Sometime back, I read a post on @daddysan’s blog on choices and how we “defend freedom of choice but we criticize those who exercise it because those choices may not be concurrent with ours.” To be noted that the thrust of the argument is not on ‘labeling’ products/services per se, but labeling the people who consume […]
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Pico Iyer I’m quite a fan of Pico Iyer’s travelogues, so this was a book that had to be checked out. The protagonist is John Macmillan, an Oxford-educated Englishman, in California to study the work of the Sufi poet, Rumi, and complete his thesis under the guidance of his professor Sefadhi. On a trip to […]
Reap benefit is an organisation that works with educational institutions as well as corporate entities to make ’going green’ actions a part of their daily lives. In conversation with co-founder Kuldeep Dantewadia [scribd id=73802819 key=key-1tqj5nwyfk9y8r5hrxkl mode=list]
One of the best Indian brand stories I have seen in recent times is Chetan Bhagat. He has pretty much nailed the product, price and promotion, and gets better with each release cycle. Place? Bookstores, Twitter, Newspapers…… He has loyalists and haters, online and offline, and most people I know have an opinion on him. […]