There was an article recently at PSFK, which, in addition to the impending data explosion, also talks of the need for brands to invest in technology to mine, analyse and identify changing consumer needs and opportunities. Though probably, at a later stage, the automatic ‘sensors’ mentioned in the article would beat the self-expression media services […]
Facebook’s policy changes a while back meant that suddenly, the average user (as opposed to the technophile and conspiracy theorist) is raising an eyebrow, or both, depending on knowledge levels, at what it means to his privacy. This is not an indication of whether someone is below or above average, let’s not go there. Meanwhile, […]
And just as the summer ended its job for the year in Bangalore, and the monsoons set in, Koramangala found another way to sizzle. Kobe Sizzlers, which already has an outlet in Garuda Mall, has now opened shop in Koramangala. Its the building almost immediately after Java City. (map) Parking isn’t much of a problem. […]
The control a brand has, or rather the lack of it, was evident in two examples I saw recently. Both became viral, one at a very small level, and the other, a huge global one. You must’ve guessed the second one easily enough. Meanwhile, the first was ‘Bros Icing Bros‘ and linked to the Smirnoff […]
L. I have loved Bollywood for a long long time. Though I’m more a fan of the ‘unBollywood ‘ movies (best represented by our poster child Abhay Deol) these days, the first love retains its charm. I have written about this before, and am especially happy when I find others who share this interest – […]