Month: May 2012

  • Gene-rational

    Sometime back, there was a debate on Samadooram, a talk show on Mazhavil Manorama. The topic was the changing nature of colleges in Kerala, specifically the waning influence of arts and creativity in general. Panelists included a student politician, a regular student, a college professor, a socio-cultural commentator, a literary figure, among others. Among the various sub-topics discussed were the rapid increase in number of colleges, the pressure on students, the internet revolution, the effects of changing societal and familial conditions, with several aggressive comments on how the earlier generation should give way to the new, rebutted well by the older panelists. All the panelists, and many in the audience gave varying perspectives on the subject and it became a very interesting albeit noisy debate, which brought out several moments of generational difference.

    When the Roadies spoof became a rage and a discussion topic, I remembered tuning out after Season 1 because I just couldn’t understand the entire exercise. I also understood that for some reason, it meant a lot for a section of the 18-25 audience, and that it was a big deal.

    It made me think of what has changed, beyond the passage of time  and why. I realised that the entire ‘intent’ of various phases in our lives had changed. The innocence of childhood, the new found freedom and the process of evolving a world view during college have all given way to a single point agenda for the child from the time it is born. The intent is to mould a creature that can survive the peer competition and whatever else the world can throw at it. The changes in education and the college atmosphere are IMO, by-products of this.

    The paradox is that thanks to the internet, this is probably the best time for an individual to explore and make the most of his interests in life. It gives you the freedom and the tools to be the person you want to be. Unfortunately, it is quite possible that at a young age, they don’t have the confidence (or even the clarity of thought) to choose a path. They are guided by society’s norms, norms which have a benchmark of ‘success’ that rarely accommodates the individuality perspective. The ones who break these shackles get to live a life.

    until next time, grown down

  • The Biere Club

    Having been thwarted once on a ‘table for 2 after 7pm on Saturday’ at TOIT, we decided to try another tack at The Biere Club and reserved a table via Poshvine for Sunday noon. Here’s a map for those who aren’t sure where it’s located. Parking would really depend on when you’re dropping in. One option is to park at UB City and walk. We sat on the ground floor, with a view of Lavelle Road as well as the microbrewery. There are two more floors – the smoking sections, I think. Lots of graphics on the walls, reminded me a bit of Mario Miranda. Looks like a peaceful place, without the buzz that TOIT seems to have, but that was probably because of the time we were there at.

    From the huge selection of beverages and meatables, (don’t worry, there are veg options  in plenty too) we decided to go for a wheat beer (you get a 500 ml for the price of 330 ml as part of a breakfast combo) and a glass of Biere Sangria. We also ordered a Moroccan Chicken to go with it. The wheat beer was fine, and perfect for the non-regular beeraholics, but on my taste buds scale I prefer the Basmati Blonde at TOIT and the one at Punjabi by Nature, in that order. The stout beer is pretty good, if we go by the 4sq tips. Maybe some other time, when I’m not riding back. 🙂 The Sangria was much better, and chances are that you’ll really like it – especially the little zing that the lager adds.

     

     

    The Breakfastwich arrived first – a sub with ham, bacon, a couple of fried eggs and a token cheese presence. While the bacon and baked beans were just fine, the entire thing proved a bit unwieldy, and didn’t really impress much. The Breakfast pizza arrived a bit later, and it was then that we realised that they had forgotten to tell the kitchen about the Moroccan chicken. But one look at the pizza was enough to convince us that it was a fortunate mistake. The thin crust pizza had bacon, sausages, mushrooms and a fried egg at the centre of it all. Sliced just right, it was quite awesome with a tomato tang, mild spice and a good load of cheese. Great combo with the beer. 🙂 We really had no space for desserts.

    The service was reasonably good, barring the Moroccan chicken incident that proved advantageous for us. All of the above cost us less than Rs.1200, thanks to the Poshvine deal. Definitely worth a visit, especially considering that it’s Bangalore’s first microbrewery. 🙂

    The Biere Club, 20/2, Vittal Mallya Road-Lavelle Road junction Ph: 42124383/4/6

  • ItsMyMeal

    ItsMyMeal is a FoodCommerce venture, where food & e-commerce are managed together to provide the basic daily meal. In conversation with co-founder Nikhil Gupta

    [scribd id=94863993 key=key-1c0u9tjycvkz084406ze mode=list]

     

  • Branded trends

    Last week, Karthik had a post titled “Twitter, Twitter on the wall.. Who’s the trendiest hashtag of them all” that resonated much with me. In fact, it was a sentiment I had expressed just a few days before –

    We live in an era of instant gratification – from a consumer perspective. I’m not sure about the origins here – whether technology (from pagers/mobiles to social networking) came first or the behaviour did – and that prompted technology to evolve rapidly, but delayed rewards seem to have little or no meaning for today’s users.

    It’s a difficult behaviour to ignore, though building and evolving a brand’s DNA is a story that requires a much larger timeframe, IMO. And that’s where I remember Godin’s post titled Twitch – “the social internet is emphasizing twitch more than ever before. All that smart phone checking and checking in and name checking and instant rejoindering is amplifying the work of those that are just a little quicker than everyone else.” Godin himself states later that “While twitch may pay off in any ten minute cycle, I’m not sure if it gets you very far in the long run, where the long run might be as short as two weeks.“

    While it is possible to argue that individuals, even the personal brands, could scale quite some way on this, I’m not sure whether brands can. And that’s why I, despite being a practitioner of ‘social’, find the rise of the twitch tendency in brands, disturbing. Twitch is probably the brand’s rendition of ‘instant gratification’. What’s worse is that it’s not even the idea of social that’s the twitch here, but individual platforms and devices, (such as hashtags) which seem to have become drivers, sometimes displacing a well thought through strategy.

    A brand (even before the social era) consists of many parts. There’s no taking away from the fact that social has probably been the biggest disruption that brand frameworks have seen, but it still is only a part of the larger story. It needs to be woven into the larger brand framework, and then a decision should be taken on its role – lead or otherwise. Until brand managers take cognizance of that, twitch, will unfortunately prevail.

    until next time, a twitch in time….

  • Sunny Stunner

    As he sat down at the table, he heard one of the girls exclaim, “The sequel has Sunny in it too!” “Remember Balwant Rai ke kutte?” he excitedly joined the conversation, surprised they had seen Ghayal. Looking at him strangely, they left the table. “Sunny Leone in Jism 2, you idiot”, said one, before leaving.

    until next time, Big Brother vs Bigg Boss