Month: May 2011

  • 42 Gears

    A startup that helps companies effectively manage mobile devices across the enterprise, that

    's 42gears. In conversation with co-founder Onkar Singh.

    [scribd id=56129043 key=key-ho72n4vpceisvs4lt4c mode=list]

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  • EastforEaster: Day 7 – Tiger Cave, Airports and back

    Click here for Part 1 , Part 2, Part 3, Part 4, Part 5 and Part 6

    We wondered why the cab was picking us up at 8. The airport was less than an hour away and we only had to visit one place on the way. The flight was only just past noon and we only had to check in an hour in advance. We were told by the folks at Harvest House that Tiger Cave was not very far off, but it took a couple of hours to explore. We wondered why.

    We ceased to wonder after the driver cheerfully informed us that Tiger Cave involved a climb. He was all smiles probably because his job ended at leaving us at the bottom of the hill. Of course, it would be a wonder if we didn’t have to climb, after the experiences so far. Meanwhile, there were a few other things to see before we started the climb. We saw a Ganesha idol here too.

    And now for the climb, which I had been putting off. It involved not 100, not 200, but 1237 steps. I was sure that there was a better way to keep my head in the clouds, but we started out nevertheless. To be honest, the climb itself was quite tiring but manageable, though our legs hurt for days after. The problem was with the design at about 400 steps – they suddenly became steep and narrow, but more tragically, I could see on both sides the height we were at, and climbing, and that meant I became jittery. So yes, we stopped, which turned out to be a good thing, because D’s legs gave out when we were near the bottom!

    That also meant that we got to the airport a bit in advance, but Air Asia welcomed us warmly and proved that missing the excess kgs in the earlier flight baggage was an anomaly. 500 bahts later, we were in the aircraft and just over an hour later, in Suvarnabhumi. With the aid of the airport map, we scouted the 3rd and 4th levels for lunch and despite the deluge of Japanese options, settled for a Thai lunch on the 3rd level. On hindsight, might not have been a bad idea to check in and lunch on the 4th Level. 2 hours flew past while we gawked at uber expensive brands spread across what seemed like a few kilometres (must have been the tired legs!) and underwent body scans. Finally, we heard the familiar Kingfisher call for Kolkata. We were assured of reaching there with only the pilot ahead of us as we drew 1A and 1B. 😐

    Reading a newspaper after a week was a strange experience, and it didn’t help that it was Kolkata Times! But the gossip in the flight rag distracted us even more! Swalpahaar was served, and we watched “Khelein hum jee jaan se” starring Shaky Bachchan and an earnest D-Pad. It was probably because I had drunk a Pepsi after a long time, but I started wondering whether Sid (Mallya kind) would ever wake up and ask D-Pad “Will UB my wife”. Bwahahaha. Ok, sorry.

    We landed at Kolkata and immediately felt the brunt of Kolkata’s bureaucratic personnel. For some strange reason, the KF staff insisted that “all passengers proceeding to Bangalore via Hyderabad” had to stick together and move to the other terminal under guidance. Maybe the fuss was because the signs were only in English. Gah. I saw the Coffee Day we had sat in, during our Sikkim trip. We got back into the same flight, D discovered a peanut she had dropped earlier. 🙂 All the airport waits meant that I finished reading one book and I distracted myself from starting a new book with old Sarabhai vs Sarabhai episodes.

    After a brief halt in Hyderabad, where I earned the JetSetter badge on 4sq, and a KF staff invasion meant that there were more airport personnel than passengers, we finally reached Bangalore close to 11 pm and discovered a new phenomenon – waiting lines for cabs. :O And as the tee goes, ‘Aap Qatar main hain’ but thankfully, for a cab that would take us home.

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  • Weekly Top 5

    This week's top news has Angry Birds, Zynga's acquisitions and valuation, Twitter for Mac, Twitter mobile website, Lady Gaga, its deal with NTT DOCOMO, Android's security fix, Market Update, Samsung bringing Gingerbread to Galaxy, ViewSonic's Honeycomb tablet, Facebook's lawsuits, Places function

    ality, non profits resource center, Bing's integration, Google's News Near You, expandable stories, Journalists Memorial Channel and the YouTube100.

    [scribd id=55861221 key=key-213vwyg8kpfdpe69v63h mode=list]

    P.S: That was also my 50th by-line in Bangalore Mirror 🙂

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  • Brands – real and virtual frontiers

    A few months back, I had written about the Balkanisation of the internet, in which I had asked how a  brand could deal with the surge of not just new services, but new platforms too. A few days back, I thought of this from a (slightly oblique) user point of view and remembered incidents spread across years – a few years back, one morning, when I was thankful on seeing a CCD in Colva, Goa while I was hunting for breakfast options because I knew exactly what to expect in a CCD menu; last year, when I visited a mall in Cochin, and realised that I could more or less predict the brands that would be present there; on television, the increasing popularity of US TV shows and how channels seem to be working to sync a global audience in terms of seasons; (forget torrents for now) and how, a meme on Twitter or Facebook is many a time global in appeal and interesting apps on iPhone/Android platforms are discussion points across geographies and in general, an increasingly growing population is 'in touch' and having similar sensibilities.

    The themes here from the real world experiences to virtual ones are homogeneity, and of a user's preference (in many cases) for familiarity. Which makes me turn back the question on balkanisation

    lectronic Repair Information'>Electronic Repair Information

    . Despite the balkanisation, do new platforms accelerate a homogeneity within a certain demographic?  The rate of upward mobility notwithstanding, do you think, at some point, popular culture and preferences will become homogenous globally? eg. say Angry Birds, Dexter, Bieber hatred…

    Meanwhile, since the time I switched to Android – a few months ago, I have noticed that services like Facebook, Twitter, 4sq and the Google range, are working hard to ensure that users can move seamlessly across different platforms – web, mobile web, apps, tablets. While that doesn't absolve the brands from having to understand the workings of different platforms, consumption patterns and how they could provide the user an interesting experience in these contexts, it does provide some relief.

    Few brands have been known to get regional nuances right in communication. Now, along with location and location based marketing becoming center-stage, there is an added challenge. Not only do they have to get the nuances right in their communication, but they also have to provide consistency in the value offering (not the same as being static) in experiences across platforms. That is a long stretch from blasting messages across traditional media platforms.

    until next time, brand-owned platforms?

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  • EastforEaster: Day 6 – Hong Island tour

    Click here for Part 1 , Part 2, Part 3, Part 4 and Part 5

    Just like the previous day, we were served a decent breakfast by the cheerful Harvest House folk and though the pick up ( a different one) arrived slightly later than the day before (but within the timeband specified) we reached the pier on time. For this tour we had chosen a longtail boat, just so we had both experiences. Also helped that it was cheaper. From the previous day’s experience, we were traveling light – no extra set of clothes and just a towel in addition to our shoulder bag.

    The long boat doesn’t lose much over the speedboat in terms of comfort – in fact it’s better if it’s a windy day since the speedboat shields most everything, but is definitely slower. Our first stop was near Red Island where we did some snorkeling. Nothing great. We then moved on to the Hong Islands Lagoon where the water was only waist deep and we could pick up starfish from the sea floor.

    From there we moved on to a smaller island where we had another ‘buffet lunch’, this one not even in a restaurant, but just food they had packed from Ao Nang. We saw that the speedboat guys had lunch packets. 🙂 It was announced that there was a ‘happy room’ available. My hopes had a sad ending after it turned out to be a toilet. I did wonder later about this usage after seeing a ‘Happy Beach’ though.  Hong Island was up next and we had about 2 hours to kill there, so we spent some time walking on the beach, lying down on that useful towel (beach mats at Ao Nang are only 100 baht, we later realised) and then snorkeling. Nothing much again, though I thought I saw one live coral. On the way back we saw this cave where apparently 2 people lived, collecting bird’s saliva to make the bird’s nest soup that was popular! They had provisions reaching them every fortnight.

    We reached Ao Nang around 4.30 and thought we would go to Railay Beach to see the sunset. Patty had warned us that getting back would be difficult, but when we asked around, we were told that boats were available, though they would cost double at night.  The ferry left from Ao Nang and reached Railay in about 15 minutes. It cost us 80 baht each and the tides decide how wet you get. We had showered just a while earlier, and put on fresh clothes, so felt quite stupid. :|.

    Railay (west) Beach was a more private one and we contemplated dinner there.The sunset happened soon after and it was well worth the wetness we had suffered. But when we went to check on the ferry, we realised that after 6, it was quite a difficult proposition, specially because they waited for 6-8 passengers before they would set out. After waiting for almost an hour, watching an increasingly choppy sea, and deciding we would dine at Ao Nang, we asked for a boat for ourselves. That set us back by a 1000 baht. Arrgh.

    We wanted to explore the ‘left’ side of the beach (when coming from the hotel) since we had been frequenting the other side. Since it was dark, we couldn’t venture far and decided to dine at the Phra Nang restaurant. The mandatory Tom Kha Kai was followed by Pha Nang chicken and a Pad Priew wan (pork) with plain rice (figured that plain rice is the best way – in Cambodia and Thailand). Dream Cones round 2 happened – Ferrero was decent, but the Rum Almond disappointed. We walked back to the hotel slowly, finally buying D the large handbag that she had been eyeing for the last few days. And thus ended our last night in Siam.

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