Year: 2009

  • Sizing up

    Quite sometime back, Chris Brogan had written a small post on ‘Small is a weapon’ with its many advantages like the ability to experiment more and respond faster (than big companies).  Before going further, let me clarify that this is a broad generic view, and I’m sure there might be large companies that manage all this. But perhaps smaller companies have a better chance. The comments on the post reinforced these advantages – internally, a flat structure that makes effective decision making easier, a willingness to change, the importance given to ideas, and externally, faster turnaround for customer issues, a personal touch, and so on. These characteristics struck me as very important ones from the perspective of social media interactions.

    Is social media a better tool in the hands of small companies? In a small organisation, would the qualitative metrics of social media be appreciated much more? Would the community – external and internal be connected because of the passion they share for what they’re building together? An idea, (via dina) which binds the audience?

    As organisations become bigger, ideas become products/services and then become brands?  And as brands grow in stature, does this size dictate everything else? Is that why mass media seems appealing? Because somewhere along the line brands picked up larger audiences and found that one way communication to this audience was easier? Does the focus of the brand move on to marketing communication, monetisation of the audience etc, because the  brand cements itself in terms of its attributes and perceptions in the mind of people and all it wants to do then is reinforce?

    Can larger organisations handle the expectations of social media users – both from an internal perspective (empowerment, for example) as well as from a customer standpoint – (speed, personal touch, conversation). Do they feel limited by  the number of interactions that can be handled? Are they too used to conveying the single brand message irrespective of context, and do they find ‘scalable intimacy‘ difficult to handle? Do they then try to dictate the kind of ‘official’ use that their employees find for social media? After reading Mashable’s post on a similar topic, I had another thought – would an international brand be able to make sure the cultural differences and sensibilities across geographies are handled in the right manner always, in a medium that’s not limited by geography?

    Perhaps the solution is to move back from the narrow confines of the brand’s architecture to the original generic idea space, because there will be the old audience with new experiences who can help the brand connect with a new audience? New ideas would emerge leading to a new lifecycle?

    I guess its not quite easy to answer since the phenomenon of social media has been making its presence felt only recently, and its difficult to figure out organisations that have been using it for a long time and also scaled up at the same time. Meanwhile, McKinsey Quarterly has a great read on 6 ways to make web 2.0 work. (for companies)

    until next time, scale the walls

  • The Grass Crown

    Colleen Mc Cullough

    Quite a superb sequel to “The First Man in Rome” with an expanded set of characters and perhaps a canvass larger than its predecessor.
    Centered around the war against Italia, the growing rift between two towering personalities and former friends, and the depths to which a person’s ego can lead him, this book also sets up Julius Caesar perfectly, illustrating his character wonderfully.
    Gaius Marius, in search of his seventh consulship (which others have deemed impossible), with a fervour that finally derails his brilliant mind; Sulla, seeking his first consulship and the greatness that he believes is deservedly his, only to come up against Marius; the young Caesar, watching, learning, and becoming increasingly sure of his destiny; Rome, a state like no other, becoming the playground of men whose fanatical belief in themselves have caused them to make a mockery of the society they lived in. Power, by whatever means necessary.
    And now, to get myself a copy of “Fortune’s Favourites”

  • In tolerance

    In the large world there are those who can’t tolerate people playing cricket in their country, who can’t tolerate others celebrating Valentine’s Day, who can’t tolerate women going to pubs, who can’t tolerate intolerance and will therefore send pink chaddis, who can’t tolerate losses and will therefore distribute pink slips, who can’t tolerate being called idiots and will send legal notices, and so on.

    In the smaller world, there are those who can’t tolerate getting stuck in traffic, who can’t tolerate waiting in the queue in a multiplex ticket counter, who can’t tolerate lesser intelligence in others, who can’t tolerate not getting a call back within 5 seconds of the other person missing a call, who can’t tolerate the slowness of the elevator, who can’t tolerate the tardiness of restaurant staff and so on.

    The larger world tries to hide agendas behind the intolerance, individuals are dispensable. The smaller world tries to hide intolerance behind their daily agendas, the rest of the world is dispensable. Society that is failing the individual, or individuals who’re failing society?

    until next time, just a rant.. be tolerant 🙂

  • Conversations in social media

    The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I say this, mostly considering the reach of Facebook, and the importance and influence that conversations there, are acquiring in people’s lives. The growing reach of Twitter cannot be ignored either. So it does seem a good time to reflect on creating a digital footprint, getting to know the platforms – be it Facebook (via Vijay Sankaran), Twitter, (links point to good ‘How to’ resources) or any other service, and how they could benefit the brand, looking at what has/hasn’t worked for other brands, thinking about a long term social media strategy,  and then figuring out the measurement criteria that could be adopted for the strategy that is adopted.

    Amidst all the hoopla surrounding Facebook’s new design, and Twitter’s integrated search, Paul Worthington wrote a very interesting post on Mashable reminding brands not to lose their focus. From the post

    The initial challenge is not to better understand and respond to the customer. The challenge is to start with better understanding who you are, what you truly believe in, and what you can realistically offer to your customer.

    Because if all you focus on are what customers are telling you, you risk losing sight of who you are, what you believe in and what drives you forwards.

    A purpose that is first bought into by their employees, before being presented to the consumer in a way that brings a natural self-confidence to that conversation.

    While crowdsourcing has many advantages, and now has various platforms including Facebook, Twitter and more focused services like Get Satisfaction, and consumers also benefit from having big brands on these platforms, I completely agree with the thoughts shared above. This is what I’d consider as the middle path between adhering strictly to brand manuals only and plunging into social media without a clear objective/strategy and trying to please everyone in the crowd.

    So, perhaps what brands should do first is search themselves (yes, without Google), understand what’s the real value that they offer to their consumers – potential and current, figure out whether the entire organisation is in aligned on this, then consider how new media can play a part in sharing and collaborating with the users as well as communicating to them what the brand stands for and what value it can deliver, ensure that they continue providing this value, keep listening to users to find what more they expect from the brand, figure out the feasibility of these expectations, tweak it further by bringing in the internal factors, and continue this process. For many organisations, internal democracy as well as complete internal transparency would themselves be a significant steps. But these are a must before aiming to engage with consumers, because in social media brand custodians are not the only ‘broadcast’ source, every employee is a potential source.(a wonderful presentation on the micro sociology of networks)

    In essence, its not just a brand strategy shift, its an organisational culture transformation. As a brand, and as an organisation, it is important to be clear about the levels of transparency you can work with. The challenge then becomes that of creating and maintaining a harmonized balance between user needs and brand deliverables.

    until next time, drawing the line and walking it

    PS: A great story on how two fans made Coke the second most popular fanpage on Facebook, and Coke’s reaction.

  • Shiok

    Shiok is a restaurant that serves Far-eastern cuisine. And it’s moved. No, not the cuisine, just the location. Though we’d heard about it a lot when it was on CMH Road, (online mostly, but we’ll get to that later) we never managed to visit. So, when we saw the signboard on the Inner Ring Road (before the flyover, on the right, when coming from Koramangala), we decided now was as good a time as any to try it out.

    We skipped the reservation part but were lucky enough to get a table. I liked the ambience – elegant, pleasant to the eye, and cosy. There’s also a cocktail lounge – ‘Moss’ on the first floor.

    We started with a “Minced chicken and celery soup” (kaeng jued) , a Thai soup, “a tasty yet light soup with bits of minced chicken, celery, chinese cabbage and black mushroom”. Though it was a thin soup, I quite liked its flavour.

    We skipped starters and for the main course ordered a Beef with ginger, chilli, basil and crushed peanuts, described further as ” tender beef with several assertive flavours that nevertheless blend nicely together. The peanuts provide a crunch and a mild contrast to the other seasonings”, an Indonesian green chilli chicken (ayam cabai hijau), which is “chicken cubes simmered with green chillies, lemongrass,  ginger and tomatoes” It also says that this is for real chilli lovers and may be fatal in large doses. (yes, they also mention they’re kidding, so don’t worry). To go with these two, a Chi hor fun, a Malaysian noodle dish, “browned braised chicken cooked with flat rice noodles and savoury sauce using ginger, sesame oil, soy sauce and chicken stock”. I felt the beef could’ve been a little more evenly cooked (some pieces were a bit rare) but I still liked it enough to slurp the gravy!! The crunchy peanuts did bring in a nice contrast. The chicken dish, though it displayed a few chillies, is less scarier in real life than is made out to be in the menu. I quite liked this too. In both cases, there’s not much of gravy, but since our noodles  had a bit of its own (hmm “squishier” than the Malaysian noodles I’ve had elsewhere), it worked out fine. And that’s why I was impressed with the service, because our original choice of chicken dish was vetoed by the person in  charge of our table, who suggested this one since it would go better with our noodles.

    Though i couldn’t find it in the menu, they did offer us some desserts, including a chocolate mousse, but unfortunately I was stuffed enough to pass 🙁 All of the above, including a service tax of 10%, cost us just over Rs.800.

    Shiok belongs to a MadMan (he’s one those really ancient bloggers, about 8 years, makes me feel young!!  :D) , though judging from the food, I’d wager that there is definitely a method. 🙂 You can get the exact location, have a look at the menu card, check out a few recipes and even reserve a table right here. Good food (quite a lot of choices for vegetarians and non vegetarians), nice ambience, excellent service, do give it a try.

    Shiok, #96, Amarjyothi Layout, Intermediate Ring Road. Ph: 65715555/6666. www.shiokfood.com

    Update: Closed