving narrative.

    The White Tiger is an animal that appears once in a generation, and Balram is given the title early in his life, for standing out amongst his classmates. He takes it to heart and climbs up the class ladder despite being born in the Darkness, where moving out of one’s position in the social hierarchy is impossible. From the Darkness, he moves to Delhi with his master. The city, with its politicians and malls, when seen from Balram’s perspective has a bleak tinge to it.

    Balram breaks all the rules that bind the traditional Indian joint family unit and ends up an ‘entrepreneur’ and a murderer. At one level, its a social commentary that starkly shows the difference in lifestyles of the various classes that make up India, and what it takes to break through.

    But more importantly, it is more a take on an individual’s morality – Balram’s and even his master Ashok’s, when traditional diktats meet the necessities of the modern world in a nation that has only begun its march towards a complete overhaul. Though one could be critical and claim that some parts of the novel/characters merely reinforce stereotypes, the fact that Balram’s story seems entirely plausible makes the book a winner.

  • DoctorsBooking.com

    DoctorsBooking.com aims to enable patients to make responsible healthcare choices through accurate information and increased accessibility to doctors.  In conversation with co-founder Roopa Rangaprasad..

     

    [scribd id=99996782 key=key-1o8wqkzog31ewsgqla8g mode=list]

  • Brand experiences

    Twitter’s event based hashtag pages (as opposed to brand based) made me think about brands as experiences. In another era, the ‘experience’ was restricted to a limited number of media vehicles (and I include non-social network WOM too) and the actual touch-feel, pre or post purchase, including retail outlets. But times have changed – social, media and technological platforms have increased the experience touchpoints manifold.

    A big fallout of this, with relation to brands, is the challenge they face on building a cohesive (no, not consistent) experience across these hugely varying platforms. We’re still at an early stage in this and though many brands like Starbucks have taken this challenge head on, others will probably take time to adjust to this flux that seems like a permanent state from now on.

    An interesting meta version of this, to me, is what is happening with Facebook. Product is more or less brand in this case. The Open Graph and the ubiquitous Like button had set a good stage for the network, but the recent business push (read Ads) and the “Mobile is to Facebook what social is to Google” death mumbles seem to be testing FB’s ability to adapt to the ever changing landscape. I am a very mild user of Path, but I sometimes wonder if it or others like it is the future because of its obvious comfort levels with the smartphone.

    But I also wonder if Facebook will split its services (like Messenger already – remember Beluga) and build specific value with an assortment of contexts eg. photography, (Instagram) location (Gowalla) and so on with the social layer working ‘quietly’ in the background. Facebook is also moving from the Like button, whose ‘meaning’ remains divided between marketers and consumers 🙂 , to (reported) Want, Purchased, Donate buttons that allow better consumer expressions and also allow brands (and FB) to contextualise experiences. These are only a couple of example of how Facebook is trying to evolve. In Facebook’s negotiation of its landscape, I think there will be lessons for brands -(whether FB succeeds or not) on adapting to platforms, consumption and technology itself, and creating a brand/product experience that uses these to its own advantage.

    until next time, advance booking

  • No kidding

    The debate on twitter, some time back, on the subject of kids on Junior MasterChef Australia was an interesting one to watch. I have no definitive opinion on it, and I understand that it can be debated both ways. So, just a few perspectives.

    I watched the show for a few days, and was amazed by the skill displayed by the kids. I also found the judges being very careful with their words. (they can be scathing as the ‘regular’ MasterChef show would prove) The kids seemed to be having fun. I don’t know if the elimination grind got to them. I don’t know how the entire experience would affect them – irrespective of them being winners or losers.

    What I do think is that in many ways, the show is preparing these kids for the world – for making choices, (I’m reasonably sure none of them have been forced to come here) chasing a passion, the consequences – winning and losing, fame and despair, public scrutiny and the loss of privacy, dealing with judgments passed by others and so on. And that goes for all sorts of reality shows – dance shows with scantily clad kids included. Any opinion I have against dance shows is a judgment based on my baggage, and objectively, I can’t be sure that dancing (of any kind in any attire) < cooking. I could be flawed in my rationale, but that’s like saying Vidya Balan’s performance in The Dirty Picture is somehow lesser than Sanjeev Kapoor’s erm, Dal Makhani.

    I am not a parent, so I can only talk from the perspective of a child that I once was. 🙂 We didn’t have reality television then, but we had non televised competitions, and I have been a participant. Music, debate, hockey, quizzing, cricket, dumb charades – I’ve represented  my school/college in all of these. I was lucky enough to be encouraged in most of these (very few got the point of Dumb C 🙂 ) by my parents and teachers. I can only dimly imagine the sacrifices my parents might have made for letting me pursue these and my other indulgences – voracious reading, for example. 🙂

    I do believe that most parents want the best for their children, though the way they show it could be seen and judged in different ways. Parents have no inkling of what the world will become, though they pretend to. They make choices based on their experiences, their perspectives of the future, and their desires for their children. I have a choice to make now too – I could blame my parents for not making me focus completely on studies. (for example) Who knows, I might have gotten in and out of an IIT/M and might have finally written a book. 😉 Or I could be thankful for the choices they made for me, and for the experiences that gave me. I, for one,  am indeed thankful, and think that these paths gave me valuable perspectives – with regards to all the ‘preparation for the world’ points I had listed earlier. There can be no A/B testing for all this, you realise. 🙂

    The fun part is that somewhere along the way, I started writing a bit. This blog has been around for more than 9 years, I write 2 newspaper columns. I haven’t been trained for any of this. Whether the story has a fairy tale ending is completely subjective and dependent on many factors that are beyond the parents’ or the child’s control, or imagination. The parents and the children are living some great moments. Perhaps that’s all there is to it.

    until next time, show stopper