Month: August 2010

  • Plan B

    Actually it was quite a Plan A, since we’ve been hearing good things about this place for a couple of weeks now. (She insists I heard it from her first) And when pork and beef are involved, we usually have less of planning and more of execution.

    Plan B is on the ground floor of the same building as Hae Kum Gang, on Castle Street. Here’s a map to help you get there. As always, remember that Castle Street is a one way, and you cannot enter it from the Brigade Road side. Parking is relatively a simple task.

    Plan B has quite an attitude, and you can sense it as soon as you enter.  A lot of it is to do with the decor and those cool posters, and some of it is reflected in the nomenclature in the menu too. I was impressed enough to click a few snaps. (click to enlarge)

    I thought the branding behind the bar was done on a manhole cover, but I can’t be sure. The snap, unfortunately, didn’t turn out good. The place has a buzz about it, and its got less to do with Knopfler, REM or Axl Rose and more to do with the bright ambiance, and the people.

    This is the menu that ensured we got there. We were in a bit of dilemma on whether to start with pork or beef, but since pigging was the theme of the visit, Chilli Fried Pork it was. The soy sauce didn’t make its presence felt much, that was a good thing because the chillies could dominate. Excellent dish, I only wished it had been brought sizzling hot, we got it almost lukewarm.

    Meanwhile, we’d also (uncharacteristically) ordered a couple of interesting drinks. D ordered a Ruddy Mary (l) and I asked for a Diesel. (r) The Ruddy Mary has tomato juice mixed with beer with a dash of lime. Diesel is a mix of lager and cola. Interesting mixes, but in both cases, we felt the beer flavor proved to be too dominant. The drinks might have had more of a distinct character if the other flavours played a stronger role. But a good experiment, nevertheless.

    In the main course, beef and pork shared points, and chicken, perhaps for the first time in this blog’s history, was completely ignored. D ordered a Grilled Pepper Beef Steak, which she was quite happy with. The rice seemed buttered and different from the regular kind, and went very well with the steak. The sauce had permeated the meat, and though it acted tough with the knife, chewing wasn’t a problem. Even though it was well done, I think a steak knife was warranted. Also, the pepper sauce was a little too subtle. But despite that, the dish is worth a shot.

    I asked for a ‘Pigs in a Thermal Blanket’, a cryptic crossword kind of name for cured, spicy pork in a burger bun. Spicy it was, and the mayonnaise provided with it complemented it brilliantly. Those with a thing for greasy food will love this one. I did. In both dishes, the fried potato was a stand out item. Thanks to all of the above, we were quite stuffed, and asked for the bill, declining dessert.

    And then that Chocolate Mousse neon repeatedly winked at me. D promised to share, and we ended up ordering one. It was quite decent, nothing spectacular, but that’s more because of my preference for really strong chocolate than anything else.

    The service is prompt and generally excellent, and the owner does the rounds, adding to the casual and pleasant ambiance. Unfortunately, when he got to our table to chat, the pig and its greasiness prevented me from even offering a handshake.

    The meal cost us just less than Rs.1050, including a 5% service charge. I’d highly recommend a visit – for some awesome pork and beef, some neat experiments with beer, and a wonderful ambiance.

    Plan B, #20, Castle Street, Ashok Nagar. Ph: 9739902745

    Menu and photos at Plan B

  • Jump with a crowd

    ‘Jumping the shark’ is a phrase that has been jumping on to my face regularly, but something that got lost in the rigours of speed reading and processing. Thanks to Tom Fishburne’s excellent post on the subject in the context of brands, products and organisations, I got to think about it a little more. The quick definition would be (from the post), “the moment of downturn for a previously successful enterprise.” The problem with it? “The risk of jumping the shark isn’t getting eaten by the shark. It’s leaving your loyalists behind.”

    I thought about it a bit, not in the context of brands or businesses, but more in terms of brand communication as a field, advertising specifically, and brands’ usage of the social web. Consumption patterns, media platforms available etc had pretty much created templates for creative agencies over a period of time. But the arrival of the web, social platforms and the democratization of media have managed to disrupt the ways of the one-way communication age. This post is a good one to read in that context, and talks about the change digital has made to campaigns, and the ‘role of the consumer’. But desperation, hype and the eagerness to get on board makes everyone concerned ‘jump the shark’. And unfortunately, the way I’ve seen many agencies and clients execute it (purely as a consumer), I’m quite inclined to agree with the author of this hilarious letter. (via PSFK)

    Clipboard01

    (click to enlarge)

    The job of the brand manager/creative agency is obviously a more difficult one now, and is made even more so thanks to the approach – of tool strategy. Like this (old but) excellent post states, ‘the technology that underpins social media is changing fast’, but its ephemerality ‘is a feature, not a bug’. It made me wonder whether brand communication/advertising, as a process (the way we see it now) had ‘jumped the shark’, mostly because the thinking process still sees  social platforms in the same light as traditional media and has not changed to be in tune with the former’s dynamics. In other words mistaking social media marketing for social media.

    Maybe they have to dig deeper, figure out the value that people are willing to pay for, and then find their ‘purpose idea + social object‘, and consistently. But that would mean a sea change in the way brands and creative agencies operate. Is adaption possible, or is complete disruption inevitable?

    I juxtaposed this thought with something that Seth Godin wrote recently, about the ‘red zone‘ – the joyless part of the learning curve. His graph also has a green dot, which represents ‘someone on the other side.. rooting us on, or telling us stories of how great it is on the other side’. Perhaps if brands can find from the existing consumer crowd a few who believe enough to play the ‘green dots’, they can adopt a more holistic approach to social platforms and carry the loyalists without it seeming like ‘jumping the shark’?

    until next time, safe jumping.

  • Collective bargain

    “The way they speak about dinosaurs now, a few years later, that’s how they will talk about the mill workers”, says a character in City of Gold, a Hindi film by Mahesh Manjrekar, adapted from a play by Jayant Pawar. Its based on the Great Bombay Textile Strike. A decent movie, with some great performances and with its share of stark realty, though parts of the second half had a Bollywood melodrama hangover. I guess the response at the multiplexes (many of which are ironically what the mills gave way to) wasn’t really great either. But it was a story that had to be told.

    The subject has interested me earlier too. To be precise, in 2005, my last official trip to Mumbai. The office was at Peninsula Center, and when I looked out through the windows, I could see a few chimneys. I wondered enough to come back and read up a bit. I was curious because amidst the RGV underworld flicks and the contemporary images I had of Mumbai, this seemed to be a part of history that had never figured in conversations. A legacy that seemed to be buried in the collective consciousness.

    A single movie might not really be enough to cover the individual lives that were affected, though it does try to portray a microcosm. But as the line in Frost/Nixon goes “You know the first and greatest sin of the deception of television is that it simplifies; it diminishes great, complex ideas, stretches of time; whole careers become reduced to a single snapshot.”

    Though it is said in a different setting, and context, the connect I sensed was legacy. How a person is perceived by a later generation. Artists have their paintings, actors/directors/crew have their movies, politicians, sportsmen/women have their auto/biography/memoirs, authors have their books, musicians have their music, they have a better chance at being remembered by a larger number of people, long after they’re gone, a better chance than us, the commons. A  collective’s legacy would be the place and time they lived in  – the larger picture, their collective actions, the people who became popular, the events that shaped the future. What happens if a collective chooses not to remember, or chooses to remember only parts? Who does it matter to then?

    until next time, decadent chronicles

  • Oh, numb!

    While I was handling the high frequency burping that signifies the completion of the meal above, my phone rang. It was an ex-colleague, but more importantly, dear friend and a fellow mallu. I picked it up, expecting a loud ‘Happy Onam’ from the other end. She was working, and wanted a person’s number. I wished her a happy onam, and without missing a breath, got a “Oh, I forgot” response.

    That perhaps typifies this generation of living-outside-Kerala Malayalis. That’s a generalisation, of course, and a huge one at that, because thankfully, I know many of my fellow Keralites who religiously go home every Onam, come what may, and have a blast. But as every Onam passes, I can feel it slipping away.

    Ten days of holidays – a cousin reunion, the hustle and bustle of a sadya preparation, to a day taken off from college to visit a relative’s house for the sadya, to figuring out which new movies are being shown on the telly for Onam and scanning the papers for a restaurant that serves a good sadya, obviously it wasn’t just me who grew up.

    I suspect that it might not get any better, and as a statement in Malayala Manorama went,  I might even get used ‘eating a sadya in the mind’. This generation still has its (mostly office) pookkalams and the sadya. For those that come later, the sadya will perhaps just be a meal by itself.

    until then, happy onam 🙂

    PS: The legend, the Ram Gopal Varma version, and the tag.

  • Rendezvous

    A rendezvous that took quite some time, though its just a few minutes away from home. Rendezvous Euro Restaurant is on 80ft Road, right before Barista. Here’s a map. Since there are enough side lanes around, parking is not likely to be a big problem.

    Its more a friendly neighbourhood place than anything you’d come halfway across town for. But that also means that whenever I’ve passed by, I’ve seen it completely packed. We reached there a bit early, a little before 7.45. That, and the rains meant that we were among the first to arrive. But by 8.30 it was getting filled fast.

    Rendezvous has a warm dimly lit ambiance, with some good retro music in the background. Nothing elaborate in terms of decor and furniture, but neat and a great place to sip a beer and watch Koramangala life passing by. The menu is mostly Continental, with some Chinese options too. You can take a look here.

    The rain meant that we had to start with a soup. D and I shared a Mexican soup pot and my sis asked for a Cream of Chicken. Our soup, though described as a broth, was quite thick and creamy , and had salami, chicken and boiled vegetable with some cheese, that added a little zing to it.

    We skipped the starters and the Chinese options and got busy trying to choose from a range of steaks, pastas and burgers. I asked for a Chicken Crepes, D ordered a Peppered Chicken Pasta and my sis ordered a ‘Gold and Red’ burger. The Crepes were conspicuous by their absence, but the tangy mushroom sauce, and the spicy mashed potato ensured that I wasn’t left too disappointed.

    The missing component continued in D’s Peppered pasta, so D did a DIY with the pepper on the table, but apparently it still remained bland.So this turned out to be a disappointing choice.

    My sis’ Gold and Red burger turned out to be a mixed bag. The Gold half, which had cheese and salami was apparently good, but the Red half, with a cold chicken salad was given a cold shoulder. She also felt that the salad may have been her age. I was the only one not complaining much. No comments on the lines of ‘you eat anything’ will be tolerated. Hmmph. I was too stuffed for dessert, though there was even a marble cake, and the others weren’t too sure what would land up on the table.

    All of the above cost us just over Rs.700. The service was quite prompt. I think it serves as a good hangout joint, so this goes into a no gain, no pain category.

    Rendezvous, 15/1, 80 ft Road, Koramangala 4th Block Ph: 25631177

    Menu at Zomato