Month: January 2012

  • AdBag

    Eco friendly bags that also doubles up as an advertising medium, that’s AdBag. In conversation with founder Rohit Mukherjee

     
    [scribd id=78868188 key=key-296kjwh6654jr4ydil42 mode=list]

  • Consistency and cohesion

    Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here.

    Consistency in branding has been a golden rule for a long time. But by now, brands would be used to seeing their messages layered with the contexts and perspectives added by users on social networks. Considering the transient nature of the feed and search capabilities, and despite their inherently ‘viral nature, brands could still console themselves a bit about reach.

    After all, despite the march of the social networks, Google was (and is) still easily dominant when it comes to specific search, and brands could still play a few SEO/M games. But now, Google is accelerating its social fusion into search; the layering will happen here too, and the incumbent search gaming tools would start getting blunted.

    In this context, I wondered if brands should probably move from consistency to cohesion. Consistency was a good tool in a mass media era when one way distribution and a linear flow of information ruled. In this era of collaborative media, cohesion factors in context  – time/place/person etc to the brand’s message. It lends flexibility to the brand’s voice, qualifies it, and helps empower internal and external customers. So, rather than getting an OCD over exact phrases, colours etc, the brand custodians could work on how best to package the brand’s core DNA in different settings. Then, even if consumers don’t share as-is, at least the brand’s perspective would be context relevant. Your thoughts?

    until next time, consistently cohesive

    PS: My guest post on afaqs last year lists some advantages of this approach under “What happened after the TVC ended?”

  • Never Discount Art

    While he lived, they made fun of his art. After an entire life bemoaning the fact that he sucked at art, he finally bled to a slow painful death. But then, his art became immortal, as did he. Suddenly everyone wanted a stake in his works. Of course, you all must know his name – Drawcula.

    until next time, arty stick stake 😀

  • Weekly Top 5

    [scribd id=78416383 key=key-2ms65njjmb3iuck27qcy mode=list]

  • Soul City

    The last Thai dine out didn’t really work for us, though it was at a (now former) favourite. The cuisine is a preferred one, and thus was seeded the idea to Thai up the loose ends. And that took us to the city within the city. Soul City in UB City (map), located within the Oakwood Service Apartments, right next to Shiro.

    Tastefully done interiors, and since we were early, we got the choice of seats. There are TVs too, in case you really run out of conversation topics. The windows are curtained, though I’d have loved to watch the skyline! In addition to this menu, (courtesy Zomato) they also have a well stocked bar. From the menu, the idea is all about good food without categorising it into specific cuisines or dining experiences. Not a bad thought at all, and it meant that we got representation from Thai, Vietnamese, Chettinad, Moroccan and many more cuisines in the menu.

    Not the regular modus operandi, but we started with a vegetarian soup – a case of coconut milk scoring over chicken. The Tom Kha Taohu was a spicy soup, and the tofu and mushrooms ensured that we didn’t miss the fowl play. I’d have liked it to be a tad thicker but that is probably just greed. The coconut milk theme continued in the main course too. We ordered the Penne with Red Curry Coconut Sauce and Gang Kua Subparod. (Chicken) The Penne dish was actually a veg dish. but they were nice enough to add chicken on request. The red curry coconut sauce was extra good thanks to the cheese and the mild spice made it a fantastic dish! The Gang Kua Subparod was very good too, again coconut based curry served with rice, but the fruity flavour (pineapple) that it is supposed to have was completely missing.

    We would’ve liked to order a starter too, but the reason we skipped that was the desserts section. I wouldn’t say it was a really tough call, but the Banana and Chocolate Pancakes were quite tempting too. However, in the presence of a higher chocolate power, it had to lose. The Chili Chocolate Mousse did look quite good, but turned out to be a bit of a disappointment, since the chili was totally missing. What replaced it was a vague tart flavour that also took away from the chocolate. 🙁

    All of the above cost us about Rs.1250. Despite the anti-climax, the service was quite helpful and prompt. The overall experience was quite positive, and we’ll definitely drop in again to listen to music that reminded me of mixtapes –  R Kelly, Cyndi Lauper, Dido….

    Soul City, Oakwood Premier Prestige, UB City, Vittal Malya Road Ph: 22348888