Month: September 2009

  • Oye! Amritsar – Koramangala

    Since we’ve frequented both Oye Amritsar and Oye Shaava on Church Street, and enjoyed the experience, we were eagerly looking forward to the opening of Oye Amritsar in our own neighbourhood. The Koramangala version is in the building just before China Pearl, the same road as Vicky’s and The Esplanade too – the one-way connecting Inner Ring Road with the road from Forum to National Games Village. (refer either of the first two links for a detailed route). Parking is not too difficult, in any case there are many sidelanes on that road.

    Since we planned to be there early, we didn’t reserve, but if you’re planning to be there after 8pm, reservations would help. The restaurant is on the first floor, and just like the Church Street version, watch out for the awesome posters on the stairway and actually all over the place. This seems to be a bigger place with indoor-outdoor seating options. The terrace faces the road, so its a good place to watch the world go by, if weather permits. It did, and there we sat. The only snag with the tables on the terrace is the lack of sufficient light – its difficult to read the menu, but you could ask for candles.

    The dhaba theme and the ambience is the same as Church Street, but looks like the menu has been changed a bit. It’s been quite a while since i visited, so there might have been updates I’m not aware of. They serve alcohol too, here, and the bar seems to be decently well stocked.

    The menu begins with veg starters, quite a few, and in addition to that, there are also tawa fried options. About a dozen options combined, priced, on an average, at Rs.90/165 for a half /full plate. This half plate option is something  i remember liking at Oye Shaava, so it’s good to see it in action here. There are also many options in non veg starters – chicken, mutton, prawns, and fish, priced at Rs.115-145/225. And if you’re the shorba kind, there are a total of 3 options – one each in veg, chicken and mutton, priced at Rs.60-80. The veggies really have no reason to complain, since I saw over 20 options for the main course. (Rs.145-165). In fact, I’d say there are fewer options in non-veg, but there are enough to choose from there too (Rs.180-345), including bheja and gurda, for those who love ‘spare parts’. To go with that, there are rotis/naans/kulchas (Rs.30-45) and rice options (Rs.110-165).

    So we decided to skip the shorba, and since the half plate option was available, we ordered two starters . Two half starters equal to one starter and all that logic.  The Dhuanwali Lahori Seekh (“Lahore, Paris of the East, home to the most creative chefs of the land of five rivers, crafted this seekh kebab of lamb mince smoked with coal embers and butter, skewered and tandoored”) and the Pahalwani Dhabe ka Maahi Tikka (“the famous rawas fish specially flown down from Amritsar and cooked to recipe by our friend Pahalwan Makhan Singh at his famous Maqbool Road eatery”). The Lahori seekh kebab completely disappointed, it was quite rubbery, and honestly, i have tasted better. I actually gave half a kebab (a non veg kabab) to D, so you can imagine. But thankfully, the Maahi tikka made up for it. We had to remind the guys for the pudina sauce though.

    For the main course, we ordered a Murgh Lahori (“whole chicken cooked with all the glory of Punjab Sindh flavor) and a Bheja Fry (“lamb brains cooked in a spicy masala on the tawa”), and to go with that a Makki di Roti, and a Masalawala Kulcha. We also added an Amritsari Kulcha later. Both the dishes were extremely good, though the chicken dish wasn’t boneless. Excellent thick gravy, though. The brain fry is not recommended.. to those who cannot handle spice 😀 This one could actually compete for the best brain fry I’ve had, not including D’s of course.

    The dessert section has the usual suspects – gulab jamun, phirni, jalebi, kulfi with rabri etc. (Rs.90-100) I haven’t seen a Gajrela and a Rasbhari before though. I would’ve tried at least one of them, but was too stuffed. There’s also a paan guy downstairs, in case you’re in the mood for the betels. 🙂

    All of the above cost us Rs.900, that includes a service charge of 7.5%. Slightly inflated because they billed us for a full plate Bheja Fry even though we had ordered only a half plate. (that would’ve been sufficient) For those who haven’t been to Oye Amritsar on Church Street, you should definitely try this out. For those who have, you know why you need to drop in. 🙂

    Oye! Amritsar, 54, Canara Bank Road, 6th Block Koramangala, Ph: 080 40994451

    Menu and photos at Zomato

  • Big brands, small ideas

    I ended last week’s post with a note that social media services provide brands a way of having their lifestream online, and weaving themselves into the consumers’ context. Last week, I read an interesting article on Six Pixels of Separation titled “Your Company is a Media Company“. It talks about how the different social media tools allow companies to publish their own content without the aid of the earlier generation’s tools and processes – newspapers, PR companies etc, and how these companies are finding new ways to tell stories. It also discusses how consumers now expect companies to be connected, listening and reacting – in a human voice. I remember touching upon this subject in a few old posts of mine – “The new media owners“, and “The Evolution of Content Marketing” a few months back.

    One of the biggest gripes that come up when big brands arrive on social media services is how they use it as just another broadcast channel for their TVCs/microsite/contest etc without adding any value to the reader/consumer. I have seen many a brand on Twitter completely disappear when their promotion ends, perhaps it came up only because ‘Twitter account, Facebook page’ were the current flavours in the marketing communication checklist. These are obviously generalisations, and the three examples that I’d discussed in the last post are obvious exceptions.

    While wondering why it has to be this way, I remembered an old post of mine, which though discussed the future role of a brand manager, had started out on a different premise. It had been triggered by a superb post by Russell Davies titled “the tyranny of the big idea“, and a couple of wonderful notes at Misentropy, which took the idea further. (All the three posts I have linked to are 1-3 years old, and I still find them great reads. What I’m trying to say is that you MUST read them)

    In the last few days, I have seen a few posts that have explored this theme, from different perspectives. Six Pixels of Separation has a post that discusses how the combination of 3 factors – a conversation based social media, real time and fragmented media would mean that marketing strategy would have to move away from the big idea and be more involved with smaller ideas basis the type of people the brand talks to, the platform of discussion, and the context. Closer to home, I read a good post  on afaqs – a question posed – whether television is hogging the resources (financial and talent) because in India it is the most preferred medium (not basis revenue) for marketers as well as the advertising fraternity. L Bhat has a very pertinent post on regional branding, and how Indian brands approach it with a one-size-fits-all approach, relying on translations which don’t do justice to the original idea, or showing contexts which have no relevance to the local audience. He notes (illustrated with examples) that brands which have developed communication specifically for the region have touched a chord with the audience. Another indicator that media fragmentation is not just about the web, let alone social media.

    With the advent of the internet, and specially social media, brands have the opportunity now to use this means of distribution to explore the long tail of audiences and marketing communication. The economies that dictate the usage of television, print etc – in terms of both production and distribution, do not really apply on the web. The NYT has an article on the rise of sentiment analysis – the social web as a ‘canary in the coalmine’, as a way to identify opinion leaders, as a forecasting tool, and so on. Its still early days yet, and we will obviously see much improvement in the current systems. In BlogAdda’s interview with Avinash Kaushik, Google’s Analytics evangelist, I had asked about the effect of the ’emotional responses’ in social media on the field of analytics. As he explains, there cannot be a single tool that can capture all data, and those who monitor this, will have to get used to the idea of multiplicity. From just deciding where communication will be distributed (and to a certain extent, consumed) to  having to track where conversations are happening in an ‘everything reviewed‘ (Transparency, Trendwatching’s September trend)  world, and then deciding the what-why – that is quite a drastic change. These are obviously not mutually exclusive, but it still is a challenge.

    The earlier models of communication (and even some elements of strategy) have perhaps been conceptualised and practised without factoring in instant two way communication, conversation among consumers, and multiple touch points. It was relatively easy for everyone concerned to have one big idea and push it into all the channels. That is perhaps what is happening as ‘social’ is seen as just another ‘media’, but it works differently. It involves a whole new set of rules, some yet to be even thought of. While there will be quite a few advantages, there will also be several challenges for the brand- to be different within the core brand idea, to add value to the different kinds of audiences in context, to decide levels of transparency and be comfortable with it, to be a ‘media company’, to be also comfortable with the rigours of listening and possibly having to react real time. There will be challenges for the brand manager, like I mentioned in the post earlier. There will be challenges for the creative agencies – when they develop ideas, they have to be medium and context specific, and also know how to respond in real time. They will also have to be churning out fresh ideas on a regular basis. There will be challenges for media agencies – to find out the maximum possible touch points relevant for the brand. And this is not just to do with the web and social media alone, but the better usage of other media too. Brands can actually be different things to different people, and be relevant. In short, a drastic overhaul of the system which currently operates, before they an get to being a media company. Being a ‘media company’ and ‘always on’ means that the ‘content’ cannot solely be made of big ideas. Possible, but impractical, I’d say, unless its an idea with several rendition and execution possibilities. From one big idea every quarter/year to a stream of small ideas. Not necessarily, perhaps, but probably so. I wonder, how many big brands and agencies will be game for playing with small ideas.. and failing sometimes?

    until next time, a tyrannosaurus hex 🙂

  • The Onam tag

    Today is Onam. I’ll get wished – “Happy Onam”, and I’ll mutter a thanks/flash a smile, hopefully not weary/ type a ‘thanks’ with a smiley that will not reflect the emotions within. That’s perhaps apt, because there aren’t many emotions within. I concluded a Kerala visit last weekend, and felt compelled to figure out what I was feeling. – for Cochin, as always, and for Onam, because it was the season.

    I sit in the fancy store, as D and another M swan around trying to find appropriate things to hang from their neck/ears/hair. They aren’t alone, there is an assortment of folks of their gender, all there for the same purpose. Sometime during their existence, the store owners figured out that those of the other gender would really be lost souls in such a place, so they made sure there was a corner where they could be lost souls without impinging on the ecstasy of the real shoppers. A nice goodwill gesture. And so there I sit, with my companion, which never fails to respond to my touch, and type a few words, which are then saved in the messages drafts folder. Alternately gawking and typing, and realising that the shoppers would be here again very soon, in search of the latest trends in accessories. Fashions change quickly, after all.

    I move around the city that once used to be undisputed home, and familiar feelings bob up. Things have changed, and it is perhaps no longer undisputed. An old breakfast joint, which has many memories attached to it, has changed its name. I look up at an old building, hoping to catch a glimpse of the old lending library that set the tone for many current reading habits. It no longer exists. It is strange how, these days, when I go back to Cochin, I have mixed feelings. Where once there was only a sense of belonging, the changes have ensured that there is now also a sense of un-belonging. Earlier, I couldn’t fully grasp this feeling, could one be homesick at home? But then I remember a comment that Cyn had made on an old post – “An Idea called Home“, where she described it as being ‘homesick for a life stage’. There’s an image of Cochin that exists only in my mind, with many tags, its from an age long ago.

    I watch a movie – ‘Rithu‘ (Seasons), in a theatre complex that had 3 screens from the time I knew it, back in the 80’s. Music composed by an old school pal. (that deserves a post too…soon) Its a lovely story about childhood friends, about how their relationship(s) change when they grow up, and how they themselves have changed. I realise that its not just places, we also ‘tag’ people at different stages of our lives and we often don’t bother to update the tag, a kind of self-conditioning. Parents, siblings, friends, relatives, they have all been tagged at some point and not updated after some point, the tags define how we behave with them at every point later in life.  Over time, each believe they have different priorities/viewpoints/interests and so on,  maybe that’s why sometimes when we are ready for a relationship, they aren’t, and vice versa. There’s a chance that we will miss the opportunity to form a bond. We fail each other, without even realising it. We change, we move on, but the tags, in many ways, remain constant.

    I also realise that we do it to ourselves too – tags. We make images of ourselves which define what we say and do. We tag ourselves. We rarely acknowledge that and proceed to make up our own justifications, which suit us/others. They make sense at a particular point in time, they may or may not later. Yet, we live by them. Do we revisit the tags…objectively?

    One of the reasons, I store thoughts and feelings here is because I want to look back. Who was I in that September of 2009, what was i feeling, what was i thinking, can i understand me at a later point? It is amazing how some earlier posts give perspectives about the self, that had been forgotten. Time has a way of distorting, hopefully these tags will aid me in objectivity at a later point.

    Meanwhile, almost every shop has the ‘Onam Discount’ board put up. There are restaurants that have already announced their ‘sadya‘ rates. What is Onam to me? At a very young age, I had thought it was someone’s wedding since that was the other time we used to have a sadya on banana leaves. Memories – ten days of school holidays, a trip – most likely to Palakkad, meeting up with the vast set of paternal relatives and a few days of fun, collecting flowers for making pookkalams, dressing up in the traditional mundu, visits to temples, and so on. These are childhood memories and it is interesting how the memories dwindle as I look back to the later years of my life. The recent memories are somehow more indistinct, not separated much from the days before or after, except for the special (new) movies that get shown on television. I wonder whether I should stay back for a few more days and script a few new tags. I don’t. So, ironically, Onam survives, on its early tags. For now, I think that’s best. And as the line in that movie goes, I eagerly await the next Rithubhedam (change of seasons) of my mind.

    until next time, thanks for tagging along on a mind ride 🙂

    PS. For a more light hearted approach to Onam, you could check out my version of the myth, my Ram Gopal Varma version and the 55 word view.