In the last post, I’d written about the massive amounts of data that is already being generated and will grow, whether or not organisations track/capture/use it. The question then becomes one of ‘ownership’, within the organisation’s structure. The consumer, irrespective of his touch point, will expect a consistent and probably even a customised experience, basis […]
Though many claim that most comic book – movie adaptations completely spoil the original work, I still find them fascinating, simply because of discovery. Many a time, I have realised that comics are an amazing representation of culture, whether it’s popular, alternate, counter or even imaginary (eg. different renditions of myths, accommodating the changing ethos), […]
The Oriya cook is quite good, but the side-effect is that we kept shifting our ‘odyssey’ to Dalma, despite it being only a short walk away from home. Dalma specialises in Eastern India cuisine, and is located on the Intermediate Ring Road, at the junction with 8th Main. Zomato has the map as well as […]
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A couple of weeks back, when I wrote about location based interactions, I’d said that the limits of my imagination prevent me from thinking of anything beyond brand ‘controlled’ interactive sensors in individual products as a way for non-retail brands to directly connect with their consumers – at the point of consumption. Thanks to RWW, […]