Year: 2009

  • Coastaal Express

    Hmm, while you could be pardoned for thinking about a special coastal train with piped music, its actually a restaurant and judging from the piped music, I don’t think a love for music had anything to do with that being the name. I’m guessing numerology.Don’t even think Ekkspress, evil soul!! :p

    So, this place is a bit away from  our regular haunts but since we had to go to that part of town for some other purpose, we thought we might as well drop in at Shivananda Circle, especially since my previous experience there was wonderfully fishy 🙂 . Here’s the map, and if that is confusing, lets make it simple. MG Road- Raj Bhavan Road-Race Course Road (Taj West End), take a right when you see Petals on your right, as soon as you turn, you’ll see the Solitaire Hotel on your left. Keep going straight and you’ll hit Shivananda Circle (its the next traffic signal) and see Coastaal Express on your left, but the other side of the road. So, don’t take a left turn at the junction, just go straight and turn left at the next bylane and another left, where you can park. Then just walk up the road, and you’ll have the place on the left. (Why do I get this feeling that these directions turned out more confusing, just like the erm, Left?) The first floor has the a/c section, and that’s where we went.

    The ambience is quite good – they have this quaint display of old cooking utensils as soon as you enter, and the  seating is quite comfortable. We reached there around 8.15 and quite surprisingly, found only one table occupied, though by the time we feft an hour later, most of the tables were full. The menu starts with coastal food, but I also found an extensive Chinese section, complete with about 8 veg and non veg soups each, and a huge selection of starters and main course dishes. Ditto for the North Indian section (without the soups though) While you might wonder about the intelligence of this, i have seen enough people eating chow mein and dal makhani at such places for its presence to be justified. No, not that combination, thank God.

    In the sea food section, there are different versions of squid, prawn and crab, even chinese and tandoor versions. Choices of fish too – anjal, kane, pomfret, silverfish, bangda. Mussels are not available, you could try a marvai sukka though. And to go with that – kori roti, moode, appam, pundi (rice balls) or if you’re a larger group, a coastal basket which has all these. And there are quite a few veg dishes too. There are thali options for lunch – veg, fish and chicken at Rs. 55, 80, 85 respectively.

    We started with an anjal (king fish) masala fry – a single piece, we thought would be enough, a half portion of chicken ghee roast, and to go along with that, a plate each of moode and appam (2). Serving time will be at least 30 mins, the menu says. Bingo, and when the food got to us – we asked for it to be brought together, we realised that we would need one more plate of appam and also ordered a kane rava fry. The anjal fry would’ve been great if not for the all pervasiveness of salt, ditto for the chicken, in which you have six pieces with a pasty ‘gravy’. It went well enough with the appam and moode. The kane rava fry was excellent though – crisp and crunchy. The appam was made very well, and so was the moode. Moode tastes similar to sannas, but is  smaller and more cylindrical.

    One word of caution here – the kane and anjal are priced according to size, so you might want to ask the price beforehand. We actually didn’t bother, and realised that one anjal piece cost us Rs.180, which was really not worth it. The kane rava fry (2 pieces) cost us Rs.160, over priced, we felt, but was at least worth it.

    The dessert section had the usual suspects, from fruit sald and ice cream to gajar ka halwa and gulab jamun and caramel custard. For those who are wondering, they serve liquor too.

    The total bill came to just over Rs.700. I’d say Something Fishy is a much better bet.

    Coastaal Express, 6/4, Shivananda Complex, Sivananda Circle, Ph: 22355094/95

    Menu at Zomato

  • Power play

    He felt it was below his dignity to ask his team member for the solution. After all he was the manager.
    The team member, who had just gotten the solution, froze as he felt a hand on his shoulder, but relaxed when the manager asked, “Level 7, huh? But how did you cross Level 6?

    until next time, bench warm up games..

  • Ad Hawks

    I made a mental note not to write back to back to back posts about tools, but I have allowed myself this exemption because though the post is about Digg and Twitter, its equally about advertising/revenue models.

    Last week, Digg announced Digg Ads, their new advertising platform, to be released as a pilot in a few months. Sponsored ads, marked so, will appear as part of the stream, and the twist is that the more the ad is dugg, the lesser the advertiser will have to pay. The idea, of course, is that the more relevant/interesting/entertaining the ads are to the audience, the more it can be seen as content, and the lesser the advertiser pays. I am not a Digg user, though I do have an account, but it does remind me of the thumbs up/down concept on Facebook. I have to wonder if Facebook will now release contextual ads in the stream, and use the same mechanism. And then perhaps move to the ‘everyone gets paid’ mechanism that I had mentioned in an earlier post on recommendations.

    Meanwhile, on to twitter, the two business models that i read about a few days back were Sponsored Tweets from Izea, (via RWW), to be launched in a month or so; and Super Chirp (via Tech Crunch) that’s already live. Versions of these concepts already exist in the market – Magpie and Twitpub respectively. As per the Adweek article, “Sponsored Tweets .. will offer Twitter users the option of sending their followers messages about brands and products. Twitterers will get paid based either on the number of clicks they receive or on a flat fee per Tweet.” Izea plans to capitalise on the “built in viral appeal” of Twitter and the sponsored tweets will carry a #spon hashtag. #spon is bound to spawn spam and let’s just say I expect to see #spon trending 😉 Super Chirp is a totally different  concept. As per the site, the mechanism is fairly simple – Super Chirp allows you to “chirp” via direct message to people who pay to “subscribe” to you. If you are a publisher, you can make use of your existing Twitter account, you set the monthly price for your content, users subscribe to your content on the Super Chirp website, pay via Paypal, and then get the messages via DM. Super Chirp keeps 30% and you keep the rest. Its obviously a concept worth checking out for celebrities, and those who can give timely, essential info like say, stock tips. Judging by the way people pay for the Rs.30/month VAS items on mobile, I’m sure this can be put to good use. And while the micropayment concept for news has been dissed, I wonder if some news service provider would experiment with this. And why just news providers,  if i were live tweeting from events – ranging from WWDC to the Mumbai blasts, this could at least pay for coffee 🙂

    Sponsored Tweets is ‘push’, but the publisher uses his pull among the crowd. Interesting that an advertiser might get negative vibes because of the publisher’s greed. Digg Ads is ‘push’ but rewarding the advertiser if he makes a favourable impression on the crowd.  Super Chirp is ‘pull’ and it’ll be interesting to see how the publishers fare. Of the three, Sponsored Tweets is closest to the advertising we see in traditional media today.  Digg Ads lend some democracy and forces advertisers to be interesting and non intrusive. A step ahead of the Google Ad Sense model, I’d venture. Super Chirp is more publisher driven, it is like starting from scratch, building an audience based on absolute value delivered – I like the content, I pay for it. Though i hope they have some system for preventing RTs (which would render the subscription model useless) I like the path, like Umair Haque says in this awesome post, “Today, viral economies pass links and messages from person to person. What will they pass tomorrow — cars, jobs, houses?”

    In all of this, even Sponsored Tweets because I trust the system to correct ‘evil’, what made me take notice and be a bit happy was that we were moving away from an inventory based advertising set up of fixed time/ad space – pushing advertising, towards creating more value for everyone concerned by involving the end consumer in the process. In many views, I see them as different versions of content marketing. Whether we are seeing a new advertising model, is something time will answer. No, not the magazine silly!! 😉

    until next time, add sense 🙂

  • Register Now!!

    They hated the archaic process of signing in an attendance register. In spite of several mails to HR for a swipe card mechanism, nothing was done. They protested by refusing to sign. HR sent a mail warning them of dire consequences, including loss of pay. No one was surprised when the attendance register disappeared suddenly.

    until next time, attendance deficit disorders 🙂

  • Facebook, Twitter, and the future Wave

    Call it coincidence, but in the last few days, I have read two detailed interviews of the founders of two of the most talked about services  these days- Facebook and Twitter. Coincidence, because my last post ended exactly there – the future of Facebook and Twitter in light of the impending Google Wave.

    Inside Facebook had an interview with Mark Zuckerberg a few days back on his plans and the direction which Facebook would want to take. It starts off with how Facebook’s profiles are based on real identities and that has been at the core of Facebook’s activities, the Newsfeed, the developer community built around the Facebook Platform, and the more recent Facebook Connect. He points out how real identities drives communication, siting examples of how mail on FB is used a lot since people need not remember someone’s mail id. He discusses the rise of content creation – specifically photo sharing. (where Facebook is speeding ahead of competition) On another front, Facebook is also testing out a payment service, which if aligned with Connect, can be useful outside FB too. While on currency, he clarified that FB aims to be cash flow positive next year.While he expects music, location based services and travel to be the main verticals, he says that gaming has been the surprise package.

    Search Engine Land’s talk with Biz Stone on Twitter was also a very interesting read, thanks to references to the repositioning of Twitter, as a sharing and discovery service, aided by the ability to form groups, a redesigned homepage. He also discusses the importance of real-time search and the ballooning of rumours that happens on Twitter. While on the subject of the recent change to the @replies sharing, he talked about creating ‘playlists’ of people that can then be shared.He also spoke about the importance of SMS and how Twitter can be made more useful to beginners – “what do you want to find out” instead of “what are you doing?”. Meanwhile, in a panel discussion in New York, Twitter exec Jack Dorsey commented that he wanted twitter to be as ubiquitous as SMS, but obviously much more advanced and useful than that. I also saw a very useful article recently that discusses the 10 ways Twitter will change US business, which include hyper local marketing, measurement of other media, replacing message boards for stock/financial discussions, democratisation of media, data mining, news alerts, micro payments, effect on telecom companies and governmental agencies, and fund raising. But there’s something about Twitter that goes beyond all this, maybe I am a bit biased, but check out this excellent read on the subject.

    Now in this context, let’s take a look at Wave. If Google is able to sync existing high profile properties like You Tube, Blogger, Picasa, News, Calendar, Latitude, Orkut and even say Knol and Reader, a lot of the advantages of Facebook that pertain to real profiles might cease to be huge advantages, since my connections on Google are usually people I already know – real people, so to speak. The other point is that all these services have quite huge crowds on their own, and sets of crowds that use combinations of these services. It remains to be seen whether Google finds it worthwhile to provide integration options on Wave, and then top it with real time conversations, and the ability to create portable waves. The consolation for FB is that so far, Google has not been able to do any breathtaking synergy exercises.

    Twitter seems to be moving towards harnessing the power of crowds to help people find what they’re looking for. Twitter’s dual strengths, IMHO, are still its simplicity, that allows it to be used for a variety of purposes, and the army of developers who create apps that actually transform these concepts into usable tools. The overlap of my Twitter crowd and Gtalk (and so possibly Wave, when that happens) is in decimal percentages, but if Wave can use its ‘openness’ to connect friends of friends..to a few degrees, that advantage might be lost sooner than later. Wave might also be able to replicate the real time advantages and the ease of use that makes twitter so useful. To be noted that twitter is working on Verified Accounts.

    I’d say that both Facebook and Twitter have to work harder and faster if they’ve to offset the effects of Wave. They will obviously not disappear overnight, but users might actually question the ‘utility’ of being on the networks. On its part, Google’s success with Wave will all depend a lot on how they manage to integrate their services, and the kind of apps that the developer community manages to bring out.

    until next time, the changing status quo? 😉