Month: July 2009

  • My Friend Sancho

    Amit Varma

    ‘My friend Sancho’ is the debut novel of Amit Varma, made famous by the blog ‘India Uncut’, which incidentally, is given quite a few plugs in the book. A blogger’s work – that explains why i picked it up. 🙂
    The book revolves around Abir, a journalist on the crime beat, who happens to be around during a police shootout, when he was only expecting to cover a routine arrest. It gets more complicated when he is asked to do a story on the victim, which leads to his friendship with Muneeza (Sancho), the victim’s daughter, who is sure that her father was innocent, and is unaware that Abir was present at the scene.
    Whether the book delivers or not depends on what you expect out of it. If you are looking for profundity that would make you contemplate the vagaries of the universe, you’d be better off looking elsewhere. But if you’re just looking for a light read, and a protagonist whom you’d find easy to relate to (net surfing, wise cracking guy who is still not sure what to do with his life) then you wouldn’t mind this book.
    I did expect the humour quotient to be higher than delivered, but it’s still not bad. The lizard, though it only has a ‘special appearance’ is entertaining. I also quite liked the way the story ended.

  • Aggregation and Segregation

    The ‘Morgan Stanley report‘, compiled by their 15 year old intern- on how teens (UK ) consume media- released a few days ago, got less than an enthusiastic response on the web, in spite of (or because?) their introduction stating that they don’t ‘claim representation or statistical accuracy’.

    While newspapers and radio find least favour with the teen crowd, with TV interest waning (except for spikes – sports/ specific shows), even the star on the horizon – Twitter is not spared their inattention, but Facebook, YouTube, and even Google are mentioned as regularly used services. Mobiles are used for talking and texting, and sharing files via bluetooth. (via RWW and TechCrunch) The report is based on anecdotal evidence (not statistical), so its no surprise that its been ripped on many sites. As TC mentions, probably the idea was only to spark off a debate, and not to showcase it as conclusive insights. It still shows how there is clearly not much data available on this age group, so anything goes.

    But I do remember a research published by Nielsen sometime back on how teens use media (US). According to that report, TV usage has gone up in this age group, teens spend less than half the time adults do on the internet, a quarter of them read a newspaper and texting is huge. In both reports, the relative unimportance of the internet is a revelation, especially when it is seen by many as THE medium that’s popular in this age group. As per a 16 year old’s post on TC, (this is anecdotal too 🙂 ) the other point to note is that the walled garden nature of Facebook is actually seen in positive light by this group. Twitter’s relative openness means that they have lesser control on who sees their status updates. The other factor is that they don’t want to waste money texting messages to Twitter, when they’d rather text their specific friends.

    So there are similarities within the age group and there are differences too. This is not the first ‘generation’ study out there. I remember reading at least a couple of comparative studies on how different generations use the net, or technology per se, and there again were trends. There were also quite a few articles on Gen Y (those born between 1980 – 95) – their top social networks (take a look, you’ll find very interesting sites, which you might not have heard about before) , how marketers goof up when targeting them, and a favourite post (and video – The Lost Generation. yes i know it is inspired 😐 ) of mine that talks about the motivations of different generations.

    Trendwatching had the concept of Generation G ( G for generosity), with the trend drivers of recession and consumer disgust, longing for institutions that care, and giving being the new taking, and sharing being the new giving. It also gives ways in which corporates can join this generation, and talks about joining being a fundamental requirement if they wanted to stay relevant to this generation.

    The Morgan Stanley report and the backlash that followed made me wonder as to how, even as we admit that there is indeed media fragmentation and user fragmentation, realise that a ‘one size fits all’ approach will not work, and that digital media gives users so much of content that there is choices galore and something for every niche, we still try to figure out broad patterns to carry out segmentation, and create some structure around all the crowds that inhabit all the spaces – real and virtual. We even call it social media so that we can put it under one umbrella and make a single plan for all the sites that come under it. Is it because marketers are afraid that dealing with an unstructured audience means fresher, better ideas all the while, without easy ways of targeting, without ready made templates and without real knowledge of how it will all end up?

    I also wonder whether this is a transition phase when new media are evolving, along with new communication protocols, or is this the way it is going to be from now on – a thoroughly fragmented audience which cannot be fitted into any stereotype – not even as Gen Y Facebook users? As the costs of distribution become lower thanks to multiple platforms/channels with fewer audiences and reversals of content demand-supply chains, will the spend actually be on the creation of multiple kinds of communication that will be designed with a tiny audience in mind, and the content creators could be anyone – a brand manager/ creative agency/ consumer or a combination, and the activities of a brand are as unstructured as the real time arena it operates in? Do you think it would ever come to that, or is this just the chaos in between while we figure out new ways of sorting consumers for new forms of media?

    until next time, agents of chaos 🙂

    PS. While on generations, read yet another great post from Umair Haque – the Generation M manifesto

  • Imago

    That I worship Bill Watterson and simply adore Calvin & Hobbes is not a secret. In fact, it mostly irritates people when i quote from that unique mix of humour/sarcasm/wit and profundity. But no, this is not a gushing post. A few days back, when a friend was talking about her kids, I told her to be thankful that they weren’t like Calvin. She said one of them does have imaginary friends. I am not sure about kids these days, but I simply cannot remember any imaginary friends I might have had in my childhood. To be very fair to everyone concerned, I am quite befuddled even when it comes to recognising real friends of that era and erm, a few eras later too.

    But I wonder about the character of these childhood imaginary friends, and why they exist. Is it loneliness? Considering the minimal baggage that we have at that young age, are they confidants of doubts and thoughts that we think we can’t share with others, even if they are of the same age? Calvin has his club, theories about society and education, ‘scientific experiments’ etc which he shared with Hobbes. Is it because he felt that he would be laughed at, if he shared them with others?  Hobbes usually attempts to give him a more mature perspective on all the stuff he discusses. I’d like to ask the kids with imaginary friends about the conversations. 🙂

    Maybe, as we grow up, our baggage grows and as we conform to the norms around us, we figure out that imaginary friends have to go? Or it is perhaps a need that gets filled or forgotten about amongst other priorities, as we acquire new real people – friends, relatives or any other relationships along the way, and maybe figure out that we can share different things with different people, and not have to reveal ourselves totally to everyone? And that takes away the reason for having an imaginary friend to whom we confide all?

    Real people bring their own baggage, they perhaps shield us a bit, and tell us things that we want to hear. They perhaps validate our beliefs and thoughts and inferences, either because they don’t want to be the people who deliver the bad news or they don’t care enough. Of course, I am not taking away anything from the good friends that we manage to get, if we are lucky enough – the conscience keepers. But they’re human too, and their objectivity would waver, they’d have their biases. Perhaps, we should build an imaginary friend all over again, our own objective self, one which can show our own prejudices without fear of retribution.

    until next time, object of my imaginary attention 🙂

  • Cafe Pascucci

    As Namma Metro construction turns MG Road into what seems like the aftermath of a Transformers All Spark brawl, and as pedestrians and motorists battle it out for control of the footpath, we decided to wake up and smell the coffee. Okay, there was a significant delay between the two, but Cafe Pascucci (part of an international chain) which opened shop right in the heart of the battlefield, between the HP petrol pump and Prasiddhi silks, (just before Brigade Road when coming from the Trinity Circle direction) was where we landed up on Saturday night. Parking? Don’t you get it? MG Road as you know it, is gone. So, try parking at Bangalore Central/Brigade Road and walk it up.

    So we stepped off the chaos and entered this lively cafe, which was almost full at 7.45. But we managed to get a decent table. The music was loud enough to drown the memories of the world outside, though the tracks were a few years old. The ambience is absolutely great, well lit, with comfortable seating, a great place to hang about, and if you get one of the two seating options facing MG Road, you can have a great time watching the world go by.

    For all you coffee lovers out there, there is a separate menu card only for that!! But before we get there, the food. Italian is the cuisine, and there’s a decent spread, if not elaborate. There are about half a dozen appetisers, ranging from Rs.45-65, both veg and non veg, with add on options of olives, cheese, chicken stuffing etc, for prices ranging from Rs. 15- 30. There are also an equal number of salads, but mostly veg, ranging from Rs 75-150.

    For the main course, you can choose from pasta – penne/fusilli (Rs. 75), and then add your choice of sauce (Rs.25), add a couple of extras from a choice of 8 for Rs.25 (mushroom, broccoli etc)  and chicken/smoked chicken sausage for Rs. 35. If this doesnt work for you, you could try a Gnocchi di spinaci, risotto (with veg/chicken add ons) or spaghetti, all of which range from rs.125 – 150. There are also sandwiches – you can choose your bread (regular or multi grain) at Rs.55/60, spread and fillings which are priced from Rs.20-40. You could also try out Piadine (an Italian bread).

    We chose to start with a Fresh herb crumbed chicken with cheese and paprika dip. The portion had six pieces, so quite good on the quantity front, but was a bit salty. The dip was just about good. For the main course, D ordered Spaghetti Meatballs, and I chose Fusilli with creamy sauce, mushrooms, parmesan and smoked chicken sausages. Both the dishes were very good, though the garlic bread they gave along with the dishes were too crusty. Though we had read in some reviews that the quantity was very less, we felt that, for the price, they were quite decent sized portions. We could be biased because they left enough space for dessert 😉 The only cause for complaint was that, in spite of specifically asking for the main course to be brought only after we finished the starter, all the 3 dishes were brought together. Thankfully, the main course stuff was really hot, so no real heartburn.

    And now, a preview of coffee heaven. A dozen different kinds of espresso, a similar number of capuccinos, half that number of hot chocolate versions, and soft drink/juices- including a bottled coffee soda, five kinds of filter coffee, from different parts of the globe, 13 kinds of iced coffee, ten kinds of teas, a dozen different ice cream combinations almost all of them operating in exquisite combinations of chocolate, coffee, whipped cream, chocolate sauce etc. You get the idea!! No, actually you can’t. Not until you see those photos, which I thought was sadistic, because whatever you choose, you will always miss the others that reached the final round!! After excruciating elimination rounds, I settled for an African Nera – made of chocolate ice cream, coffe ice cream, espresso coffee, dark crema confuso coffee cream, chcolate sauce and cremino chocolate. D chose a Yogurt Cappuccino fruit, made of gold espresso, light yogurt mousse, and fruit. My loud slurps towards the end were a testament to my deep appreciation.

    If you’re planning to go for lunch, they have a fixed menu combination – salad, pasta and dessert, at Rs.149 and 179 for veg and non veg respectively.

    Our meal cost us just below Rs.600, absolutely good value for money. The coffee menu and I look forward to meeting each other again, several times. 🙂

    Caffe Pascucci, United Mansions, 39, MG Road, Ph: 40912134

  • Revenge of the corporate website?

    A few weeks back, there was a discussion on one of the LinkedIn groups I’m part of, on whether the corporate website is becoming irrelevant, and whether there was a tendency to make it more social. It was based on a post by Jeremiah Owyang a couple of years back, on how to evolve the corporate website. Coincidentally, I also caught a post by the Jeremiah on the same topic, a couple of weeks back, which talked about brand websites becoming aggregators of conversations happening around the web.

    This is a topic I have written about earlier, but with the rapid progression of tools that have been happening in the last few months, this would be a good time to update.  The tools have been evolving – Facebook, Twitter, Flickr, You Tube, and on each of them are built communities, which are finding newer ways and more mechanisms to express themselves on topics, and that includes brands. The aggregation is happening within the networks themselves, and there are ways to take the conversation outside the networks. I’d written last week about Facebook’s Live Stream Box last week, which allows updates to be streamed on external sites. Center Networks has an interesting post that talks about how Friendfeed can take over the forum/ bulletin board world. I also read about one of the pioneers in the user generated content space – MouthShut, planning to tap into the social media marketing to reach out to customers and giving free accounts to brands. On an aside, they are also planning to hire a couple of folks to handle this, so SMEs (Social Media Experts now 😉 ) might want to check it out.

    Meanwhile, AdAge has a very interesting post on how, even though Twitter and Facebook have grown as feedback and customer-service channels, the product review has also been growing in importance thanks to its more structured nature. The post also rightly points out that in addition to the listening skill, it is also important for brands to develop a culture that can respond to the feedback that’s now perhaps coming in torrents.

    In my earlier post, I had wondered if the reason behind brands’ reluctance to join conversations on networks, and sticking to their own, often static websites, was because of their liking for control. The other reason I had thought of was the ability to ‘measure’. Things have moved on, and we now see many brands making Twitter accounts and Facebook pages. While many of us bemoan the lack of a concrete plan behind such efforts, it is still a step forward. Even the Skittles episode, which many people ridicule, was a significant experiment to me. They tried something, they learned, they moved on. Measurement is still a much debated subject in the social media space. There’s nothing stopping brands from utilising traditional measurable methods of web marketing and also having ‘unmeasurable’ conversations on the side.

    If brand websites are guilty of missing the bus on involving existing/ potential consumers on their website when the conversations on social media platforms were still in a nascent stage, this perhaps is the time they can redeem themselves. Indeed, brands have started listening to, and acting on the basis of consumer feedback. As newer and better monitoring tools crop up on a regular basis, this is becoming easier. But for now, all these communities perhaps prefer the conversations to happen on the ‘unofficial networks’, as opposed to the corporate website.

    Perhaps brands could try to figure out why that is so, this would help them evolve objectives and a strategy for the website. Going further, it would also give them an understanding of how they could tweak their internal structures to create sustainable processes that can tackle the challenges that an evolving web throws at them.  This is perhaps even an imperative if the mob justice I’d written about last week becomes a trend. But that would be a negative way of looking at it. An interactive website that (without bias) pulls in ‘relevant’ conversations from around the web and gives more perspective to their customers would be definitely appreciated. By treating consumer feedback with the respect it deserves, brands would not only be giving more credibility to their website, and increasing the number of conversations that happen there, but perhaps even creating evangelists who would help the brand by proactively giving it relevant feedback and even taking up for the brand in case of bad PR, or at the very least, considering issues objectively. But then this is as much a culture and process change as it is a web design change.

    until next time, homepage with branch offices..