Year: 2009

  • Even distribution

    The per second and per character billing wars happening in the Indian mobile space now, made me consider whether its beyond a price thing – a need for consumers to slice and splice until they get exactly what they need. I see a parallel in the flow of content too, something I discussed earlier.

    Which explains why I tweeted that I was still watching with great interest, the results of Murdoch’s arachnophobia, though it will take months. (despite having some fun with irobot.txt, and Walled Street Journal 😉 ) Now that’s a subject on which everyone’s had an opinion, so I’ll refrain. (though I’ll share the interesting Bing Theory) The other part of his announcement, where he wants to be paid for content, will obviously depend on the quality of content he can give, and whether it can be found elsewhere for free.

    Meanwhile, as a believer of the link economy, I should’ve logically said that News Corpse was the future, but I refrained. The reason was that for me, the complete mechanics of content distribution is still in an evolution stage. I wrote about brand content distribution last week, and I’m exploring similar thoughts on information in general, especially when i see studies on sharing trends like these (via Social Media Explorer), which I still think is a good indicator despite the inherent skews in sample/methodology it might have. The specific part that interested me being the low shares of Google channels and Twitter, and the larger understanding (reminder) that the web is much bigger than the social media savvy crowd. While Google News has become a great aggregator, there might be other distribution mechanisms that can be developed, keeping a paid model in mind.

    Media has long served as a distribution platform for brand communication, so its obvious that any effect on media would also force brands to think differently from what they’ve done so far. It means seeking and understanding various smaller ecosystems that are bound to develop, where media itself would be different from what we see now. In essence, brands would have to slice and splice their content to reach various audiences. Again, one can’t completely rule out the possibilities for Murdoch with niche specific audiences.

    Meanwhile, I had a good debate recently with Surekha on social media’s usage by brands- product/brand centric vs communication centric approaches. This great post (via Surekha) sums it up quite well. My contention was that ‘buzz’ (for lack of a better term) could be generated without a communication centric agenda, if brands/products were serious about social media and approached it from a business design perspective. Communication centric approaches would tend to see networks as broadcast platforms and the focus would be on ideas and execution, which may quite often be platform centric, with less thought on how sustainable it is in the long run,  especially if all parts of the organisation are not aligned to a different way of working that’s required. Also, in addition to the spurious ROI methods which are evolving, my issue with communication – centric approach is best described by Godin in Hammer Time (every function (PR/Advertising all bring their own hammers to nail social media) and Rex in “If Advertising is your middle name, your surveys will always suggest the solution is….

    (Update: Thanks Dina, for sharing this)

    Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)

    View more documents from David Gillespie.

    It led me to wonder if brands’ usage of  FB, Twitter etc as broadcast platforms, also contributes to the way these platforms are evolving – from the concept of digital sub-prime crisis that Umair Haque has written about recently to the kind of hiring that brands do. (In this context, the Ad Contrarian’s 3 Distinctions post is also worth reading) Taking it further, is that why (simplistically put) instead of collaboration and easy interoperability, there is the scenario that Tom Reilly very interestingly describes in ‘The War for the Web‘ – war between natural monopolies  (search, social networking, classifieds etc) for adjacent areas.

    I’m hoping that like with all things web 2.0, the community will turn both the fights in a direction that is beneficial to itself, and we won’t be left replacing one system with another that develops with the same principles.

    until next time, choosing sides 🙂

  • Fantasia

    And while I did not have any imaginary friends, at least not any I can remember, the other day, when I was discussing Calvin and my penchant for quoting from the series, with a friend, who is an even better fan, since she can quote exact lines, while I sometimes tend to paraphrase, I suddenly seemed to be overwhelmed by a few memories from my childhood. Its like they were always there – the memories, and were just waiting for a context – in this case, Calvin’s super identities, to take me back to a fantasy world, utterly devoid of logic, but probably more fun than anything that followed.

    Now we’re back to the beginning
    It’s just a feeling and no one knows yet

    You might remember the Rambo fixation that I’d written about sometime back, the ‘superheroes’ who’re about to be revealed existed around the same time. The Rambo gear wasted away in batches, and so spawned a couple of mutant characters, which were war heroes too, but equipped with a different set of weapons. There was this Leo Mattel gun, that produced a roaring noise, until certain experiments with new, freely available ammunition (sand) silenced it forever. The second generation weaponry consisted of water guns which turned out to be very trigger happy by themselves.It didn’t help that they were usually loaded and since they used the loops of trousers as holsters, they tended to throw aspersions on the hero’s character – that he was still wetting his pants at that age!!

    I know some of you would remember the animated Spiderman series that was sponsored by Rasna. At one point, Rasna gave away free spiderman masks and my tale is eerily similar to Calvin gulping down chocolate frosted sugar bombs to get the beanie. Only in my case, it was kept safely until I finished that Rasna box. Since my love for superheroes wasn’t shared by the rest of the family, i couldn’t coax them into buying me the entire costume, which I remember seeing on a mannequin in Parthas, cochin. 🙂 So I made by own er, costume. There had to be a spider logo on the chest, but since I couldn’t get myself or anyone else to kill a spider, I used a small rubber octopus from an earlier era, tied to the chest with a string. Since I found my costume woefully inadequate, I made myself wrist and ankle guards with bajaj bulb covers, and completed the ensemble with my mom’s stitching thread, bunches of which disappeared regularly and reappeared on window sills, like those ‘mannat’ threads in temple trees. A super hero never cries, even if he gets thrashed. Since the real world identity was that of a photographer, this one was the only superhero to be snapped. No, its not going to be shared :p

    But just because they can’t feel it too
    Doesn’t mean that you have to forget

    He Man was the next to be created, I wonder if any of you remember the tiny comics that used to come in batches of four. Anyway, this costume was made with the liberal use of notebook paper and tape, with Dad’s permanent markers used to make the bold cross at the centre of the chest guard and a carved coconut branch for the sword. The neighbourhood cat was usually scared out its peaceful afternoon snooze by a branch wielding kid, poking at it with the branch/sword and willing it to become Battle Cat. It was soon discovered that attacks against He Man were considerably lesser if old newspapers were used instead of new notebook pages. The Masters in He Man’s universe tended to be evil and soon, even the newspaper supply stopped.

    ‘Film Man’ had to be the only original one in the series. One fine day, the drawer containing old film reels was discovered. It was also discovered that they tended to loop back when thrown onto say a window rod. They also made excellent wrist gear and even a goggle, though it did mean the superhero had to have a permanently upraised chin in order to be able to view his surroundings. Unlike films in general, this one didn’t have a happy ending, since many of those reels were important!!

    I’m sure may of you would have stories like these. Those were times of innocence, when super heroes seemed real, and life was an adventure waiting to happen. In spite of the thrashings that the super hero got, he was also comfortable in the knowledge that his parents were real super heroes who could solve every one of his problems, however large they seemed to him. And then he grew up…. reality happened, and suddenly, all he seemed to have were memories…

    Let your memories grow stronger and stronger
    ‘Til they’re before your eyes
    You’ll come back
    When they call you
    No need to say goodbye

    until next time, origins and sequels 🙂

    The song is one of my favourites. The Call,  by Regina Spektor from the soundtrack of “The Chronicles of Narnia: Prince Caspian”

  • Tin Fish

    Sudeep Chakravarti

    Set in the 1970s in a boarding school in Rajasthan, ‘Tin Fish’ is the story of four friends and their ‘wonder years’. ‘Tin Fish’, named after the canned fish that was a regular in the narrator’s tuck box, and which brought with the comfort and familiarity of home and family.
    Narrated by Brandy, short for Barun Ray, this is the story of his days at Mayo, spent with his best friends – Fish, Porridge and PT Shoe, each of whom bring to Mayo, their own baggage, even before they can understand the word.
    The book seems (at least) partially autobiographical as the author is able to easily get into the mind of a child and then his transition into teenage – the whirlwind of emotions, the discoveries, the first crush, the pain of loss and most importantly the understanding that nothing lasts forever.
    Each character is well etched, with its own own idiosyncrasies, and relationship with other characters. From the obsession with ‘gora chicks’ and Zeenie Baby to Mick Jagger and the plans to form the ‘Get Lost on the Ganga and All That’ band, the book is about coming to terms – not just with a world outside the confines of the fishbowl that is the ‘Mayo world’ – the outside world with Emergency, a urine drinking prime minister etc but also their own world – one which shows them that joy, sadness, love, hatred, despair, anger, pity etc all go hand in hand. Witty, wistful and poignant, its a book about the loss of innocence.
    And then there’s the slang, that would go something like “its a cool breeze book, read it ya”. 🙂

  • Andamanned – Part 4 – Prison Diary

    Part 1, 2, 3

    We wanted to try out a specific restaurant for dinner, but apparently the driver stayed far away and I could sense he wasn’t too happy about having to wait. Anyway, we had more than an hour to kill before dinner, and the driver was at his wit’s end as we knocked down his suggestions one by one. No, we didn’t want to see the light and sound show at the Cellular jail. We actually ended up at Mahatma Gandhi park, for children, and laughed at ourselves and the Patton Tank we found, over a good walk. We then asked the driver to drop us at Marine Park, and go home. He asked us about our dinner plans at that particular restaurant, and we said we’d dropped that.

    patton

    The Marine park has a wonderful promenade, and allows long walks on pathways that extend into the water. It reminded me of Marine Drive in Cochin. I am fascinated by night lights, especially by the sea shore. Not the dazzling kind, but the ones that make themselves a background, as though each light tells a story. And it was here that Port Blair would offer me the second glimpse of itself (after Corbyn) that I would take away with me. I saw old couples taking their evening walk, younger couples putting the cozy nooks offered to good use, tourists taking pedaled boat rides in the water complex, young executives catching up in small groups, after a long day at work. Like locals everywhere, I wondered if they could ever look at their town the way I looked at it – in a tourist kind of way, though I have read that the economy is supported a lot by tourism. But Port Blair, except for the airport, and the ferry, didn’t seem to go overboard on it. Its a little town, like any other Indian town, made special because of its history, and its unique place away from the mainland. Not a choice it made.

    We dined at ‘The New Lighthouse’. This one also offered a spectacular view. The fish this time was awesome, though the rest of the dinner was unremarkable. On the way back, I clicked some things that continue to puzzle me

    p1

    p2

    p3

    An uneventful, yet peaceful last night on Andaman.

    The next morning, we finally went to Mandalay, the place I’d wanted to dine at. It was only 2 km from our hotel, but it was difficult to get transportation back from there, and that meant the driver had to wait, something which put him off the previous night, but which he was okay with in the morning. Hearty breakfast, including a mushroom omelet made by someone who knows how to do it, and the splendid view the web had promised me. Slightly expensive, but worth a visit. By a sub conscious association, I kept humming the very catchy ‘The Road to Mandalay’.

    mand

    We quickly proceeded to the Cellular Jail. It opens at 9 and there weren’t many visitors when we reached – 10.00. We took the services of a guide, who did a good job of taking us around the place and explaining things we might have missed otherwise. The art gallery was a good starter, but I was thrilled with the Netaji photo gallery. I went into a click frenzy, and it continued until we left the place. The effects of the cellular jail, in addition to the history lessons, are the automatic sighs and the lumps in the throat as you see the cells, the gallows, the central tower. One can only imagine – from the pictures and other exhibits, the travails of the prisoners. All for the freedom we take for granted now. But still, my heartfelt gratitude. You didn’t have to, and yet you chose to. Thank you.

    cell1

    cell2

    cell3

    cell4

    httpv://www.youtube.com/watch?v=UftSlljuLu8

    The guide told us that at the counter, we hadn’t been given a ticket in spite of asking, which meant that the official could pocket the money. We picked up the luggage from the hotel and quickly left for the airport, only to be told that the flight was delayed by half an hour. The airport was chaotic, with people representing quite a few communities. Bengalis, Punjabis, Tamilians, Gujaratis, Mallus like us. I wondered if it was always like this. Perhaps the limited means of transportation to the islands meant that everyone would have to use the airport, and on days like this, it would be a mini Cellular Jail, for an hour or so, which left everyone free to swear loudly in respective languages at the flight’s delay, to make separate queues in which one was first, to shove each other off queues that were finally formed, to litter the airport and make it a gigantic trash bin. To revel in hard earned freedom.

    As I look back, I have much to remember – the lazing around on Vinnie’s beach, the snorkeling trip, the beautiful uninhabited Wilson Island, the aimless walking around in Port Blair, Corbyn’s Cove, and all those thoughts about progress and where the collective will of its humankind would take these islands.

    until next time, endaman 🙂

    PS: The last vacation, when I described Leh, several people mailed me for an itinerary. I am writing a short recommended one below, in case you’re interested.

    Day 0: Reach Chennai from wherever you are (or Calcutta, though check when the flights are)

    Day 1: Catch the 10:15 KF flight to Port Blair. You’ll land at about 12.30. KF feeds you, but if you feel hungry, you have time for a quick snack before the ferry at 2.00. The tickets are difficult to get the same day (until they have the promised online system) so you should organise it before. In spite of the small goof up, I’d highly recommend Vinnie’s for stay at Havelock and their Meet and Greet service.

    Day 2: Snorkel at Elephant’s beach, Dive (rates at Vinnie‘s site) and off to Radhanagar in the afternoon. Go right till the end to the small lagoon for a good sunset view. Visit Red Snapper, its quite close by. Roads could be dark, get a torch.

    Day 3: Wilson Island definitely. Off to Port Blair in the afternoon, preferably by the 12.30 ferry. That’ll give you enough time to catch the Cellular Jail the same evening. (entry allowed till 4 pm) City King Palace is quite a decent place. Fish Dinner at Lighthouse/ Mandalay.

    Day 4: Ross Island, and leave by the 12.50 flight.

    Resources: Vinnie’s (including Diving rates),  Wiki including Citi King Palace, Havelock Wiki

    PPS:  D has named her Orkut album “Between the devil and the deep blue sea’.

  • Twitter lists, Social Search and brand content distribution

    So its been quite a while since Twitter lists launched, and the ego seems to have stopped trending now. The open API means that we can hopefully see a some interesting apps/services (eg.directories like Listorious or alert systems like Listiti) soon. In fact, Twitter has already made an interesting widget, which you can see in action on the left side, at the bottom. Its a list of people who create/share content/have an interest in the Indian web space.

    Meanwhile, though Twitter lists will add a new dimension to search – people, content etc, like I mentioned in the last post, and create perceptions about people (basis lists they appear in), there are already directions which make me feel ambivalent (country lists, and I agree largely with this take). Even as they try to balance utility with threats like spam, I wonder what features Twitter will add to lists – feeds of lists, search (and advanced) within list tweets or add this option in existing search, one click DM to all members of a list (at least by the creator for starters),  or at least a way to send a tweet to only a list (so that I can be more pertinent to specific kinds of users – eg. there are those who hate my godawful puns, but like the links I share 😀 )

    (Let me know if these exist in some form – even on apps, and add on the features you can think of)

    Another line of thought occurred to me while on Twitter lists – brand communication. It started off by me wondering whether we’d now see brands occupying Twitter backgrounds of relevant lists (considering the web interface is still the most used source of tweeting) say, Star World on a a Heroes/Lost fans list, Kingfisher on a beer fans list. (all of you brands pay Twitter and the list creators, please) Taking that further, would we have brands create lists? Hopefully, not just something as vanilla as their fans, but say, a relevant common interest topic. 🙂

    This led to a larger picture of how brand communication’s distribution would evolve. This also fit into last week’s post – aggregation of content and serendipity. How would brand communication fit into the varied methods of content consumption, aggregation and discovery?

    Even as new distribution and consumption patterns develop rapidly, the identity of the traditional distribution means i.e. mass content creator-aggregators (newspapers, TV. and even web entities) as just a platform for vanilla advertising (and that includes ‘innovations’ like force-fitted editorial) has been changing for a while now. For example, Yahoo, even as it takes steps in creating and curating content, is also making deals “to help marketers creatively incorporate their brands into original online programming. The programs will appear exclusively throughout Yahoo!’s network of leading media properties including News, Sports, Finance and Entertainment.” ESPN Sports Center worked with Toshiba to create advertising that illustrates specifically how ESPN fans could use Toshiba TV sets and laptops. But all that’s still only creating more context. Seemingly seamless content and advertising, tricky territory, that.

    To compare it with say, Twitter lists, the latter already have the context and the audience in one place, and these are created by the audience themselves. Isn’t that at least a step ahead. Meanwhile, there’s another way of looking at it – the Google way, using Social Search, and that includes not just Google’s own services like Reader, Profiles (and that means all your other service details you shared there and your respective networks), Mail contacts, but also Twitter. That means, when a person is searching for information, Google can now give him socially layered real time results, quite a good start to a man+spider filtered way of search. I have to wonder (again) how long the SEO way of making sure the brand website appears on top will work.

    All of the above – traditional content platforms, social platforms, search are different kinds of people and content aggregators, and options for brands to create/share content (self created or UGC) in. While it might look challenging, it offers enormous possibilities of tailoring content according for the brand’s different audiences and their needs. They have varying sets of positives and negatives, several parameters will decide the medium, but as far as the message goes, interesting content is now, increasingly and thankfully mandatory. 🙂

    Brands have always been experiences. Brand communication has sought to build/reinforce/manage perceptions. In an unconnected world, the audience had to rely on the communication, and the small set of experiences that they knew of – their own, and those of their circle of friends, relatives etc. In a connected world, the audience will experience in many more ways, and the content they create will be shared and distributed in ways they deem fit, across a much larger audience. Perhaps, now, the experience is the message, and the audience is the medium.

    until next time, medium, message and mob mastery 🙂