Year: 2008

  • Bigg Loss?

    At the beginning of this season of Bigg Boss – Bigg Boss 2, I had wondered how many brands would involve themselves in the reality show. I was hoping that they’d not stick to obvious brand placement and make themselves a part of the story. I noted about eight brand plugs, though there might be more, since my viewing waned towards the end. I had some uncomfortable introspective moments when I caught myself watching four guys in a reality show. Now, its difficult to figure out whether brands got a good value out of these associations, since we don’t know the kind of financials involved. So, I’ll restrict myself to my takeouts as a viewer.

    • Airtel – Airtel gave away tees for the Delhi Half Marathon, a very clear case of ‘Here, wear’, but salvaged a bit by making a task out of it – all the inmates asked to run (combined) a distance of 21 kms without stopping. I think there was a charity link too. 175 comments generated here for the episode, I didn’t see Airtel there. Airtel also had its ringtone as the wake up tune on many days. But the one that worked best for me was the scroller that happened whenever two inmates who were sulking with each other started talking to each other. It read ‘Barriers break when people talk’. Of course, when Sambhavna and Payal were involved, it usually led to more fights, but I wouldn’t take it against Airtel.
    • Fevicryl – I remember Fevicryl only from one episode, but it left a mark. As a task, the inhabitants of the house were asked to make gifts for their fellow inmates, using some basic items and Fevicryl. The interesting part was how the inmates made stories out of the various things they made for each other. A few of them still remain with me like fevicryl decorated diyas being given to “light up someone’s world”, and a very ethnic design made to ‘remind someone about India’ always. The offering of Fevicryl was weaved into the narrative of the show, and it resulted in some good conversations. Impressive stuff, Fevicryl.
    • Dettol – sigh, ‘what can you do with dettol’ was the question asked as part of the task. How imaginative! The task fizzled out even before it started. The ‘babies’ track was boring as it is, using Dettol to wash the nappies was a force fit.
    • Vanish – Hey, someone actually came up with the idea that I’d proposed for Tide, starring Rakhi Sawant. The task was to wash clothes with vanish, and Monica mentioned the dirt removing capacity of Vanish. Actually, they should’ve got Payal and Sambhavna to do this, they washed the maximum dirty linen in public. Not bad, not great.
    • Kinetic Pleasure – With a generous sprinkling of ‘Why should boys have all the fun’, this task had the girls riding the vehicle around inside the house. Impossible to miss, but depends on how much was paid. If visibility was the agenda, consider it achieved.
    • Max New York – I’d already mentioned their good use of the ‘Shandaar Budget’ board. Since everyone ends up wanting more budget, the line ‘Karo zyaada ka iraada’ fits well there. There was also a task, based on the line, in which the inmates had to give a speech on how they were best suited to win, and what they’d do with the prize money. In fact, I noticed that later, when the inmates discussed their plans (after they got outside) they invariably mentoned the line too. One of the better usage in the show. Good work, i thought.
    • Mainland China – A few days before Diwali, they sent dinner for the housemates. It was a pity that one of the inmates (forget who) complained about the food. Ouch!!
    • Chevrolet – Chevrolet gave away an Aveo U-Va car for the ‘Bade Dilwala’ of the house. Turned out to be Rahul Mahajan. Since this was given away only in the end, but was discussed on every eviction day, they did get some good visibility. The product connect (Saif’s Chevrolet ad focuses on the interior space) was decent.

    In this context I have to also commend in.com for the exclusive online tieup. While some of the efforts were decent, there is still a reluctance on the part of brands to refrain from one way communication of their message. Tang (in the first season) was just there, the story and the communication happened organically. I would have liked to see brands weave themselves into the context and have their communication as a result as opposed to the start point.  But I wouldn’t be surprised if all the brands were happy to just ride on the popularity and viewership of Bigg Boss, and just have themselves seen in the show. So, what did you think of the product placements?

    until next time, karo zyaada ka iraada? 😉

    PS. If you can remember any more brand placements, please let me know via the comments section.

  • Kolkata

    No, this is not the one with the Oh, on St.Marks Road (that’s Calcutta anyway), this is closer to home – Koramangala. Very near to the place where i first stayed in Bangalore, in ST Bed. Okay, so when you’re coming from the Indiranagar side, take a left at the Sony World junction (from the National Games Village side keep coming straight). At the next signal (after Identiti, and opp Silsila, the junction which used to have the Maharaja restaurant) take a left, and then, another left. You’ll see Kolkata on the right. Yes, finally something right. It’s actually not very difficult to find. Parking shouldn’t be too difficult for 4 wheelers, it certainly isn’t for two wheelers.

    The place is very well done, with a lot of ethnic Bengali stuff on display – handicrafts, art etc. The person who runs the place said she had done it up herself. It’s very good, for the most part, and keeps the ambience in line with the name of the place. The staff are extremely courteous and the place emanates a very homely feeling. Since we planned to reach there early, we didn’t reserve, but the crowd picked up as we were leaving. So you’d do well to reserve if you plan to go after 8.30.

    So, we decided to skip the soup and start with some fried fish. The start was a bit disappointing since the fish was nothing special. Not that it was bad, but it was the kind of stuff we regularly have outside. The Bengali options in starters didn’t appeal to us (mostly because of my personal dislike for some vegetables) and the one we did decide on first was not available.

    So, with some apprehension, we approached the main course. At first we thought that we’d have some chicken and fish with luchis. But the person in charge of our table, really took charge, after we started placing the order. To him, our order must have seemed  a gross insult to the way Bengali food must be  consumed, in terms of combinations. So, to begin with, he brought us luchis (one plate – 4 numbers) with Kosha Murgi ” a dry chicken preparation cooked in select spices’. Though the menu says dry, its actually a thick gravy, which goes extremely well with the luchis. Next up, we had ghee rice with Macher Jhol (which is the regular bengali fish curry). An awesome combination as the items complemented each other perfectly. My problem with Bengali food has always been the mustard oil flavor, but thankfully I didn’t feel it, at least in the dishes we had. Must be said, everything we’d ordered was served piping hot. The quantities are absolute value-for-money and such that you can try out many things. And now comes the best part of the dinner – dessert!! While I’m not an expert on bengali desserts, and haven’t gone more than the regular (usually KC Das and tin cans) rasgullas, mishti doi, and rasmalai, I’d still say that the desserts at this place were sublime. I ordered mishti doi and it was different from the stuff I regularly have, and different in a very nice way. But the Ras Malai that D ordered went beyond that. It’s a must have. As the owner rightly said, the effect it had on D was quite evident from the broad grin on her face.

    All of the above cost us just less than Rs.700. The place is definitely worth your visit, and you really must try the desserts. My only suggestion to the owners would be to knock off the North Indian part of the menu, it didn’t make much sense to me to have that in a restaurant called Kolkata.

    Kolkata, 965, 4th Cross, ST Bed, Koramangala , Bangalore. Ph: 42555999

    Menu and Photos at Zomato

  • Twitt…er, pay?

    Would you pay for Twitter?’, a very good question, asked by Walt Ribeiro, at his blog. It made me think, and I came to the conclusion that I’d pay (though it all depends on the price). Apparently, I’m in a majority. There’s possibly no ‘pain’ that Twitter is addressing in my case, unless I count the need for every human being to communicate. But I can do that on Facebook, and if its streaming conversation I want, there’s friendfeed, or Kwippy. But yes, twitter has a charm of its own, especially when you start with so many interesting people who share different interests of yours.

    The revenue model for Twitter is something that has caught the imagination of a whole load of people, since everyone, I think, is keen to prevent an ad based model. (yes, including me). The Twitter CEO also agrees. And in a lesser way, there have been discussions on the revenue models of Facebook and Friendfeed as well. A good read on this here. Meanwhile, I read an excellent article, which had a P&G digital guru stating that marketers don’t belong to Facebook. In his own words,

    “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?”…. … We hijack their own conversations, their own thoughts and feelings, and try to monetize it.”

    A superb perspective, I thought. He goes on to wonder who said this (user generated media in general) was media, since all consumers were doing were trying to talk to each other. Its a wonderful line of thought, and when I think about it, I’d have to agree with him. But it makes me wonder about the nice folk who built Twitter and Facebook and Friendfeed. While they are nice people, I doubt if they had such massive charity in mind. They build the infrastructure, they bear the costs, I’m happy using it…for free. I go into a coffee shop, and pay money for the coffee, that’s the basic service, I never wonder if they work on a freemium model. I watch a movie in a theatre, pay money for it, and only grumble when they show ads. I suffer both kinds of monetisation, and still go back. But when the Fail whale happens, i rant, and threaten not to go back. Thankfully, I do go back.  I wonder if there’s something wrong with this scenario.

    So, monetising FB, Friendfeed, Twitter – why is it such a difficult thing? Is it because there’s no tangible value in them? But there must be, considering that millions use them everyday. In fact, I read a post yesterday that shows an example of tangible value created by Twitter. But then, the moment there’s a payment mechanism or an ad model discussed, there’s usually a user revolt. I still remember the extreme reactions to magpie.

    A very long time back, someone thought of leveraging the audience that uses content, that became the fundamental way of running media businesses. Newspaper, television, radio businessses have not been built on content, they have been built on monetising the audience that uses the content. Then, a long time back, the web came into being, and someone started a price war that started at zero. So we had free content, free mail, free IM and we were generally happy. Over a period of time, some learnt to monetise, and Google learnt it so well (hell, without content!!), that it built a Google economy, which I agree, might be an inevitable future. But while the ‘customers get everything for free and advertisers pay for Ad Sense’ model is great for Google, I wonder if it’s fair to demand the same of other services that subsidise our conversations with each other.

    Every UGC driven medium – Flickr, You Tube, Twitter, Facebook etc needs to find its own way of leveraging the audience. Template solutions might be a thing of the past.  Like I replied  to a comment on an earlier post of mine, I know quite a few twitter clients, while i know only one for FB. Facebook ‘s services compels users to visit the site, Twitter’s simplicity doesn’t. Every service is different. Ads are obviously not the greatest of solutions though both Facebook, and You Tube are increasingly going along that path. (Here’s an excellent read on Facebook monetisation) Twitter should find its own way of leveraging the audience its gaining daily. I personally thought the research based model that has been started by SocialToo is worth a shot, as one source of revenue. LinkedIn is already doing it. I also saw Twitpay today, and think there’s potential in it.

    Meanwhile, I feel quite like a hypocrite when i consider services like Twitter Image, which is based on Twitter and charges $100 for a customised Twitter background, while Twitter doesn’t have a business model as far as we can see. I desperately want Twitter to crack their model soon, after all with 2500 plus tweets, there’s a lot of me in Twitter. If Twitter dies, a part of me dies too.

    until next time, a sharing caring world, reluctant to share costs?

  • Life…streaming

    I always wonder what the ‘hard disk’ capacity of the human brain is… maybe we’ve or will figure out ways to quantify it, but unlike the mechanical one, or even ‘Eternal Sunshine of the Spotless Mind’, it will be a long while before we can get to choose what the brain keeps and what it send to the recycle bin. Maybe, by that time, they will also figure out how to ‘upgrade’ the human brain’s capacity.

    In terms of memories, we’ve been doing it forever, from clay tablets to computers, the aim has always been to store information, though processing and artifical intelligence did get into the picture later. But having notepad and word documents with dates and activities seems a strange way of documenting life.

    Which, i am guessing, is the reasons I stick to Twitter, but am always on the lookout for lifestreaming tools, like the one I have installed here. Its quite twitter heavy but also pulls information from my blogs, and a few other online accounts. I am also hoping to add Facebook status messages to it soon, since that’s also a good chronicler of happenings. This one does that too, but I’m yet to find a way to integrate it here.

    In case you’re wondering why this fascination for lifestreaming, think about how you feel when you see an old photograph, hear an old song, meet an old friend.. there are so many associations it throws up.. I bet you can recollect most of these associations now – the dress you were wearing in the photo, where you got it from, where its journey with you ended, why were you looking happy or sad; where you heard that song first, the mood change it causes in you and why, what was generally happening in your life then; under what circumstances you became friends, the fun you used to have together, shared incidents and so on…. Well, I, for one, am not sure, how far back I will be able to remember, what I’ll be able to remember, and for how long… and these things are important to me because together they are what is known as my life.. and it’d be sad if I couldn’t remember the details of my own life, through my own mind or its accessories… thats the reason behind this fascination for lifestreams… maybe its to do with being a sucker for nostalgia..maybe its the way I am built…

    I think it would be quite soothing at a later date, to sit back and read up the stuff that brought me to where I’d be then.. to better understand who I was, and perhaps figure out why I did what I did, why things happened to me, and so on..in essence, hunting for a pattern in the chronicle of a human life…

    until next time, the sum of our lives….

  • Web 2.0 and the need for a direction…

    I’d written briefly about the changing nature of blogging earlier, as part of another post, and since that’s a constantly evolving subject matter, I thought this would be a good time to add on to it. A good time, because I read an article recently that Google Friend Connect might be ready for launch. ‘Google Friend Connect lets you add social features to any website or blog’. The press release states that “Visitors to any site using Google Friend Connect will be able to see, invite, and interact with new friends, or, using secure authorization APIs, with existing friends from social sites on the web, including Facebook, Google Talk, hi5, orkut, Plaxo, and more.” That set me thinking on directions, because while i absolutely agree that the blogosphere is alive,well and kicking, this is sure to give it a whole new twist. Another point to note (in the article linked above) is that the nature of blogging is changing, and more rapidly. I feel that the lines between blogging, microblogging, social networking etc are blurring at a dizzying pace.

    So, what is it changing to? I remember a post by Dina, a while back, on the future of social networking, in which her 140 character response was “Networks based on & layered around location, access, presence & context. Those that enhance real-world interactions. Enabling choice, privacy and control”. I also agree that wih web 2.0 we have managed to create a great social platform.

    These networks/platforms could be blogs (powered by say, A Google Friend Connect), microblogging services (customised by you, using tools like Twingr), or social networks – not just the regular ones we’re used to, but unique versions like Sixtent, a very useful tool for those who like distinct boundaries between their personal and professional lives, which allows you to share different sides of yourself to different sets of people, basis your comfort levels and privacy requirements, or Mixtt, which attempts to infuse more reality into social networks (via Startup meme), or Zahdoo, a socio-cognitive utility that ‘takes the social computing to the next level by giving users insight into popular and collective mindset while retaining the relevance and significance to the user’s lifestyle.’ (via IndianWeb2).

    The time is definitely ripe for the social networking scene and social media in general, to get a rejig of sorts, and condense into something that can be more useful to our existence, in both real and virtual terms. Without the creating of this value, the interactions provided by social media might become an exercise in itself. Good, but way below the potential. This rejig could help wonderful services like Twitter evolve robust business models. Now, these business models might differ from the traditional ones that we’re used to, but that’s fine, after all, the businesses themselves are hardly the ones we are used to.

    Social media is a kind of disruption to the regular web we were used to, and like any disruption, it does require time to evolve in a direction that supports itself and its stakeholders- whether they be users, developers or investors. But given that money is intrinsically linked to our daily existence, perhaps its time to take sterner looks at where we are heading, unless of course, we are heading towards another disruption!!

    until next time, i shall start with some personal analytics, courtesy me-trics 🙂