Month: August 2011

  • Expert Ease

    This one jumped ahead in the drafts queue, thanks to a tweet session with Ranjani.

    The internet, and specially its social manifestations have meant that experts of all shapes and sizes scream out of my stream on a regular basis. So, when I found a superb post that mashed two domains where I see most of the atrocities being committed in the name of expertise, I was oh! so happy enough to share it and add my two non-cents. One of the two domains is easy to guess – the social web, where the number of experts are about 3 less than the number of users, the three non experts being bots or brands. The second one is food.

    Both of these are domains I operate in, and in both of them I have a problem with ‘expertise’. With respect to social media, it’s pretty simple. There are dozens of social media tools and platforms that the ‘expert’ would have no clue about. Even if he did, there’s a new one coming out every week. The application of expertise is usually to do with brands. Again, there are thousands of categories and audience types, whose usage of tools and platforms differ as do their relationships with brands. I can go on and on, but I’d like to hop on to the other one.

    On food. I don’t cook, and my knowledge is limited to one season of Masterchef Australia, in which I was completely lost in the visual stimuli and paid scant attention to the craft. However, I can understand how one person could become an expert in cooking a dish/many dishes in a certain way, or know how that dish tastes according to a certain recipe, but to assume that every palate in the world will appreciate the dish cooked that way, ONLY that way, and further decree that it SHOULD be enjoyed only that way, is to my mind, ridiculous. And yet, I have seen enough snobbery around that, and tirades on how one should opine on food. (example) A good time to note that despite Mr.Bourdain’s well intentioned advice, I still have my steak well done. (someone commented on twitter that they stopped reading the food reviews here because of that) I aspire to be worthy in some other way. Sigh.

    I do grant that ‘experts’ more often than not offer perspectives more broad, deep, and varied than the average person. There are also instances where certain technicalities are involved, and a trained person’s view might be considered more informed. But the issue for me is about taking a global stance on expertise – on everything that falls in the domain, opining on it, and then insisting that the opinion is the only standard applicable, with no consideration to an untrained person’s views and reasons. As Seth Godin rightly said, “Expertise is a posture as much as it is a volume of knowledge.” Unfortunately, on the flip side, most people do not have the time to google, so the ‘expert’ status IS easily gamed, especially on social platforms, where a fan legion will attack at the first sign of dissent. Maybe if we can all agree that there are no experts, and only perspectives, some informed, some nuanced, and some just plain subjective opinions…

    Will end this with the best work on the subject that I have seen – this xkcd toon, which pretty much sums it up

    (alt text: Our brains have just one scale, and we resize our experiences to fit)

    until next time, I don’t mind expert comments ok? 😉

  • Closest.in

    Does the world need another social network? The founders of Closest.in seem to think so, since they believe in providing a solution to a specific perceived need. In conversation with co-founder Shree Kant Bohra.

    [scribd id=62809140 key=key-pd20vxp9xy4w7c8ktf2 mode=list]

  • Weekly Top 5

    [scribd id=62652952 key=key-dpwwu82jyhnvuccuopb mode=list]

  • Neti, Neti Not This, Not This

    Anjum Hasan

    Before anything else, the summary on the back of the book does not really do justice to what the book is about. That’s just a perspective. Though indeed, it is about Sophie, a girl from Shillong who came to Bangalore to work with a book publishing company and ended up in a US-based company that outsources the subtitling of DVDs and her increasing sense of being out-of-place in the growing metropolis, I thought it did dwell a lot on what the idea of home is to a person, and how time and situations change the idea and affect this relationship.

    The other facet of the book is how the author uses Sophie’s Shillong origin to portray just how different the North East is from the rest of the country. So this becomes a layer that goes beyond the stereotyped small to big town transition angst.

    The paradox, however is that Sophie is someone many people can identify with – someone who contemplates what this entire game of living is all about. And it is through these eyes that the author zips through the age old debates of culture/modernisation, young/old, east/west etc, the cliches of the modern Indian metro – malls, new age spiritual gurus, midnight parties in high rise apartments, work relationships, pubs, the influx of quick money, changing lifestyles and so on – the drama in the daily grind. The disenchantment with her new and old ‘homes’ is something I could completely relate to.

    Anjum Hasan is a prose artist. While I’ve not been to Shillong, the way she has captured Bangalore makes me feel that when I land up in Shillong, I’ll get a sense of deja vu. When you add to this some superb wit, and a penchant for subtlety, you get a book that’s quite easily worth a read.

    I read in a few reviews that Sophie’s character is from Hasan’s earlier work “Lunatic In My head”. Couple that with the fact that she has opted for quite an unconventional ending, and I begin to hope that there is another book in the making, in which Sophie gets out of her disillusionment. That’ll be a journey worth waiting for.

  • Identity & Equity

    I read two quotes in a completely unrelated (to this blog) context – Ashwin Sanghi’s “Chanakya’s Chant”, a work of fiction – but was intrigued by the perspective when I saw the ‘brand-social’ domain through this ‘framework’.

    The quote to start with is the one by John Wooden “Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.”

    In the days of (only) traditional media, (if given the money) both character and reputation were relatively easier to establish and maintain because the number of publishers with significant reach were limited. Which leads to the second quote – from Winston Churchill “There is no such thing as public opinion. There is only published opinion”

    And then came the blogs, social networks and the statusphere, which allowed everyone to become a publisher.

    The question I’d like to ask is whether this published opinion and the pressures of real time (not to mention limited characters) are making brands focus more on reputation than character. How would you define reputation and character in brand terms? Would it be brand equity and brand identity respectively? If the focus were to be more on creating a strong brand identity through the product itself, customer care, sales process and even marketing communication, among others, would reputation/brand equity be much easier to handle?

    until next time, identity scarred