Brand experiences

Twitter’s event based hashtag pages (as opposed to brand based) made me think about brands as experiences. In another era, the ‘experience’ was restricted to a limited number of media vehicles (and I include non-social network WOM too) and the actual touch-feel, pre or post purchase, including retail outlets. But times have changed – social, […]

Khaaja Chowk

The review was first published in Bangalore Mirror. Indiranagar suddenly seems to have caught this second wind, as far as new restaurants go.  Suddenly there’s a spate of new restaurants, and on one building, (the same as Girias – map) if you manage to go higher than ‘High on Thai’, you’ll find Khaaja Chowk. Valet […]

Deconstructing a viral

Google’s Project Glass demo was the best product demo I’d ever seen. The sheer possibilities with such a device was amazing, but in essence, it was the theatrics that impressed. Everyone I shared it with shared it on. It made me think of the concept of a viral. From many murmurs I have heard around […]