Month: December 2012

  • Nine Lives: In Search of the Sacred in Modern India

    William Dalrymple

    In his introduction to the book, William Dalrymple explains how he has tried to invert the travel writing style of the eighties, highlighting the subject and relegating the narrator and his journey to the shadows. And that’s how this book manages to be a set of nine mini-biographies that are linked by the book’s tagline – ‘In Search of the Sacred in Modern India’. Each ‘story’ not only manages to show the protagonist, his/her belief systems, trade/artform in the context of a region that’s rapidly changing the way it looks at religion, spirituality and the world in general, but also manages to trace its (artform/trade) evolution across the centuries of its existence, and the inividual’s outlook towards his own journey. In that sense, it is also my favourite kind of travel writing – across time.

    From Kerala to Dharmasala and Tarapith to Sehwan, the characters flow, and though all of them are interesting in their own way, my favourites were the ‘The Singer of Epics’ – the story of a bhopa in Rajasthan, and “The Monk’s Tale”, the story of a Buddhist monk who takes up arms against the Chinese, is then forced to fight for the Bangladeshis against Pakistan and finally spends his last years in Dharmasala atoning for his acts by hand printing prayer flags.

    The narrative and the prose make the book very accessible, and the only concern I had was whether the author had let romanticism affect the truth of the stories a tiny bit. A great read.

  • Simplilearn

    Simplilearn is the industry leader in online education and training for professional certification courses. In conversation with founder Krishna Kumar.

    [scribd id=116833054 key=key-2l3jk42gatcvwk11lczn mode=scroll]

  • Servility or Clarity?

    Trendwatching’s October brief – Servile Brands, reminded me of a favourite OTA which was generating some buzz recently for publicly firing its PR agency. (enough clues, but no names lest I should be accused of SEO bait 😀 ) ‘Servile’ is defined as “turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.” It relates to brands having to evolve to factors such as (from the trend brief) on demand, time compression and consumers no longer revering brands.

    Meanwhile, I would think that being ‘servile’ is scalable and useful only to a certain extent, even if an organisation is supremely wired to be the jargon word that is on an upward swing in the hype cycle – social business. In fact, I’d argue that a business can be social only if it has a clear understanding of what it stands for in terms of what its business is and how it conducts it, who its consumers are and therefore what needs it wants to satisfy. (the order of the last 2 can be switched as well) I also instinctively think that brands which can communicate this clarity across its various interactions will pull the kind of consumers it wants to have.

    ‘Servile’ implies that brands place the consumer’s needs above its own. I’m really not sure of this. Social or not, brands are in business. I doubt if bending over backward on every service request that every consumer has is a viable strategy. The reason why I remembered the aforementioned OTA is because of their reaction to an incident I wrote about in ‘Mean Brands‘.

    The current version of social – pandering to every consumer – is arguably swinging to this extreme. Hopefully, brands will soon learn that there is a middle path and that is the most viable one. The brands who reach there faster will be able to weather the storms ahead better, because they would have a compass. The compass is their clarity of purpose. Scaling it across the organisation is the challenge, and the fun. 🙂

    until next time, all clear?

  • In Principle

    Stannis Baratheon is probably the least charismatic among the contenders in the Game of Thrones, but I have liked him for his stubborn, unwavering sense of duty and justice – even in those situations when a compromise might have helped him meet his objectives. Even his claim for the throne is not borne by desire, but by his belief that he is the rightful heir. I am on Part 2 of Book 3, so I have no idea how this is all going to pan out, or whether his character will change later, but for now I can relate to it, though in my daily existence, I’m not able to shake off the pragmatist in me many a time.

    That is also why I loved this Gaping Void poster, and identified with it immediately.

    As I’d written in the 1000th post in another context, perhaps the joy is in doing something because it is the right thing to do.

    until next time, first principles 🙂

  • The Egg Factory – JP Nagar

    It’d been a while since we went the eggstra mile for a meal. Since we had liked the St.Marks Road version quite a bit, it was an easy decision to make. The landmark, when you’re on Outer Ring Road (from Bannerghatta Road towards Kanakpura Road) is Mast Kalandar on your side of the road. Opposite that is an HPCL Petrol Pump. The Egg Factory is right next to Mast Kalandar. Sounds easy, we missed it! Had to call for directions, oh the shame for a guy! 😐 There is a parking lot adjacent to it too.

    We took one of the seats outside, not really facing the road – those were taken – but good enough for us. There was a notice on the door that said that they were short of staff and we should be patient in case there were minor delays. The menu continues to be the awesome instruction-manual style, though many items seem to have been added. Zomato has a menu, but it seems incomplete. We started with a Morning Burst, though it was just past noon. Being Sunday, I’m sure timings can be relaxed. 😀 Though there was a promise of orange, it was all Banana, but we didn’t really mind. The range of dishes on the menu ensured that there was a lot of debate before ordering.

    In the end, we asked for 3 items and had a fourth in mind in case we had any appetite left, after allocating space for a chocolate dessert we had spied. The Akoorie (Classic Parsi Scramble) arrived first, and was a pretty picture with Amul butter and Kissan packaging adding more colour. It was the right amount of ‘gooey’ for me, and just the exact amount of spice too! We accepted the Amul help, but didn’t need Kissan at all! The Huevos Supremo arrived even before we could finish this. This stuffed omelette with garlic bread combination had a superb tang to it and some chilies, and the brown sauce (baked beans in it too?) complemented it very well. The last to arrive was the Eggs & Mushroom Ragout Penne – the sauce was thick and creamy, a bit thicker than I’d have liked it, and quite bland. A dash of pepper helped. The 4 Chilli Omelette was what we had in mind, but we were too stuffed and the Choco-sin had to be consumed! That cylindrical awesomeness of mousse, cream and a crunchy, biscuit-y base turned out to be a great finish to a splendid meal.

     

     

    The bill came to just less than Rs.600 and was totally worth it! That delay they were talking about in the notice never really happened. The dishes arrived really fast! There are so many things to try here that we’ll definitely be back. I liked this outlet more than the St.Marks Road one mostly because the outdoor seating gave it an extra relaxed feel that specially works a charm on lazy Sundays.

    The Egg Factory, 288, Ground Floor, 15th Cross, 18th Main, Opposite HP Petrol Pump, 5th Phase, JP Nagar. Ph: 40124848