Month: June 2011

  • Polama

    A portal that allows you to compare holiday options from various providers and make a choice based on your taste

    and budget, that’s Polama.com. In conversation with co-founder, Dilip Panicker.

    [scribd id=57176085 key=key-25ceurvfmicbcc58ryyc mode=list]

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  • Dublin

    Edward Rutherford

    An epic novel that’s only one part of Rutherford’s Ireland saga. Starting in AD 430 and ending in AD1533, this book traces the story of Ireland using Dublin as a representative. From Dubh Linn to Dyflin to Dublin.

    Through the interwoven stories of six fictional Irish families, we see the transformation of Ireland from the land of druids and Celtic High Kings up to the reign of Henry VIII. The fortunes of these families rise and fall during the Viking invasions, the campaign of Brian Boru, the English annexation of Ireland and the rebellion of Silken Thomas, and possibly serve as a good microcosmic reference point for the rest of their kinsmen too.

    By juxtaposing actual historic events with the intrigues of fictional families, and by creating a set of very interesting and meticulously detailed characters, Rutherford helps us visualise what Eire must have been like in those times long ago.

    PS. ‘Ireland Awakening’ has been on my shelf for almost 3 years now, because ‘Dublin’ was so difficult to get hold of.

  • Weekly Top 5

    This week's stories include Apple's announcements on Lion, iOS 5, iCloud and updates on iWork, Android woes centred around malware and Lodsys, Facebook's latest statistics, arrangements with online music and video providers, and tie up with Paypal,

    new features on Twitter, including the Follow button, photo and video integration and acquisition of AdGrok, Google's new payment service Google Wallet, the PayPal suit, launch of +1 button, People widget and new GMail features.

    [scribd id=56990737 key=key-qe07uezy52skkj9lldk mode=list]

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  • Brands & Niche Networks

    For a while now, I have believed that one of the inevitable consequences of the sprawling social networks we see around today, would be niche networks. This is not something we don't see around already – in fact, most of the networks or users address it in their own ways – groups/pages on Facebook, LinkedIn, lists and cliques on Twitter.

    But I see niche networks as an evolutionary phase because currently, the popular networks seem to have been designed for mass, with features evolving when there was a demand – from the users or clients for more segregation. Users, because, sometimes even for the infovores, (apparently the term was the title of a book by Tyler Cowen – HT @uglybutbearable) the deluge of information without efficient filters meant that they were losing out on information they'd have liked to have, and businesses, because without more customisation options, social would just be another media/distribution platform. But social and mass seem to go intuitively together, so the usual way is to aggregate and then segregate.

    (Bonus: Great read on filtering by JP Rangaswami on his blog)

    However, there are many manifestations of niche networks that I can already see emerging. Ashton Kutcher, whom I'd consider a personality brand, has built his own custom Twitter app with the help of Ubermedia

    . A new service called MyCube, still in private beta, is offering users the ability to monetise their information. (via) Raptr, a social networking service for gamers is customising users' news streams extremely well using the information it has on its users. (via)

    The only commonality here is that all these seem to be moving away from a mass design to one that's meant for smaller/more specific user sets. Of course, the existing large networks can always figure a way for users themselves to be filters and recommend appropriate things to their own network, (eg. Facebook's new feature) but that's a rewiring.

    But I believe that the rise of the niche networks provides an excellent opportunity for brands to get into the thick of things and 'own' the domains they operate in. Nike+ has always been a favourite. I also think Toyota's approach to social networking, built with help from Salesforce is a good first step. The challenge, as always, will be to find ways of how a user need can be satisfied with a new offering that is synced enough with his familiar territory (existing networks) for his experience to be as frictionless as possible. If brands can do that well, they will have built something that's not utterly dependent on the vagaries of current and emerging media platforms.

    until next time, admoniche 🙂

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  • Creature Comforts

    By sheer coincidence, the only two Stephen King books I’ve read are “Under the Dome” and Needful Things. They’re separated by a decade and a half (publication) and so, I was surprised to see a massive similarity in the themes – strange things happening in a town and then the focus shifts to human transactions, motivations and the good/evil within us. In the earlier book, it was a new shop and its proprietor  that played havoc, in the later one, it’s an indestructible dome.

    When I discussed this with a few friends, I was told that this was not surprising and there were more books with that broad theme, and many authors repeated their themes regularly. These authors and their books are bestsellers too, which means a lot of people like this arrangement?

    I have vaguely sensed this in music too – from MLTR to Bon Jovi to Bryan Adams to (even sometimes) Rahman, there seems to be a basic tune which is rendered differently at different times and released as a new track, and it sells. Which does make me wonder if even in these so-called hobbies, many of us have become creatures of habit, just like most other spheres of life – including food, people and so on. Comforts are easy that way, keeps the mind away from thinking. Of course, it could be subjective, and you could be on autopilot on some things, and not on others.

    Meanwhile, all this is not to say that others, who are always pushing themselves out of the zone, can get all judgmental about it, but I do wonder whether its a conscious decision to stick to a comfort zone, an inability to break out of it, or not even realising you’re in one. Etymologically, ‘comfort’ means ‘make someone stronger’, but by building that fort around the self, do we become stronger or weaker in the face of life?

    until next time, comfort knocks