Month: August 2012

  • Pennyful

    Pennyful bestows users with cashback and savings on their online and offline shopping expenditure. In conversation with founder Ravitej Yadalam

    [scribd id=105089187 key=key-29yd7djnjynw2aeem18 mode=scroll]

  • Social grows up to be media

    On the first page of BG Verghese’ “First Draft”, he talks of The Times front page on the day he was born -21 June 1927. The paper was priced at one anna and “only carried advertisements on its cover page as was the general practice.” This was how traditional media companies had always worked. They had probably begun as journals, and later had sponsored information. (ads) In an era of information scarcity, this was probably required and appreciated. Even if they were not, the complaints would spread only as WOM. More importantly, while they took money from readers, their real survival (generalising) depended on advertisers. In the case of radio and television, it is even more evident. Then came the internet, and a story that has oft been repeated. We’re not going there.

    Though from email to BBS to Geocities to Friendster and beyond, everything can be considered social media, it began for me in the form of blogs (in 2003) became social networking via Orkut and really took flight with Twitter (May) and Facebook (July) in 2007. By this time, ads had begun to be ‘noise’ as media platforms proliferated. Twitter as well as FB served different purposes. As the cliche goes, “On Facebook, you connected with people you went to school with, and on Twitter, with people who you wished you went to school with.” In fact, such was my affection for Twitter that I even walked the talk. 🙂

    Why this long winded narration now? Because what I’d considered social is now very clearly becoming media that happens to have a social past. Facebook’s Promoted Posts will now reach people who have not Liked the brands as well, and it is working on measurement systems that resemble GRPs. From its options – a real time cloud API company and a media company, Twitter has clearly chosen. It has now started throttling the third party apps that made it the rockstar it now is. In their chosen line, this is an inevitable step to protect the ‘value’ it sells. Promoted tweets can now be targeted on the basis of interest.

    The disappointment, even if I reconcile myself to the fact that social is media, is the extent of evolution, or rather, the lack of it. Of the two, I have better hopes for Facebook now. Mark Zuck, despite the IPO, still controls it and from whatever he has spoken thus far, it seems this is not just a business for him, and though the ‘Promoted’ stuff on Facebook has now taken centre stage, the potential of the Open Graph remains and if it does evolve (as mentioned in an earlier post – last paragraph) it will continue to be interesting. Twitter? Oh well, Google’s AdWords is a megabucks one-trick, and it has Android. In the Google-like path it has chosen for itself, I can only hope that Twitter has a vision beyond being “sponsored”. If there is anything that media history has taught us, it is that irrelevance is just one service away.

    until next time, growing pains

  • A momentous truth

    Joydeep Roy Bhattacharya’s “The Storyteller of Marrakesh” is not among my favourites, mostly because it didn’t deliver what I look for in  a work of fiction. But I’m a fan of it for a different reason – there is prose in it that will haunt me for a long time.

    The book’s narrator begins the tale with the statement that there is no truth, because the moment it is revealed, it is transformed into one of many possible opinions. A few pages later, he says “Our imagination spins dreams; memory hides in them. Memory releases longing; the imagination waters the rivers with rain. They feed each other.

    In terms of memory augmentation, despite the best documentation, I’ve felt many times that there are moments that have not been captured fully, or perhaps not captured enough at all. A presence that is felt, but cannot be captured. It is humbling to realise that acts which we lay importance to, moments which we considered precious, will be forgotten altogether or remembered in a different way from what actually happened, not just by others, but by us too.

    Much later in the book, a character shares a wonderful story, “This professor while addressing a large audience on the subject of beauty, asked that a piece of ambergris be passed from hand to hand until, by the time it reached the last person at the back of the massive hall, it had crumbled away to nothing. But the entire hall smelled of ambergris, and every person there had been touched by its essence. The professor concluded his lecture at that point, stating that he had nothing more to say on the nature of beauty.”

    ..of life, I would say. The smell of ambergris would drift between memory and imagination. If someone found words to describe it, it would exist in the imagination of the reader, but probably in a much different form than it actually was. The moment was the truth, everything else would be an opinion.

    until next time, truth be told…

  • The Catcher In The Rye

    JD Salinger

    Its perhaps a book that I should’ve read a decade and a half back, only because I could’ve related more then to the angst that permeates it. The timeframe and the narrative style would make the work seem small in scope – the book is set in about three days (not counting the recollections) and is told from the point of view of a teenage boy, who has just been expelled from his school (not for the first time) and instead of going home, spends the next few nights in a seedy hotel.
    But what makes this book unique is Holden Caulfield’s (the protagonist and narrator) way of distilling the thoughts and emotions of a teenager and making you feel for him. Indeed, there are many moments in the book that made me feel infinitely sad, though the ending seems to indicate that this is only a phase in life.
    The title is based on Holden’s mishearing of a poem by Robert Burns – Comin’ Through The Rye. Holden creates a fantasy on it – with himself being the guardian of kids who are playing in a rye field on the edge of a cliff, entrusted with the task of saving them if they are in danger of falling off.
    His attitude towards children – his sister Phoebe in specific, and adults would seem to indicate that he understands that at some point, kids will lose the qualities he likes them for (which are missing in adults) and he wants to be the heroic figure to prevent this from happening. A turning point in this role is his conversation with an English teacher of his – Mr.Antolini, who says that the mark of the mature man is that he wants to live humbly for a cause while an immature man would die nobly for it. Later Holden gives Phoebe his hunting hat, probably the symbol of his catcher identity.
    Its probably a book you need to be patient with (though its only about 190 pages) since (I felt) its only towards the end that Holden really manages to suck you into the idea of the book.

  • Until the customer is king..

    Instagram just released v3.0. One of the biggest changes in this version is the introduction of Photo Maps, which quite obviously, plots your photos on a map. The default is opt-in, not opt-out, though they’ve done their bit to give the user control over data.  I updated despite reading this Wired article on the privacy implications and the bug that briefly exposed private photos!

    I’d written my first post that referred to Big Data recently, and the day after that, I read this very interesting post that talked about various applications including an algorithm that can identify cities based on their unique architectural elements and other distinguising characteristics. But a few weeks earlier, WSJ had an interesting post that talked of how large corporations see big data as a means to get personal with customers using information gathered by placing tracking files in people’s browsers and smartphone apps without their knowledge—so they can be stalked wherever they go, with their “experiences” on commercial websites “personalized” for them. The post describes not just its real world analogies but practices as well, and predicts a future where the user will declare your own policies, preferences and terms of engagement—and do it in ways that can be automated both for you and the companies you engage. An entire ecosystem across apps and corporations built in a consumer centric fashion.

    But as the post itself admits, the move toward individual empowerment is a long, gradual revolution. Until then, we need to define our own limits of sharing, fully understanding that it is a give and take. Not just what and where, but whom too – since all it takes a RT or a ‘Share – Public’ for something shared in a close circle to go public. How much of privacy would I give up to open myself to opportunities, or get an experience that is tailored to my needs and convenience. On the other side, a modern corporation needs to understand the choice the consumer is making and use the information to not just provide genuine value, but also make it easier for both entities to adapt to the rapidly changing landscape.

    until next time, kingmakers