Month: June 2011

  • A Brief for Agencies

    Will.i.am, musician at Black Eyed Peas, and Director of Creative Innovation at Intel, speaking at the Cannes Lions International Festival of Advertising Creativity (to be noted), said, “Ad agencies are yesterday. But ad agencies that can turn consumers into agents that add value to community and life, that’s what it’s about right now.” (via)

    A couple of weeks back, I had remarked on the role of agencies in future in the context of brands and curation. I found this post titled ' Why Ad Agencies Should Act More Like Tech Startups' very interesting. The contention was that in these dynamic times, with new services appearing/disappearing faster than ever, the definition of the 'idea' needs to go beyond the traditional creative domains and start looking at technology as a major player, 'leveraging it in creative ways'. Mashable had a post couple of days back on how the advertising industry is preparing for a digital future.

    Despite the slice-and-dice that marketing functions have gone through, I still have quite some affection for full service agencies especially if they adapt to changing scenarios and pick up specialised skills and knowledge that would help them tell brand stories better. But I'd agree that understanding not just specific technology, but the landscape itself is indeed something agencies should look at as a priority.

    And then I happened to read another post on a blog that I have recently discovered, but is one of my favourites now. The post, titled 50 Secrets Of Blissful Relationships.

    .digitaltonto.com/2011/3-blind-marketers” target=”_blank”>3 Blind Marketers, (based on the blind men-elephant tale) is on the subject of marketing shifting from the earlier dichotomies of ATL/BTL and analog/digital to the paid, owned and earned media model, and is essentially about how specialists corresponding to each 'silo' have few perspectives outside of it. Later in the article, he makes a case for the full service agency, as succinctly as “When you’re trying to make sense of an elephant in the dark, it helps to have extra hands around.”

    I think that the biggest advantage that incumbent agencies can have with a client is trust, and the reason why many clients seem to bring aboard new specialist agencies is because they are losing the trust in their agencies to deliver on those fronts. But what that also means is that if agencies can build and leverage their understanding of the client's brand figure out a platform/domain agnostic process to generate ideas, and find the best ways to execute them from the diverse options that this dynamic era provides, they can still be of much value to the client.

    until next time, a case for briefs, but that's a different post 🙂

    Bonus Reads: David Ogilvy on Creating The Ideal Agency Culture

    and The future of Advertising Technology (via) (click on image to enlarge)

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  • Integral Calculations

    The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man. ~ George Bernard Shaw, Man and Superman (1903) “Maxims for Revolutionists”

    Now, I guess if i stretched that to Charlie Sheen, especially the last sentence you’ll think I have been swigging “Tiger Blood” too. 😀 But I did have this notion after I read Scott Adams’ post on him.

    Imagine if you stopped filtering everything you said and did. ….just try to imagine yourself living without self-censorship. Wouldn’t you sound crazy?…. Imagine you are so unafraid of consequences and the opinions of other people that you start sentences before you have a plan for how they will end……I think Charlie is fascinating because he’s living without fear. That translates into a disturbing degree of honesty……But I also think that a total lack of fear would look like insanity to the casual observer. And perhaps it is. But it’s a strangely great kind of crazy.

    When I read up about moral absolutism, I wondered what/who would decide the absolutes one would stand by, and were they really absolutes? After reading all of that, I guess moral integrity towards the self better explains what I had in mind.

    So, if Mr. Sheen has decided that no-self-censorship and no-fear are the integral parts of his self from now on, and lives the rest of his life by it, we might consider it bizarre by civil society standards, but he just might be in a better space than we are in terms of moral integrity. (not hinting at a goddesses irony 🙂 ) The alternate consensus that this is just the drugs talking is not as comforting as it should be, when I think of it from this perspective.

    Does our general dissatisfaction stem from our willingness to conform to society’s norms of moral integrity, and the lack of courage to show society the middle finger whenever warranted? The individual consciousness against the urge to belong? I’m still thinking.

    until next time, integration and differentiation 🙂

    P.S This is not sheenfluence

  • Pawaa Software

    Can you control an attachment that you sent to someone by email, stop them from printing it or ensure that the attachment is only used by the inten

    ded recipient?  pawaaDOCS helps you do all of this. In conversation with Pawaa Software founder, Prakash Baskaran.

    [scribd id=58815540 key=key-2e6nuyo7pktbvn93feac mode=list]

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  • Veekes & Thomas, Koramangala

    So there I was, walking up from Apollo Clinic in Koramangala, towards Forum, and what do I see? A standee with a Veekes and Thomas menu! Having heard so many good things about the JP Nagar outlet, and having been guilty of sheer laziness, I decided to redeem myself by dropping in there the very next weekend. To be noted that I ignored even the rain gods. Veekes and Thomas is on the same road as Oyster Bay, Sultans of Spice etc – the JNC Road, and is opposite Mani’s Biriyani on the first floor. Here’s the map. Two wheelers will find space near Lazeez Express and the more well wheeled ones can try the parking lot near Empire.

    A single flight of stairs and you’re transported to one of the coziest places you can find in Koramangala, spread across two floors and three rooms. It’s quite obviously a house converted into a restaurant, and a job well done. Music has a huge presence, not just frames adorning the wall, but Floyd, Dire Straits etc playing in the background.

    And now that you have leaned back in your chair and are relaxing to the music, we can finally get to the food. In addition to the regular menu, you might also find a couple of specials on the whiteboard. We decided to start with a couple of soups – French Onion and a Sauteed (?) Mushroom soup. They are served in chai glasses and that means we don’t need to do the by-two routine and can actually try out two soups! I liked the Mushroom soup but that’s because of a bias towards creamy soups. D liked the French Onion soup’s flavours too. We also tried a starter – Southern Fried Chicken Strips with a BBQ dip. The dip turned out to be spicy and excellent and complemented the chicken very well.

    For the main course, we had the Cilantro Chicken in White Sauce and a Lemon Butter Chicken Risotto. The former was easily the winner with the spicy chicken, chilli flakes and the creamy soya sauce coming together very well. The lemon flavour in the Risotto was quite underplayed and therefore a bit on the bland side. It also seemed to have some other flavour involved – dill? For dessert, I asked for a Chocolate Brownie and D got herself a Mango Cheese Cake. The brownie was good though I’d have liked some thicker chocolate sauce. The cheese cake was actually better.

    All of the above cost us just over Rs.550. Smaller soup and dessert portions means that we can try more dishes. The main course/starter dishes portions are standard but the prices more reasonable than what I’ve found elsewhere. They have nailed the consumer understanding – “Indians loving Armani at Rs.99” 🙂 We got around to talking with the manager and she wondered whether getting people in during evenings would be tough. I am sure that with the location, they’ll do well so long as they deliver good food, and told her as much. For now, they have an excellent ambiance, superb food and a very friendly service staff. There is somehow a simple elegance in the entire offering. Thanks to that and their stated philosophy, I am quite a fan and will be a repeat customer for sure. 🙂

    I later did a review for Bangalore Mirror and that can be seen here.

    Veekes and Thomas, 5th Block Jyoti Nivas College Road, (opposite Cuppa) Koramangala, Ph: 80959 85000

  • Weekly Top 5

    This week's top news include LinkedIn's growth, integration with Slideshare, Zynga's 'Empires and Allies', Cityville's mobile release, their lawsuit against Vostu, Angry Birds updates, Windows' new SDK, move to HTML5, the new

    Nokia Windows Phone, Yahoo's new search tools, potential Hulu acquisition, Google's online reputation management tools, search updates, and adding communication abilities to Chrome.

    [scribd id=58606157 key=key-2iqoa67djclx467gba3l mode=list]

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