Year: 2011

  • Insignificance

    I remember writing this post about 4 years back, with an insight on why I didn’t particularly like to travel. Things have changed since then, and I do travel as much as possible these days. The odd discomfort of viewing masses of humanity still persists, but the reasons are more nuanced.

    What reminded of that post was this article that beautifully expressed the discomfort with the title “The Sad, Beautiful Fact that We’re All Going to Miss Almost Everything“. The article uses this in the context of books, films, music, television and art. But I relate it more to places and people. I still remember that the saddest part of leaving Leh was that it was perhaps my only visit to the place and I had not seen everything that had to be seen. In the case of people, the rise of the statusphere (Facebook and Twitter) has only added to the feeling that one is constantly missing something significant.

    It is probably going to get worse, unless of course, we manage to do the Matrix-USB type thing of instant information absorption. Even then, it would probably go the way things are headed to these days anyway- consuming without experiencing. The real time challenge of being updated about people would still exist. And perhaps it will end up the way the line goes, “we will increasingly be defined by what we say no to”. But, as the author of the article I linked to, above, notes,

    It’s sad, but it’s also … great, really. Imagine if you’d seen everything good, or if you knew about everything good………That would imply that all the cultural value the world has managed to produce since a glob of primordial ooze first picked up a violin is so tiny and insignificant that a single human being can gobble all of it in one lifetime. That would make us failures, I think.

    If I had to adapt that to places and people, I could say that the creator might feel insignificant if we could discover all of it in a lifetime. However, the collective advance of humanity is not a complete solace when it comes to the individual’s existential angst. As one of my fave Calvin strips go

    until next time, insignificant choices too?

  • Weekly Top 5

    This week's updates include iPhone's 4 years of existence, Skype's announcement of an iPad app, Fring's video chat on iPad, Apple suing Samsung; Twitter's Promoted Tweets in the stream, Twitter for Newsrooms, the Obvious Corporation; Facebook's growth, Winklevoss d

    isputes, new designs and ad formats, LivingSocial's acquisitions, market share and IPO, Yelp's new features, Facebook Deals rollout; Google's Transparency Report, wdyl, Swiffy, Google+, Google Health and PowerMeter shutdown, and the roll out of +1.
    [scribd id=59098367 key=key-iblblh8x1kp4k0k6xp3 mode=list]

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  • A Brief for Agencies

    Will.i.am, musician at Black Eyed Peas, and Director of Creative Innovation at Intel, speaking at the Cannes Lions International Festival of Advertising Creativity (to be noted), said, “Ad agencies are yesterday. But ad agencies that can turn consumers into agents that add value to community and life, that’s what it’s about right now.” (via)

    A couple of weeks back, I had remarked on the role of agencies in future in the context of brands and curation. I found this post titled ' Why Ad Agencies Should Act More Like Tech Startups' very interesting. The contention was that in these dynamic times, with new services appearing/disappearing faster than ever, the definition of the 'idea' needs to go beyond the traditional creative domains and start looking at technology as a major player, 'leveraging it in creative ways'. Mashable had a post couple of days back on how the advertising industry is preparing for a digital future.

    Despite the slice-and-dice that marketing functions have gone through, I still have quite some affection for full service agencies especially if they adapt to changing scenarios and pick up specialised skills and knowledge that would help them tell brand stories better. But I'd agree that understanding not just specific technology, but the landscape itself is indeed something agencies should look at as a priority.

    And then I happened to read another post on a blog that I have recently discovered, but is one of my favourites now. The post, titled 50 Secrets Of Blissful Relationships.

    .digitaltonto.com/2011/3-blind-marketers” target=”_blank”>3 Blind Marketers, (based on the blind men-elephant tale) is on the subject of marketing shifting from the earlier dichotomies of ATL/BTL and analog/digital to the paid, owned and earned media model, and is essentially about how specialists corresponding to each 'silo' have few perspectives outside of it. Later in the article, he makes a case for the full service agency, as succinctly as “When you’re trying to make sense of an elephant in the dark, it helps to have extra hands around.”

    I think that the biggest advantage that incumbent agencies can have with a client is trust, and the reason why many clients seem to bring aboard new specialist agencies is because they are losing the trust in their agencies to deliver on those fronts. But what that also means is that if agencies can build and leverage their understanding of the client's brand figure out a platform/domain agnostic process to generate ideas, and find the best ways to execute them from the diverse options that this dynamic era provides, they can still be of much value to the client.

    until next time, a case for briefs, but that's a different post 🙂

    Bonus Reads: David Ogilvy on Creating The Ideal Agency Culture

    and The future of Advertising Technology (via) (click on image to enlarge)

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  • Integral Calculations

    The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man. ~ George Bernard Shaw, Man and Superman (1903) “Maxims for Revolutionists”

    Now, I guess if i stretched that to Charlie Sheen, especially the last sentence you’ll think I have been swigging “Tiger Blood” too. 😀 But I did have this notion after I read Scott Adams’ post on him.

    Imagine if you stopped filtering everything you said and did. ….just try to imagine yourself living without self-censorship. Wouldn’t you sound crazy?…. Imagine you are so unafraid of consequences and the opinions of other people that you start sentences before you have a plan for how they will end……I think Charlie is fascinating because he’s living without fear. That translates into a disturbing degree of honesty……But I also think that a total lack of fear would look like insanity to the casual observer. And perhaps it is. But it’s a strangely great kind of crazy.

    When I read up about moral absolutism, I wondered what/who would decide the absolutes one would stand by, and were they really absolutes? After reading all of that, I guess moral integrity towards the self better explains what I had in mind.

    So, if Mr. Sheen has decided that no-self-censorship and no-fear are the integral parts of his self from now on, and lives the rest of his life by it, we might consider it bizarre by civil society standards, but he just might be in a better space than we are in terms of moral integrity. (not hinting at a goddesses irony 🙂 ) The alternate consensus that this is just the drugs talking is not as comforting as it should be, when I think of it from this perspective.

    Does our general dissatisfaction stem from our willingness to conform to society’s norms of moral integrity, and the lack of courage to show society the middle finger whenever warranted? The individual consciousness against the urge to belong? I’m still thinking.

    until next time, integration and differentiation 🙂

    P.S This is not sheenfluence

  • Pawaa Software

    Can you control an attachment that you sent to someone by email, stop them from printing it or ensure that the attachment is only used by the inten

    ded recipient?  pawaaDOCS helps you do all of this. In conversation with Pawaa Software founder, Prakash Baskaran.

    [scribd id=58815540 key=key-2e6nuyo7pktbvn93feac mode=list]

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