Month: August 2012

  • The Yellow Cycle

    Ever wanted to gift something totally out of the ordinary to a loved one? Then you must check out The Yellow Cycle. In conversation with co-founder Neha Arora

    [scribd id=102709947 key=key-lkmwoxmxt4fbohf3ir2 mode=list]

  • Data: Growing up

    The Facebook story might be facing rough weather, but that hasn’t stopped the social network from pushing out new and interesting things. It launched “Page Post Targeting Enhanced” – features that make it a media platform offering sharper slices to marketers (easily) by allowing filters based on gender, interests, relationship status etc. It has also rolled out Facebook Stories that highlights “people using Facebook in extraordinary ways”. Venture Beat has a very smart take on how this can be the future of news by intersecting two of the most interesting contexts – location and interest. As a media platform, one can imagine the advertising potential.

    Twitter already has local (city specific) trends, though, from experience, many people seem to think that they’re viewing national trends when Twitter is actually showing them local trends. Twitter already has Promoted Tweets and is enhancing features that allow better targeting.

    Media buying in the age of traditional media consisted of a plan being prepared (and negotiated) after evaluating the reach, cost and other parameters of various options across platforms – print, OOH, TV, Radio etc. The (reach) data has always been contested, and the (post) measurement is more of a myth than reality. New media platforms, on the other hand, are significantly better in terms of transparency and in addition, have better native and 3rd party tools for self publishing, distributing and measuring. The data is one click away from the marketer. After a certain tipping point of reach that these media achieve, traditional media would be forced to provide this level of accessibility, and then, IMO, the value provided by media agencies would be reduced significantly, as tools would make it easier for the marketer to plan real time and measure too, across platforms.

    In essence, data that the marketer needs, to make informed choices on the why/what/how/when of platforms, is easily becoming available.  The data that really needs to be converted into information is now flowing in the reverse direction – from the consumer and his actions across platforms to ______. And this data is not just for marketing, its use is across the board and affects product, customer care, operations, technology and so on. It is Big Data, the players are evolving, and the next stage in this ever changing game has begun.

    until next time, don’t worry, it’s already a buzzword. 😉

  • Legacy, Mastery, Success

    At Brain Pickings, that treasure trove of awesomeness, I found this quote attributed to Ray Bradbury on legacy, through a character in Fahrenheit 451:

    Everyone must leave something behind when he dies, my grandfather said. A child or a book or a painting or a house or a wall built or a pair of shoes made. Or a garden planted. Something your hand touched some way so your soul has somewhere to go when you die, and when people look at that tree or that flower you planted, you’re there.

    The subject of legacy keeps popping up here, and my understanding, especially since the last post has been that it is not something that one works towards, but happens as a (side) result of doing something that you love to do. In that sense, I would read between the lines above and add that ‘doing what you love to do’ as a prequel to the quote.

    One of the best posts I have recently read was Hugh MacLeod’s ‘On Mastery‘. I immediately riffed on it over at the other blog. It articulated things that I know for certain were muddled up somewhere in me, wanting to be told but finding words missing. He starts with trying to define success “Suc­cess”. What does it take to be suc­cess­ful, pros­perous, happy, have a sense of pur­pose etc?, separates it from the by products like fame and money and arrives at “It’s something that truly belongs to you”. For the master (as someone commented on the post) it’s more about the process than the product. Low key, known by a few, but masters in their chosen domain. “It’s something that truly belongs to you, always.”

    In the ever hyper world of real time media, micro-celebrities and experts, fame and money are many times the definitions of ‘success’, and though I do know at least a few people who have bucked that trend, it was heartening to read posts that told me that such thoughts weren’t really alien.

    There is an interesting article I read on the subject on HBR titled “You Are Not a Failure” which had an intriguing classification of  types of creativity — “conceptual” (in which a young person has a clear vision and executes it early, a la Picasso or Zuckerberg) and “experimental” (think Cezanne or Virginia Woolf, practicing and refining their craft over time and winning late-in-life success).

    Thanks to the deluge of information and opinions, it is ridiculously easy to give up on yourself and lose confidence. As Godin writes in “Do we have to pander?“, it is also easy to compromise, and then defend.   I think this is not just for greatness (people or things), but also holds true for personal belief systems and mores. And probably, at the very end, the perseverance really doesn’t achieve anything other than the satisfaction of setting one’s own definition of success and spending time and energy on it. But I have a feeling it’s worth it. A legacy in itself.

    until next time, this happens to be post #1000 here 🙂

  • Monkey Bar

    Bangalore’s first Gastropub has been a hot topic of discussions for quite a while now, so we thought we’d monkey around a bit too. We used the now standard replacement for Saturday dinners at ‘hot’ properties, and dropped in on a Sunday afternoon.

    In case you remember Taipan (no branches) on the Richmond Road – Wood Street junction, it’s gone! And Monkey stands in its place. The road is a one way and you’d have to approach it from the Brigade Road end or do a right-left-left from Richmond Road via Castle Street. The map is here. Parking on the street, so park where you get space, and don’t wait till you see the place!

    The place was packed when we got there, and we thought we’d have to wait, but we realised that if you dig deeper, you’re bound to be rewarded. The basement has, in addition to a few tables, a pool table and Foosball. The posters, a story continued from the dining area above, are quirky and fun and have advertisements, movies and so on. The soundtrack is awesome and every alternate song was a favourite – Breakfast at Tiffany’s, Free Fallin’, Iris, One of Us, and so on.

    It’s a gastropub, so we had reasons for looking forward to the food. The menu doesn’t disappoint, it’s completely about monkeying around with dishes, and those small plates, though they take it literally, ensures that you are spoilt for choice.

    There was a Tom Yum soup around, so we had to have the chicken version. Spicy, flavourful and a perfect appetiser. In terms of solid food, we started with the Chilli brain and the Tiger Beef. The brain dish consists if 3 cutlets, and if you’re really a spice fiend, you’d only be just okay with it. The ace in the sleeve though, is the bottle of Blair’s Jolokia on the table. From the time that D discovered it, our spice wants were taken care of. The Tiger Beef didn’t need any external help though, with chilli paste, galangal, lemon and peppers. The bowl was small, but this one is highly recommended.

     

    We debated whether we should try another starter, but in the end, the combination of burger + chocolate won out. The Brownie Cookie Shake reminded me of the Horlicks/Maltova chocolate versions, and was quite thick, though not as much as say, the Chocolate Room ones. The price is comparable, but the quantity is lesser. The MoBar burger, has bacon, so we pardoned the Rs.440 price tag. French fries come in a cone and the arrangement is quite cute. For desserts, we had the Chocolate XS Cake, though D wasn’t convinced of the flourless part. I was too busy gobbling it up and the ice cream with it. We’ll go back for some of those main course dishes that we simply must try out.

    The service is helpful, but don’t expect an eat-and-dash experience. It is laid back, and by design. The food does take time to appear, but is usually worth it. With the charges and taxes, the bill came to just over Rs.1650. Drop in for a menu that’s completely different from what you get elsewhere in Beantown. Eat, drink and if in the mood, play ball downstairs. 🙂

    Monkey Bar, 14/1 Krishna Manere, Wood Street, Ashok Nagar Phone: 080 41116878/9

  • Raw Talent

    Last year, when I wrote about transmedia, one of the examples I had used was WWE. Perhaps it is because pro wrestling is usually given a pass by mainstream media, except when there are celebrity appearances, that WWE has made significant investments in building a social media presence – Facebook (almost a crore fans) , Twitter, Pinterest, Instagram and more recently YouTube.

    Last week, it celebrated 1000 episodes on television, Charlie Sheen was their social media ambassador for the event. During the show, they also interviewed the fan who was their 100 millionth social media follower across networks. They begin and continue storylines on Twitter, and gets stars to make hashtag trends – The Rock being the best example. Stars have also used social media to further the TV time they got – Zack Ryder’s exposure shot up several notches after his YouTube show became a hit.

    And now, as per announcements, they plan to go further. It has added Tout to the list of platforms used, thus allowing video interactions with fans. The app’s sudden popularity owes much to the WWE marketing push. They also plan to increase the duration of the show from 2 to 3 hours, with hashtags and polls allowing viewers to influence the content of the show – practically live. A huge gamble. And there’s no surety of a #win. But that’s probably not the point. The lesson here (and what I admire them for) is how an old school wrestling promotion has consistently adapted to changing media scenarios and platforms – from selling live events, to running TV shows and pay-per-views and now on to social media, without forsaking the earlier endeavours. It continues to live dangerously, and thus thrives. It requires tremendous conviction in their product, their employees and their audience, called the WWE Universe.

    They might not make it to case studies, but that kind of cold shouldering is what they are used to by now. They probably don’t need it anyway. 100 million fans/followers – in essence, they are their own media. That’s not something a lot of brands can boast of.

    until next time, Raw is War #youremember (Barring occasional forced breaks, I’ve been watching since 1994) 🙂