Month: December 2010

  • Social + Scale = #fail ?

    Remember the post on Social Media Explorer titled ‘Is Content Marketing the new Advertising?’ I had linked to earlier, while on the subject of content, media and distribution?

    To me, content marketing will indeed be a key player in a brand’s strategy – communication and otherwise, because with the explosion of content across various internet and even other delivery platforms, and the increasing number of stimuli that the typical consumer is subject to, sheer volume might be needed, in addition to context, and relevance.

    So, the thought then moved on to the creation of content. There are constraints to what UGC can achieve, and all brands may not have that luxury. So, what would be a good way to generate this in-house?  That’s when I looked at it from the perspective of last week’s post – on the evolution of ‘social’ as a concept and the software it entails, and the subject of how social media will scale?

    And not surprisingly, I arrived at culture. And a rewiring that will include changing roles in the various functions of the organisation. The two that come prominently to mind? HR, to not just use the tools at their disposal and hire people who have innate passion for the organisation’s domain, but also in being the torchbearer of the organisation’s new culture. Marketing, to harness this in-house talent, surface their creations – product or content or service processes, and see how it can be scaled and communicated. This would not only connect people with a common interest  internally but also empower them, make them feel responsible and enable them to communicate this to an external crowd using their own networks.

    These are only a couple of thoughts in a couple of functions, but even getting the rest of the organisation aligned around these might be a good start. More importantly, when this happens, the organisation might be then better equipped to engage with the crowd, culturally and operationally. ‘Social’ could then aim to scale.

    until next time, multiply and rule 🙂

    For those interested in the subject

    Gautham’s post on social and scale

    Social Induction, my post last week on social software and the larger purpose.

    My last few posts on social and scale – 1, 2, 3, 4, 5

  • Speech Disorders

    Arundhati Roy’s ‘God of Small Things’ is a book I found underwhelming. It could’ve been my maturity as a reader, or the hype that surrounded the book then, but all said and done, Ms.Roy was not an author who influenced me. Unlike a certain Mr.Tharoor, an author I deeply admire, and whose books (mostly) have given a lot of perspective, even the works of fiction.

    But when he had this to say about Roy – commenting that she’d gone too far to the left and her writing about Gandhians with guns, I wasn’t sure whether I could agree, and I asked on Twitter (not to him) whether his stance is necessitated by his political affiliations. A feeling that was mirrored when I read this post by Anil Thakraney. To give you a background on Anil, I think his insightful (inciteful isn’t a word, or it would’ve fitted well too) articles and interviews are amazing, and his posts often find resonance with me, because the issues he talks about and the way he talks about them gives  abundant perspective. I don’t think Anil is compelled by any external force, a possibility that can’t be ruled out in the case of Tharoor. And so I wondered, why I wasn’t in agreement.

    Could I’ve been possibly influenced by her articles on tribals that were written a year back – Outlook (which caused the first wave of outrage) and Washington Post (about the outrage) or even this excellent post titled “The Economics, Politics and Ethics of non violence” or just the history. It was human, and I could identify with the view on  the human sacrifices that are made for the sake of progress. A purely bystander perspective.

    Or did it only play a marginal role when I considered Roy’s latest remarks on Kashmir? How can you be objective when on one side, she writes a moving article on why young boys are pelting stones and on the other side, you have almost an entire nation outraged? It doesn’t help that its fashionable to hate Roy, and even more fashionable to support her.

    So in the end, I’d go beyond the freedom of speech debates and the notional boundaries. I only say notional because, if we look at a larger timeframe, the transience of these boundaries will be more evident. Empires of the past, in their time, would have thought that their boundaries were unassailable, even by time. But they are history. One of the ideas that have remained unchallenged for long is that of the nation state, maybe its time that came up for an overhaul.

    A mass of humanity that make up a nation state makes laws that are agreeable to the majority. That’s the way civil societies have been built. The fun part is that, in most cases, the majority are mere bystanders with a notional stake. So at some point, the minority is pushed to such an edge that they’re forced to retaliate. What is only an inconvenience to the majority is a matter of survival and basic rights for the minority.

    And three people do it, three, can you imagine, three people walking in singin a bar of Alice’s Restaurant and walking out. They may think it’s an organization. And can you, can you imagine fifty people a day,I said fifty people a day walking in singin a bar of Alice’s Restaurant and walking out. And friends they may thinks it’s a movement.

    (Alice’s restaurant by Arlo Guthrie)

    Meanwhile, for some, these boundaries might be sacrosanct, some might believe that Roy is doing it just for the popularity. But, even from the armchair, the hurt sentiments of the first and the (alleged wrong) intention of the second pale when compared to the human condition.

    until next time, longish posts are charged with sedation? 😉

    PS: Found later that Shoma Choudhury has articulated this well

    httpv://www.youtube.com/watch?v=nuXFIfb7cnY

  • iReboot

    [scribd id=51587951 key=key-3a1zwevategio5jwasj mode=list]

  • Truffles Ice & Spice – Koramangala

    D was inclined to have a steak, I wasn’t quite sure if I wanted pasta, chocolate is always interesting for both, I didn’t want to ride far, and we didn’t want to pay more on account of a fine dining tag. Usually, Boca Grande is where all these coincide, but we’d been there only a few weeks back, and that’s when we figured there’s an Ice & Spice in Koramangala!

    Its unfortunately not the easiest place to find. If you know Taste of Rampur, go down that road further, and you’ll find Ice & Spice on the right. This is the road that joins 1st A Cross Road (which has everything from Ping to Golmaal Paratha to Tunday Kababi, Empire, Sufi etc) and the service road diagonally opposite Forum (by the side of Monday to Sunday after Raheja Arcade). If you’re on 1st A Cross, take the left at Desmonds. (the one after Jyoti Nivas) Hope that makes it easier. Parking shouldn’t be too difficult, especially for 2 wheelers. Besides there’s a huge parking lot just nearby.

    Its an absolute hangout ambiance and the sight of chocolate (lots of it) is welcoming! The stone seats are quite okay once you get used to them. Of course, for the kids who regularly frequent this place, it wouldn’t be a discomfort at all! Yesterday they were playing Xmas carols. 🙂

    On to the menu. In addition to the regular menu, (below, click to enlarge) they also have an additional menu now. That one has a couple of soups, salads and starters and more than a dozen main course dishes including more pasta, steaks and even some Oriental dishes.

    Just as I’d feared, all previous half decisions went for a toss and we set about ordering random things. A soup to start with – Asparagus & Cheese soup, from the additional menu. D ordered a Chicken Merango, I asked for an oriental item from the additional menu – Chicken Tom Kha Pha (sic). Greedy that we were, we also ordered coffee so that we wouldn’t convince ourselves to drop it later. D ordered a Hazelnut Coffee and I asked for a Turkish coffee (with English Toffee and whipped cream). That last addition did backfire as they brought the coffee first! Partly our fault, we should have ordered it only after the meal. To get over the ‘gloom’, we asked for a ‘Tons of Fun Burger’.

    The coffee looked on as we started with the soup, which turned out to be delicious. I didn’t even miss the chicken, (I prefer all soups with chicken, unless there’s chocolate in it) since those little cheese dollops  more than made up for it. This one is highly recommended. The ‘tons of fun’ burger came next. We had asked for the chicken patty option, and it also had chicken salami and egg. Yes, there were vegetables taking up precious real estate too. Sigh. This was really good too, though slightly pricey for its size (I’ve been spoiled by the Peppa Zzing guys)

    I’m only familiar with the white Tom Kha soup, so we sized each other up before getting fully acquainted. In addition to the red chillies base, it also had green chillies. The coconut milk flavour was almost lost amidst all this. It tended towards salty and was quite spicy, but the basil rice helped balance it. Loved the shiitake mushrooms. So, worth a shot if you’re in the mood for this kind of food. D always gets lucky with her selections and the Merango was no exception. Velvety smooth, and excellent herb rice too.

    The coffee was reasonably good, but the flipside was that there was absolutely no space for dessert. But we are not to be outdone! The Oreo cheesecake and the Ferrero Rocher cake wait in the fridge for the rendezvous tonight!

    ALL of that cost us Rs.825. This now becomes our go-t0 place in Koramangala when we don’t want to spend time on deciding where to go, but need to be assured of good food and lots of chocolate. Except for the minor coffee fiasco, the service is prompt and helpful.

    Truffles Ice & Spice, #28, 4th B Cross, 5th Block, Koramangala Ph: 41466565, 41536565

    Menu at Zomato

  • Social Induction

    ‘Disparate’ perhaps wouldn’t describe it best, but definitely 3 different posts in terms of scope and point of focus, but which I thought were in their own way, circling one of this blog’s favourite topics – how organisations can fundamentally become more social – not just from a usage of tools across its ‘silos’ but more from an ‘adding meaning to the individual and society’ perspective.

    Stowe Boyd’s post titled ‘Are you ready for social software‘ not only gave me perspectives on the subject of the post, and title – social software, but also gave me a way to connect these three posts. He starts of with challenging the belief that Sherlock Holmes used deduction to solve the mysteries.

    It turns out he (or better, Arthur Conan Doyle) was using induction, which is, according to Webster’s, “the act or process of reasoning from a part to a whole, from particulars to generals, or from the individual to the universal.” In working from a paltry collection of clues to a full understanding of the actions and motives of the butler and his victim, Holmes/Doyle was, basically, developing a picture of the universe surrounding the crime from a few hints.

    He goes on to distinguish social software from software built for several purposes taken to mean ‘social’.

    Social software is based on supporting the desire of individuals to affiliate, their desire to be pulled into groups to achieve their personal goals. Contrast that with the groupware approach to things where people are placed into groups defined organizationally or functionally…..Traditional groupware puts the group, the organization or the project first, and individuals second….. Social software reflects the “juice” that arises from people’s personal interactions. It’s not about control, it’s about co-evolution: people in personal contact, interacting towards their own ends, influencing each other.

    Its a fascinating read and he quotes Kenneth Boulding, the economist, humanist and social scientist,“We make our tools, and then they shape us.” I thought that was an amazing way to look at it, and if you think for a moment on how tools have changed the way you behave, interact, consume, I’m sure you’ll appreciate it too.

    Amazingly, even without getting into software or technology, I saw an application of this thought process in Tom Fishburne’s Wiki Wall, a symbol of organisational creativity that could prove more useful than the traditional ‘brainstorm’. The wiki wall (a real whiteboard/surface)  allows ideas to be shared, collaborated on, and evolve over a period of time beyond the silos that the organisation might have. Shared belief systems and thoughts around which people could group together.

    Which then brings us to the ‘larger purpose’ that an organisation exists for. This purpose is something that has popped up here many times in the recent past, the last being ‘A Social Culture‘. I found it expressed extremely well in Umair Haque’s post on the way ‘social’ needs to evolve.

    Social is significance. The real promise of social tools is societal, not just relational; is significance, not just attention. You’ve got to get the first right before you tackle the second — and that means not just investing in “gamification,” a Twitter account, or a Facebook group. It means thinking more carefully how to utilize those tools to get a tiny bit (or a heckuva lot) more significant, and starting to mean something in enduring terms.

    For now, most organisations are looking at social tools (including software) to meet their business ends, and not looking to make the business’ ‘reason for existence’ itself something people – both employees and consumers- would associate with. Hopefully, by the time they deduct the importance of this, it won’t be too late.

    until next time, elementary? 🙂