Month: August 2011

  • Quarantine Papers

    Kalpish Ratna

    This book was an impulse purchase, a rare thing for me. The ‘trailer’ (not a synopsis) on the jacket hooked me, and thankfully, unlike a couple of cases earlier, this book didn’t disappoint.

    I think what takes it beyond a ‘thriller’ set in two ages is the layering and detailing, and that starts right from the author name. The book is credited to ‘Kalpish Ratna’, which is actually an “almost anagram” of the two original authors – Ishrat Syed and Kalpana Swaminathan. This layering is present across the book and so forced me to pay attention to each line because of the nuances. I wondered why they had to use different fonts but a few pages showed me how sensible they were in doing it.

    The story too is interesting in itself and has Ratan Oak as a protagonist who leads a ‘double life’. Ratan has a submerged identity, that of his great grandfather Ramratan Oak, and is able to recall his life – events and people.

    The book proceeds to juxtapose the 1992 Bombay riots following the Babri Masjid demolition with the plague that first appeared in Bombay in 1896-97. And not just juxtapose but create a plot that links the two events and show how the attitude and behaviour of society are just different manifestations of the same basic feelings.

    The narrative pace never slackens. The detailing of characters is excellent, and the different pieces of the puzzle are made to fit, with attention to details. From characters in history like the Kiplings, Bal Gangadhar Tilak etc to Urdu poetry, and the amount of research that has obviously been done, this is a very unique book and a must read. It has been mentioned that this is their first Ratan/Ramratan Oak novel, and if they’re planning more historical juxtapositions, I’ll certainly be waiting to grab a copy.

  • Brand Personalities

    The discussions on anonymity are back in full force on the web, mostly courtesy Google’s stance against pseudonymity on Google+. Google has its reasons and is supposedly working on it.Considering that I represent myself as ‘manuscrypts’ and an icon/logo on most social networks, identity on the web is an issue that I can definitely relate to.

    But when I consider this from a brands’ perspective, I sense an equally grey area. The brand is usually represented on social networks as a logo and a ‘voice’ that cannot be tied down to a person. Most studies indicate that consumers/users would rather talk to a person than a brand. But that also sets the stage for a BBC-Twitter like incident to happen, a scenario I had written about a couple of years back. I have seen only a few interesting alternatives. (eg. Chicago Tribune’s Twitter directory or adopting a persona like Hippo)  There is a different side to it too – how many brand managers would like to associate themselves with the product they manage? (for various reasons) When agencies manage social platforms on behalf of clients, what is the best way to present that? A person has many identities, some he/she wants to share, and some others he/she does not, a brand is rarely given this leeway.

    I feel that in all the time that has elapsed since my earlier post, the networks have not yet built systems that allow brands to fully explore the ‘people-conversations’ aspect that makes social work. Twitter and Facebook, the premium players, both lack a way to surface the identities of the people tied to the brand, in context. There is only so much a Twitter bio can hold, and no one looks at the Info tab on Facebook. (LinkedIn is best placed, but very few brand centric discussions happen there.) The focus, whether it’s Facebook’s Ads API or Twitter’s promoted tweets, seems to be on broadcast, albeit more targeted. Foursquare is still early in the game, but the self-serve brand pages are a decent step. I hope Google considers all this when they do allow brands to play on Google+.

    If a platform does manage to work it out, it would be helpful for all concerned. Brands could apportion responsibilities. Monitoring systems and reaction mechanisms could build in roles, ‘filters’ and ‘rights’ accordingly, and users would know exactly who to speak to for what issue? The other way, of course, is for brands to build that network themselves, feeding in data, personas and conversations from existing networks. That way, they can even assign responsibility to early adopters within the organisation to test out new platforms on their behalf, and communicate that. With the rise of SoLoMo (social, location, mobile), the need for a distributed social architecture is now of much importance.

    until next time, a brand’s personal identity

  • Weekly Top 5

    This week’s updates include Zynga’s tie up with Gate2Play, its entry into China with Tencent, lawsuit against Vostu and Orkut, Angry Birds in China and a patent case against it from Lodsys; the end of Old Twitter and the beginning of Promoted Tweet He Came Back From A Trip No Contact s in the timeline, increase in languages supported, funding; Apple leading the smartphone manufacturer category, beta launch of iCloud, iPad apps by Skype and AOL, and an html5 app by Twitter; Facebook’s bug bounty program and suing similar sounding domains, Ads API, acquisition of Push Pop Press, Randi Zuckerberg’s exit; Google+ stats, Google’s Page Speed Service, Hotel Finder and launch of Two Factor authentication in more countries.

    [scribd id=61669441 key=key-ipumnvv40uoltxdk701 mode=list]

    He Came Back From A Trip No Contact

  • Green Gifts

    We give and receive gifts all the time, but ever thought of presenting  something that also protects the environment? Green Gi

    fts retails plants that can be given as gifts. In conversation with co-founder Sanjanthi Sajan

    [scribd id=61588105 key=key-1a59qbqxrrelcxiz0nb4 mode=list]

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  • More on the Uncertainty Principles

    Ok, so it’s not long back that I wrote about uncertainty, but in this real time world, I can’t blame myself for thinking of it on a regular basis. I wonder if it also has to do with the macro environment I grew up in – the typical 80s kid in India, whose ‘options’ across the board – from movie heroes to restaurants to soaps and television channels usually boiled down to one. (remember?)

    From my own experiences, I know it is possible even now, but it’s a choice and a very difficult one at that, and one that might be difficult to reverse later. An extended trip to Kerala sometime back- home, made me realise that there are those who have made that choice, or rather, have for some reason remained in a lifestyle with minimum choices. Belonging to an earlier generation, but who have refused to let the ever changing world rock their boat. It isn’t that the boat isn’t rocked regularly in their ‘small’ world, but the rocking seems to happen within a framework – as though there is some tacit understanding with the cosmos, a reward for not adding to the cosmos’ complications.

    Uncertainty has a permanent live-in arrangement with most of us, and now dictates the relationship so much that we take it as a given. I am not a comfortable partner, but for various reasons, can’t do much about it. I wondered what the future would hold. As is becoming a practice with me, I found interesting perspectives in the book I was reading – ‘The Mammoth Book of Short Science Fiction Novels’.

    Asimov’s “Profession” had a world where a person’s station in life, and life itself is dictated by certain tests he undergoes at 2-3 points in life – Reading Day, Education Day and every individual is slotted basis the result of these tests. (not exams, mental examinations which figure out the natural aptitude of the individual’s brain) John Jakes’ “The Sellers of the Dream” has a world where companies sell a ‘fashion’ for a season, which includes physical and mental changes done to an individual and changes his/her personality. But in Larry Niven’s “Flash Crowd”, one of my favourites, I sensed the best summation of our current status “For each human being, there is an optimum ratio between change and stasis. Too little change, he grows bored. Too little stability, he panics and loses his ability to adapt.”

    I wonder if this is timeless, and am not too certain that the last sentence on losing the ability to adapt is very encouraging.

    until next time, certain tees I can’t live without