Year: 2011

  • Brands – real and virtual frontiers

    A few months back, I had written about the Balkanisation of the internet, in which I had asked how a  brand could deal with the surge of not just new services, but new platforms too. A few days back, I thought of this from a (slightly oblique) user point of view and remembered incidents spread across years – a few years back, one morning, when I was thankful on seeing a CCD in Colva, Goa while I was hunting for breakfast options because I knew exactly what to expect in a CCD menu; last year, when I visited a mall in Cochin, and realised that I could more or less predict the brands that would be present there; on television, the increasing popularity of US TV shows and how channels seem to be working to sync a global audience in terms of seasons; (forget torrents for now) and how, a meme on Twitter or Facebook is many a time global in appeal and interesting apps on iPhone/Android platforms are discussion points across geographies and in general, an increasingly growing population is 'in touch' and having similar sensibilities.

    The themes here from the real world experiences to virtual ones are homogeneity, and of a user's preference (in many cases) for familiarity. Which makes me turn back the question on balkanisation

    lectronic Repair Information'>Electronic Repair Information

    . Despite the balkanisation, do new platforms accelerate a homogeneity within a certain demographic?  The rate of upward mobility notwithstanding, do you think, at some point, popular culture and preferences will become homogenous globally? eg. say Angry Birds, Dexter, Bieber hatred…

    Meanwhile, since the time I switched to Android – a few months ago, I have noticed that services like Facebook, Twitter, 4sq and the Google range, are working hard to ensure that users can move seamlessly across different platforms – web, mobile web, apps, tablets. While that doesn't absolve the brands from having to understand the workings of different platforms, consumption patterns and how they could provide the user an interesting experience in these contexts, it does provide some relief.

    Few brands have been known to get regional nuances right in communication. Now, along with location and location based marketing becoming center-stage, there is an added challenge. Not only do they have to get the nuances right in their communication, but they also have to provide consistency in the value offering (not the same as being static) in experiences across platforms. That is a long stretch from blasting messages across traditional media platforms.

    until next time, brand-owned platforms?

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  • EastforEaster: Day 6 – Hong Island tour

    Click here for Part 1 , Part 2, Part 3, Part 4 and Part 5

    Just like the previous day, we were served a decent breakfast by the cheerful Harvest House folk and though the pick up ( a different one) arrived slightly later than the day before (but within the timeband specified) we reached the pier on time. For this tour we had chosen a longtail boat, just so we had both experiences. Also helped that it was cheaper. From the previous day’s experience, we were traveling light – no extra set of clothes and just a towel in addition to our shoulder bag.

    The long boat doesn’t lose much over the speedboat in terms of comfort – in fact it’s better if it’s a windy day since the speedboat shields most everything, but is definitely slower. Our first stop was near Red Island where we did some snorkeling. Nothing great. We then moved on to the Hong Islands Lagoon where the water was only waist deep and we could pick up starfish from the sea floor.

    From there we moved on to a smaller island where we had another ‘buffet lunch’, this one not even in a restaurant, but just food they had packed from Ao Nang. We saw that the speedboat guys had lunch packets. 🙂 It was announced that there was a ‘happy room’ available. My hopes had a sad ending after it turned out to be a toilet. I did wonder later about this usage after seeing a ‘Happy Beach’ though.  Hong Island was up next and we had about 2 hours to kill there, so we spent some time walking on the beach, lying down on that useful towel (beach mats at Ao Nang are only 100 baht, we later realised) and then snorkeling. Nothing much again, though I thought I saw one live coral. On the way back we saw this cave where apparently 2 people lived, collecting bird’s saliva to make the bird’s nest soup that was popular! They had provisions reaching them every fortnight.

    We reached Ao Nang around 4.30 and thought we would go to Railay Beach to see the sunset. Patty had warned us that getting back would be difficult, but when we asked around, we were told that boats were available, though they would cost double at night.  The ferry left from Ao Nang and reached Railay in about 15 minutes. It cost us 80 baht each and the tides decide how wet you get. We had showered just a while earlier, and put on fresh clothes, so felt quite stupid. :|.

    Railay (west) Beach was a more private one and we contemplated dinner there.The sunset happened soon after and it was well worth the wetness we had suffered. But when we went to check on the ferry, we realised that after 6, it was quite a difficult proposition, specially because they waited for 6-8 passengers before they would set out. After waiting for almost an hour, watching an increasingly choppy sea, and deciding we would dine at Ao Nang, we asked for a boat for ourselves. That set us back by a 1000 baht. Arrgh.

    We wanted to explore the ‘left’ side of the beach (when coming from the hotel) since we had been frequenting the other side. Since it was dark, we couldn’t venture far and decided to dine at the Phra Nang restaurant. The mandatory Tom Kha Kai was followed by Pha Nang chicken and a Pad Priew wan (pork) with plain rice (figured that plain rice is the best way – in Cambodia and Thailand). Dream Cones round 2 happened – Ferrero was decent, but the Rum Almond disappointed. We walked back to the hotel slowly, finally buying D the large handbag that she had been eyeing for the last few days. And thus ended our last night in Siam.

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  • Arrow Devices

    Arrow Devices follows a philosophy of tackling the hardest problems in its domain and is now working on hardware solutions

    for the next generation USB standard – 3.0. In conversation with founder Aditya Mittal….

    [scribd id=55508242 key=key-1nbvyulckczbxe6yfawy mode=list]

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  • El Tablao

    The original Spanish work was first published in Bangalore Mirror, this is a version translated for the blog. 😉 In a fortnight, the more popular namesake does battle with the Spanish in the Champions League final, but this a slightly more peaceful affair.

    So, if ever, depending on your interests and inclinations, a Salvador Dali or Penelope Cruz or Enrique Iglesias or Fernando Alonso has set your heart racing, and you would like to go beyond that and reintroduce Spain to your heart via your stomach, El Tablao, specialising in Spanish cuisine, is a place to be considered.

    El Tablao is on the road from Sony World junction  to 1st Block Koramangala, above Reliance Jewels (on your right) . Here’s a map. There are enough side roads for parking to be a non issue. I was also told that valet parking was coming soon.

    Though food is our focus, the ambiance is worth a note. The only way you’ll realise that you’re still in the concrete clutches of Koramangala is if you’re sitting on the glass-ed side of the restaurant that overlooks the 80-feet road. Tastefully done, the restaurant’s interior is stylish and has a colonial tone that complements the theme. Under the shadows of chandeliers and torches, you can catch glimpses of matadors, bull fighting and the paintings of Spanish masters as you listen to the Gypsy Kings, lounging on benches whose hardness is mercifully minimised by the usage of cushions.

    Despite the starters, with many vegetarian options and a smaller ‘Charcuterie’ section, the menu clearly focuses on tapas. There are more than 30 dishes on that front, spread over seafood, chicken, meat and vegetarian options. There are a few salads to choose from, and then there’s Paella. In addition, there is also a ‘South of Border’ section consisting of Mexican dishes. The clear numbering ensures that you don’t have to wrestle with the Spanish pronunciations. You can take a look at the menu on Zomato. El Tablao also boasts of a wine bar with red and white wines, champagne and, of course, there’s Sangria.

    We began well with the slightly spicy Piri Piri potato wedges, served with garlic mayonnaise and tomato salsa dips. Rafael, my Spanish guest, was completely in love with the Seleccion de Embutidos Curados — slices of Serrano ham, salami and chorizo., though I felt the typical Indian palate might find it a tad too uni-flavoured. The Brocheta de Pollo con Pimientos y Cebolla — marinated chicken breast served on skewers was delicious too.

    In the main course, the fluffy Tortilla Espanola — Spanish omelette with potato and onion was a favourite. But the hit of the day was the Paella de Mariscos, the seafood paella with squid, king prawn, mussels, fish, green beans, asparagus, peas, red peppers, made extra special with the rice that seemed to have been cooked in fish stock. You’re informed beforehand that the Paella takes a minimum of two to tango and requires about 40 minutes of waiting, but it’s worth it. Rafael said the only thing it lacked was a squeeze of lime, but that was quickly remedied. The Paella de Carne, however, could not match up to its illustrious seafood counterpart, and proved to be a bit bland. The dessert section was also quite a disappointment, especially since most of the options were among the commonly available set.

    The service was a tad careless to begin with, but they soon redeemed themselves with their promptness. We dined on a lean weekday evening, and Sachin, the owner, could be found visiting every table and graciously enquiring about the service.Though not exactly wallet friendly, the uniqueness of the cuisine and the ambiance do justify it.

    In summation, a distinct cuisine set in a wonderful ambiance ensures that you’ll have a great dining experience. Buen provecho!

    El Tablao, Lotus, 612/1, 80 Feet road, Koramangala, Bangalore – 560034 Phone: 41410124

  • EastforEaster: Day 5 – Phi Phi Islands

    Click here for Part 1 , Part 2, Part 3 and Part 4

    Harvest house served a decent breakfast as part of the deal, and we waited for the pickup. We also got ourselves a Krabi + surrounding areas set of maps from the hotel. We’d arranged our Krabi tours through Patty, who was extremely helpful on mail and whose execution was flawless. The pickup arrived on time, and stopped at a couple of other hotels to pick up other passengers before arriving at the Nopparat Thara ferry and depositing us near the toilet. Yes, unfortunately that was the standard meeting point. :O

    We’d chosen a speedboat option for Phi Phi and set out from the pier at close to 9. After about 45 minutes, the first stop was Bamboo Island. The schedule then underwent a rejig and lunched at Maya Bay after we had visited Phi Pi Don and the Viking Cave.

    Maya Bay made quite a pretty picture and the ‘buffet meal’ (about 6 items with a drastic cut if you’re vegetarian) probably felt tastier thanks to all the snorkeling that happened before we got there.

    We halted there for close to 2 hours and then made our way to Monkey Bay for more snorkeling. There aren’t many corals to look at, but the fishes were pretty decent. Meanwhile, unless you’re terribly icky if you get wet by salt water or are extra fashion conscious, just wear your swimming trunks, take off the tee and jump in. We had brought an extra set of clothes, but it proved unnecessary.

    We got back by about 3.30 and after some back and forth got ourselves a taxi to take us to Krabi town. That set us back by 1000 baht. Now, if you have time, a bus would be much cheaper and if you get delayed on the way back, you could still catch a tuk tuk or even a taxi, and still make some savings. It takes close to half an hour to get to the town, and we started at 5.30. Krabi’s market is more active on weekends, so we could only see a small sample, but the food did seem exciting. I only held back because I was hoping for an awesome dinner.

    We then walked to the Vogue department store which proved to be a happy hunting  ground for bargaining, brands included. We had arranged for our cab driver to meet us nearby and take us to Ruen Mai. This restaurant provided one of the best meals during the trip. Our earlier research as well as the flight magazine had pointed to this as a great place and it didn’t disappoint. We tried our favourite Tom Kha Kai, Pad Ped – chicken, Choo Chi Pla (fish) and a pork fried rice. They also had this strange flavoured iced tea which got better as the ice melted. In a  show of high spirits, helped by Chang, we asked for everything to be spicy. A fantastic meal, but which also saw us hanging our tongues out of the taxi like dogs, because cool air could do wonders to a tormented tongue!!

    We got back to Ao Nang and asked to be dropped off near the beach. Thanks to the dinner being well below the planned budget, decided to treat ourselves to some ice cream and some shopping 😉 Haagen Dazs would’ve cost us as much as the dinner, so we decided to try out Dream Cones. Presented with many options, we finally chose the Chocolate Brownie and the Chocolate Banana waffle cones. Both were awesome. On the way back to the hotel, we clicked the Krabi version of the tuk tuk and another Bangkok style one on sale!

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