A few months back, I had written about the Balkanisation of the internet, in which I had asked how a brand could deal with the surge of not just new services, but new platforms too. A few days back, I thought of this from a (slightly oblique) user point of view and remembered incidents spread across years – a few years back, one morning, when I was thankful on seeing a CCD in Colva, Goa while I was hunting for breakfast options because I knew exactly what to expect in a CCD menu; last year, when I visited a mall in Cochin, and realised that I could more or less predict the brands that would be present there; on television, the increasing popularity of US TV shows and how channels seem to be working to sync a global audience in terms of seasons; (forget torrents for now) and how, a meme on Twitter or Facebook is many a time global in appeal and interesting apps on iPhone/Android platforms are discussion points across geographies and in general, an increasingly growing population is 'in touch' and having similar sensibilities.
The themes here from the real world experiences to virtual ones are homogeneity, and of a user's preference (in many cases) for familiarity. Which makes me turn back the question on balkanisation
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