Year: 2010

  • ‘Like’ Minded People

    I read an interesting post by Dare Obasanjo titled “There will be many social graphs“. It took me back to the context of my post on Google’s social plans, where I’d mentioned the possibility of creating networks around different contexts – with not all connections being ‘friends’- a Twitter kind of asymmetric relationship, and how Facebook and Google both have an opportunity at that level. The form and kinds of data that we share – blog posts and thoughts, status updates, photos, videos, answers, people and the contexts we share them in, are many, and sometimes I wonder if one service can actually aggregate all this, while still providing user friendly privacy options.

    When i read (and saw) that Facebook is replacing ‘boxes’ with tabs, and also saw that my ‘Like’s (Interests and Likes seem to be undifferentiated now!) were now displayed prominently on my profile, I wondered if Facebook could really aggregate everything. Imagine, if those Likes+ interests were differentiated – i.e. Interest was ‘Music’ and ‘Greenday’ was a Like. Now, the way I’d like it is, if I had Interests displayed on my Profile page (or a tab, if you prefer) – there could be options of ‘how many’, ‘most active’, ‘most recent’ etc, with the existing ‘who can see’ privacy option, but more finely grained for each interest. For each interest, I should be able to build a page – with third party content included – subscription to blogs on the subject (either through FB Notes or say, Networked Blogs), Facebook Questions  and Quora, it could be Facebook groups, Pages that I have liked (so the interest ‘Music’ could have every artist/band/music media brand/ label I’ve liked), Friends who share the interest, people I ‘follow’ in that interest category (will explain in a minute) and when FB plays location, include that too, and sync Events. Goes without saying that I should have micro-level privacy setting options for sharing with others. I should be able to ‘Like+follow’ an interest of a person even if I’m not his friend (assuming he’s kept his interest public),  and even recommend to my friends.  A sort of ‘Twitter list’ for each interest. Yes, of course I need to be able to import Twitter lists too. There would also be a universal ‘Interest’ page that collates data from all the Interest Pages created by individual users, and also gives suggestions on ‘Whom to Follow’ for that interest – an algorithm based not just on mass ‘Like’s, but also basis contexts like Location, sub-genres, and my previous activity. To scale even further, use (mass and personal) data from services where I’ve used some form of Facebook Connect. Of course, Facebook would then have ginormous data on me, but they have it anyway, so I’ll be optimistic and hope that they use it to ‘personalise the internet – like Hunch, than for anything evil. Of course I’m assuming I get data portability too. Then maybe the different Facebook Search options can also really have fun. The entities who want to ‘engage’ users would also find this useful. I realise that I might be being simplistic about this, but what about the direction?

    And though most people are skeptical about Google’s social efforts, perhaps justifiably so (read this at GigaOm and Stowe Boyd’s “Can Google go Social“), and the Wave crash doesn’t really help perception, I don’t want to rule out  the possibility  (like I said in the earlier post) of Google getting over their privacy agony, and surprising us – imagine the ‘Interests’ as a separate service/ something around or integrated with iGoogle/Profiles/Buzz (brrr)/Chrome (browser or OS)/ Search itself.

    While on interests, suggestions and discovery, Twitter’s ‘Who To Follow’ hasn’t excited me much in terms of the people it has suggested. It says that the algorithm is based on people you follow and those they follow, but for now everyone’s busy trashing it, using its own acronym – WTF. So, how about using interests (Why To Follow – work harder on the existing Interests structure?) – either ask me when when i register, you can ask me now too, the lists that include me, keywords from tweets and bio, hashtags and hopefully ‘learn’ my preferences over a period of time. Popularity by itself is really not that great a parameter – if they’re popular, chances are I already know, and there’s a reason I don’t follow, even if its ego 😉

    Its not as though these are the only guys who can build a more nuanced social platforms – perhaps its possible for someone like Quora to start with questions and build more – eg. relevant posts from say Networked Blogs, and more people from Twitter Lists? Foursquare, or any of the LBS could scale too – from places to activities and consumption that happen at those places.

    Meanwhile, interests, context, relevance, building authority and influence, all of these are established on identities,  but there’s a debate on whether an old friend merits a return – anonymity. 🙂 More on that later. 🙂

    until next time, interesting?

  • Moth-eaten

    The Mothman Prophecies, a 2002 film (based on a 1975 book, which is supposedly based on real events!) starring Richard Gere, is about a town that has several people experiencing paranormal events. Gere tries to get to the bottom of it, and as part of his research meets an expert on the subject. There is an interesting conversation between Gere’s character – John Klein, and the expert – Alexander Leek. The snips that interested me –

    Alexander Leek: If there was a car crash ten blocks away, that window washer up there could probably see it. Now, that doesn’t mean he’s God, or even smarter than we are. But from where he’s sitting, he can see a little further down the road.

    ………………….

    Alexander Leek: In the end it all came down to just one simple question. Which was more important – having proof, or being alive? Trust me. I turned away years ago, and I’ve never looked back.

    John Klein: Didn’t you need to know?

    Alexander Leek: We’re not allowed to know.

    …………………..

    Alexander Leek: Their motivations aren’t human.

    John Klein: Alright, then. What do they want?

    Alexander Leek: I have no idea. What you really want is to know… why you?

    …………………..

    John Klein: I think we can assume that these entities are more advanced than us. Why don’t they just come right out and tell us what’s on their minds?

    Alexander Leek: You’re more advanced than a cockroach, have you ever tried explaining yourself to one of them?

    …………………

    Now, I’m sure conversations similar in meaning to these have appeared in other movies or books, but that doesn’t make this any less interesting. Though in this context, the entity being discussed was more alien, the discussion could still apply to what we consider God, or for the sake of discussion here – a creator. (architect for Matrix fans) Humour me, and forget evolution for a while.

    Leek nailed it when he said the ‘Why me’ part. The search is that – ‘what am I doing here, really’ though the question manifests itself in many other ways – meaning, purpose, secrets of the universe, life and death etc. Sometimes the argument that one is not meant to know is quite compelling. I read an article a few days back in the TOI, coincidentally, written by one Jonathan Leake. To quote

    Some of the greatest mysteries of the universe may never be resolved because they are beyond human comprehension, according to Lord Rees, president of the Royal Society.
    Rees suggests that the inherent intellectual limitations of humanity mean we may never resolve questions such as the existence of parallel universes, the cause of the big bang, or the nature of our own consciousness.
    He even compares humanity to fish, which swim through the oceans without any idea of the properties of the water in which     they spend their lives.

    I wonder if that also applies to the ‘God’ question. But when the unexplainable happens, when I sit there awed by the stars in the night sky, when I pause for a moment and try to figure about where this is all going, and the inevitability of it all, it is frustrating not to find any answers.

    Meanwhile, I’m not sure how much of research has been done on the cockroach’s brain (can’t open this completely 😐 ). But sources on the net say that its brain is ‘spread around its body‘, and the question of whether it has emotions is unresolved. Unfortunately for us humans, it is known that we have an ego, and can’t understand why all of it can’t be explained to us. We’re the chosen ones, isn’t it? And we need closures, we’re uncomfortable otherwise. And so the search must continue, irrespective of the result.

    “Is it the gods who put this fire in our minds, or is it that each man’s relentless longing become a god in him?” ~ Virgil, Aeneid

    until next time, roach ka lafda 😉

  • 13 Spices

    I really would find it difficult to name that many, but hey, its the name of a new restaurant in Koramangala that serves Indian, Chinese and a bit of Continental. Its located right next to erm, Chandni Chowk – yup, that’s in Koramangala too, before Sony World, when coming from the NGV/Forum side. 😀 (map) Parking is not much of a problem, mostly because of Chandni Chowk’s ample resources.

    We reached there by around 7.45, and in about half an hour, the place was full. The ambiance is quite interesting, because its as though they had lounge/fine dining in mind – colours, furniture, decor, and then realised that it’d be a more regular restaurant. So its now brightly lit, with a red/white/black decor and decent use of the available small space, though the wall to wall cushioned seating means that the space between tables is minimal.

    Though the menu has three cuisine options, its not really exhaustive on any front, but having said that, it does offer a lot of options in the Indian and Chinese portions. The former has half a dozen veg starters, more than double that in the non veg section (chicken, mutton, fish and prawns), plenty of gravy options in veg and non-veg and biriyani/roti/naan/kulcha to go with it. The Chinese section has soups, starters and about half a dozen options each in veg and non veg dishes, and rice/noodles. The Continental part consists of a few salad and pasta options. Its closer to ‘also there’ than a specialty, at least in terms of number options. We decided to go with the Indian part, the soup being the only exception – to keep the Chinese happy.

    The Lemon Coriander soup was delicious, but I think they should have one of those ‘red-colour-chilli warnings’ for unsuspecting folk. Actually for the suspecting folk too – I, for example,  have this very silly habit of adding pepper before I have even tasted it. You’ll like this one if you like your soups really spicy. The coriander part was slightly subdued though, and a chilli flavour somehow dominated, I thought. But I’d still recommend it, just don’t take the name seriously.

    Next, we tried the Malai Machili tikka. This one gets very high marks for presentation. The fish is Hamoor (Arabian Fish – Hamour says the web) and it did seem marginally different from my other fishy acquaintances. The cream marinade was really good, and the only suggestion I’d make is to have a stronger mint chutney to go with it, so that it can complement the dish better.

    We started the main course with a Murg Khandari, an onion and chilli kulcha, and a masala kulcha. We chose the chicken dish because its description claimed a unique mix- pomegranate juice, curd, brown onion paste, and tomato puree. It proved to be unique in taste too – tangy with a sweet kick in the end, thanks to the pomegranate seed, I think. The masala kulcha was decent, but the other one barely had any chillies, so wasn’t much fun.

    Though the portion sizes were quite decent, we were still hungry, and decided to try the second chicken dish we had noted earlier – Murg Badam Pasanda, with a cheese kulcha. Calories be damned. The Badam pasand was creamy and finger-licking good in that slightly sweet way that white gravies have (though this one is more yellow). The kulcha was only just about okay though. In between we also had a regular lassi because though there was  a mango lassi listed, we were told that it was (canned) juice based, not fresh. The lassi was topped with badam and had what we thought was a vanilla essence flavour. Slightly thin for our liking, but reasonable enough. We skipped desserts since the options were the usual ice cream based suspects.

    The service is very prompt, and though we thought our second chicken dish would take time (since we placed the order much later), they actually got it soon enough for the meal to be seamless – surprising because the crowd had picked up by then. The place is quite small – enough for you to see what people at most of the other tables are eating, but despite that constraint, they have done a decent job. All of the above cost us less than Rs.700. So its definitely worth a visit, for good food and excellent service.

    13 Spices, #898, 80ft Main Road, 6th Block, Koramangala. Ph: 40953881

    Menu and Photos at Zomato

  • Back to eternity

    Despite being a Star Trek fan, I happen to think that Time is the final frontier, at least in the horizon that I can see. I find it quite intriguing that, though it might be looked on as a tool for tracking, I can perhaps not account for most of my lifetime. I don’t mean the large picture, I haven’t lost it totally yet, but specific minutes. Take for example, the last hour and account for all the thoughts that rushed in. I would find it difficult.

    If you close your eyes, and allow your breath to be the only meter, the perspective of time undergoes a shift. Meditate a bit, and its easy to see. Easy to see that even the measurement of time – years to seconds and beyond is our  construct. But it is so ubiquitous and enmeshed in our lives that it seems as though it is a constant and only we change. It requires dramatic events for us to pause and note the passage of time. Kahlil Gibran has said, ‘Perhaps time’s definition of coal is the diamond”

    Meanwhile, I wonder if all the information about those unaccounted for minutes is stored somewhere in my brain, and is just not deemed enough to be of any priority for me, and hence seems inaccessible. The tools that consume me these days – most specifically Twitter, and more recently, Foursquare, also help me keep track of what I’ve been up to, and when it works the same way for everyone is when there is an information deluge, and that seems to be something we find difficult to handle. Something that we have discussed before. There is a toon I found (here) that correctly describes the way a lot of us seem to be functioning now

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    And in another example of how man is shaping his own evolution, I read about companies like Lifenaut, which  ultimately aim to create humanoid robots powered by a backup of the original human’s brain. (via @pkaroshi) The first step is to create a digitised version – an avatar, and give it enough data for it to mimic the original human. It makes me wonder whether we will be able to create ‘consciousness’.

    And that makes me think a bit more – by the time, we are technologically advanced to create it, will we have forgotten what consciousness is? Which also begs the question whether we have ever understood it at all, when we are not even mindful of the minutes of our lives? How does one define it? So many reactions which seem pre-programmed when one thinks of it, actions and reactions more out of habit than any conscious choice being exercised.

    So yes, with all of the work happening at a rapid pace, (do read) I think its more ‘when’ than ‘if’ – that we will become immortal, and time, from a future point of view, will become immaterial, because the future will be infinite. But we still may not be able to undo what we did a minute back. Where does that leave us? To quote Pico Iyer (from Abandon) “God has to be understood in the context of everything that is not Him”. But that is a different discussion, I guess. Its only that with every advancement that humanity makes, and in that process also usurps things once attributed to divinity, I begin to wonder where that leaves our versions of God?

    until next time, time.ly links 🙂

    PS. I tweeted sometime back, even if you never read an Asimov work, or never plan to, this is one that you should read. The Last Question.

  • Hairsay

    So, the Old Spice man  increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously won’t ask for correlation data. 🙂 The other side effect is that every brand manager will now want to replicate it – especially the viral and the ROI. Quite like a poster child (in India) of an era gone by – Sunsilk’s GangofGirls, which at that point had made many a  brand manager experimenting with digital media tell their agency “I want one too”. Damn virals work at meta levels!!

    I recently read Kapil Ohri’s article on afaqs, on the site’s makeover – the shift from blogs and gangs to trends and forums and the ‘mandatory’ buttons – Facebook and Twitter. Its early days, so it’d be unfair to make a comment on the numbers, even if they were to be considered a parameter of success/ failure. But while, on buttons, I think YouTube videos would’ve been a help. More on that in a bit. A revamped GoG, and the Pantene vs Dove war for hairspace being fought offline and on blogs (Karthik, L Bhat) gives me enough food for thought.. and opinion.

    Sunsilk Gang of Girls: GoG could have (like an industry person commented on the afaqs post) integrated Facebook in a much better way. Check out what Levi’s has done at their online store. Instead of separate registrations and profile, Facebook’s plugins could make life easier for the user and automatically bring in the ‘gangs’. It could get them to pull their own photos from Facebook for the ‘Makeover Machine’, suggest it to friends, and so on. Or build a Twitter app that uses the display picture. It could have perhaps thought bigger and had their ambassador (Priyanka Chopra?) interact with the users through her own identities on these platforms. Or used a location based tool like Foursquare (or FB Pages or later Google Places) to start building a resource for salons and tips at each place (think of a Burrp! for salons), maybe in sync with a YouTube channel for tips.

    Pantene: Good Morning! They obviously missed a little thing when they didn’t pay attention to the pwnage of DNA at the hands of the Times Group during the former’s launch campaign in Mumbai back in 2005 (?), or the more recent Airtel- Reliance DTH fun. Not to mention the cliche that after a certain point, the only person who gets teased is the brand manager. Ok, I won’t overstate, but c’mon this is a real-time era AND they did walk into a Dovetailed ambush. Since the internet already has made them un-mysterious (thanks for that info, Karthik), maybe Pantene should have just added those FB page and Twitter links to their mass media communication, and solved the mystery immediately online. Mind you, thanks to our dismal internet penetration, they could still demystify it again on mass media, later, after perhaps, adding the content from their online and offline activities. (think non market research agency 80%) That way, there would’ve been at least some buffer against a Dove’s sneak attack. Arguable, but possible.

    Dove: All of us should take the time and remember the controversy over the ‘campaign for real beauty’. But hey, they saw an opportunity and used it. Effects on long term goals are again arguable.

    A little note on ‘low involvement’. I wrote about brands, content and new media platforms in the last post, in the context of the Old Spice campaign, and also mentioned the importance of ‘intent’ and setting objectives. Once the ‘why’ is done, the relevant crowd can be identified, along with the platforms and activation strategies – ‘(to) who’, where and what. (Read Rohit Awasthi’s comment on Karthik’s first post) When the ‘right’ content is pitched to the ‘right’ people at the ‘right’ time (and the ‘right’ platform too), very few categories are low involvement.  (read Naina’s comment on that post) And that’s the beauty of the web in general, and the tools that social media have provided marketers. Old Spice could be seen as low involvement too, until they did this campaign.

    But having mostly seen communication as advertising (except arguably PR), creating content for social platforms is in itself quite a challenge for brand managers. Even if they were to  view ‘social’ as ‘media’, it requires a complete realignment of how media and content strategy is done, mostly because the mechanics of distribution are completely different. At a fundamental level, brands are dependent on users of platforms to create a buzz, and money doesn’t always work. At this point, tools can help with the ‘time’ (including location and other contexts) and ‘people’ (interest), and the way it works, if the ‘content’ is done right, people will get other people.

    Therefore brand managers need to make a more diligent effort. The fragmentation of traditional media does not seem to have made much of an impact on the costs involved in using them as distribution channels. So when ‘social media’  presents ‘free’ channels, brand managers see a value proposition and jump right in with a TVC and or/other weapons of mass mediocrity. Brands, I believe, need to invest a bit more on who they’re trying to reach, and then invest some more on building content and designing networks and constructs (irrespective of platform) that will drive the crowd to interact with the content and share it more. Content and people that will drive more connections, and help meet everyone’s objectives.

    But yes, until Augmented Reality allows me to scan a shampoo and tell me how many of my friends liked it, and think I should use it, (though my hair won’t last that long 😐 ) lets keep playing all the shampoo games we can play. 🙂 And while on using social platforms purely with a sales objective, I’m reminded of how Grandma uses her laptop. (vid below) Can it be used for those purposes? Of course! But is that its best case use? We can argue 😉

    httpv://www.youtube.com/watch?v=Vg6emajJmEo

    until next time, sometimes brand strategies can be real poo!!