Year trumpet

Last year, almost to the day, I became a social professional – not just in terms of going back to work at an office after a year and a half of being home-based, but also in terms of my domain of specialisation. I wrote then that I chose to go with this opportunity because it gave me the maximum scope to implement the concepts I frequently write about on the blog. A year later, I can happily say that not only have we evolved a blueprint for Myntra on ‘social’, but have successfully begun implementing too.

The last update from me was when we shipped the fashion blog. It isn’t as though nothing has happened since then, in fact, the reverse would be a better reason. So much has happened that I haven’t really found the time to document it here. Brand building on social networks, setting up and monitoring customer connect on platforms, product level integration – we’ve had fun. In fact, many of the things I spoke of during the India Social conference were based on experiences at Myntra.

Last week, when I wrote that “Every day is a new and exciting adventure” in the ‘About‘ page at the brand new Myntra corporate blog, I meant it. The nature of social is changing everyday, new challenges arise, but more importantly, so do new opportunities. Ecommerce is probably THE red hot vertical in India right now, the organisation itself is well placed among competition and growing at a blazing speed, and I’ve been able to do meaningful work in a function I’m deeply interested in. Along the way, I’ve met some amazing people who have helped me learn. Touchwood.

until next time, until next year 🙂