Year: 2008

  • Mo Brand Ambassadors

    I just realised that I totally forgot about Abhi B (or Shaky B, depending on your levels of dislike. Oh ok, I’ll stop. Can’t even be a bit nasty on my own blog 😐 ) in this post, where i talked about brand ambassadors for mobile handsets, among other things. But we’re not going to continue on the same lines of discussion here.

    I happened to see the new TVC for MotoRokr E8. The ad is a continuation of the earlier Moto ad (watch the complete one here, I have only seen the edit, this is super cool) Any ad that starts off with a spoof of ‘Rendezvous with Simi’ has to be an attention grabber, and going forward this one doesn’t disappoint. The sudden blaring of ‘Appidi podu’ from the Tamil movie ‘Gilli’ was shocking, the first time, and funny, every time I watched. The film briefing with the ‘heroin’ and ‘desh ka jhanda’, followed by the regular awards ceremony, all are a spoof of life. The icing on the cake is ‘Come on Ab, shake a lil’, followed by the abso Tamil dance steps.

    The other I have been seeing is the Aamir Khan ad for Monaco – Life Namkeen Banaiye, the one where he plays a prank on the serious team coach, by putting a sticker with scratches on a brand new vehicle. The humour wasn’t really good, in the same vein as this one earlier, but more importantly something else was lacking, and that brings us to the point of the post.

    Usage of brand ambassadors. The first one worked for me primarily because the humour was good. More importantly, a lot of it was Abhishek laughing at his own expense, as well as the fraternity he is part of. And because its Abhishek, (and I’m a huge non fan), you end up having a good laugh, because while he’s always trying to be goofy, this time he succeeds. Great usage of a brand ambassador.

    On the other hand, Aamir Khan. There was a time when this ad would have worked, exactly saat saal pehle, when ‘Dil Chahta Hain’ released. Aamir’s character was a riot, complete with exactly the Monaco kind of pranks, actually better. Maybe even later, after the release of RDB. But post the SRK-dog fiasco, and the constant baiting of co-stars including Salman, and the yet to be launched Harman Baweja, let’s just say the Aamir brand of humour (in case it exists) isn’t exactly popular.

    I doubt if stars are taken only for the visibility. Usually there is also a dna fit with the brand or at least a characteristic of the star that the brand would like to exploit. If that is indeed true, then Monaco’s choice is a bit too salty.

    Incidentally, what did you think of the new Reynolds ad, the one where they use Sachin’s one day and test avtaar colors to show the different pen characteristics? A bit labored, but a smart idea nevertheless, i thought.

    until next time, mo rockr, mo na ko

  • The Art of Breathing

    ‘Breathe in’ said the instructor. A collective intake of breaths followed. ‘Now hold until I tell you’, he continued. The stillness followed for some excruciating seconds. Just as he said ‘Exhale’, a sound erupted which prompted quite a few giggles. ‘..through the mouth’ said the instructor, with a deadpan expression, and without missing a beat.

    until next time, gas chambers

  • Taj

    Colin De Silva

    More than the Taj itself, the book’s focus is on the man who built it, or rather had it built – Shah Jahan. In tracing his life and highlighting the love of his life – Mumtaz Mahal, the book touches upon four generations of Moghul rule, starting with Akbar and ending with Aurangzeb. While Taj remains a work of fiction, it borrows heavily from history, and well known characters like Nur Jehan and Jehangir have important roles to play.
    The story focuses on the intrigue that was part of the Mughal court and its machinations, and the impact that it had on determining the emperor of India. It follows the life of Shah Jahan, from the time he was a young prince, to his death, as an emperor deposed by his own son.
    Perhaps the tale is best summarised by the words of one of the characters in the book, and which would best represent the lives of each of the characters – “With any human being, an aim becomes an ambition, an ambition, a compulsion, a compulsion an obsession, which can only destroy the human being”. While, for most of the characters, the aim was the Moghul throne, for Shah Jahan, there was an additional one – The Taj.
    In essence, a good book to read to get a glimpse of what life must have been during the days of the dynasty that defined Indian history for quite a few centuries. If interested in more historical accuracy, i would suggest ‘Emperors of the Peacock Throne’ by Abraham Eraly

  • India Gate

    Yes, we have one in Indiranagar too. We actually went there to see if Fire & Flakes was still around, but that has now been converted to India Gate. Its located on the 100 ft Road, Indiranagar, in the same building as ‘The Great Wall’ and ‘The Silver Tube’, the latter is a lounge bar. The first one is self explanatory, right? When you’re coming from the Koramangala side, you can see it on the right as soon as you get down the flyover, the same building as the ‘Adidas’ showroom.

    They have a pretty adventurous parking process for 2 wheelers, where you have to travel beneath a waterfall to your parking space, which is then customised live for you.  Wait, it aint over yet. they also make sure that you build your appetite. Oh, okay there was a leaking a/c above,  they removed the cycles which were already kept in the ‘parking space’, so that i could park the vehicle the way they wanted it, and the lift doesn’t function. Ah, now you comprehend the dripping sarcasm.

    When i called these guys in the morning, i specifically asked for ‘Fire & Flakes’, and they reserved a space for me. Great, except that when we got there, we were told that ‘India Gate’ had taken its place. I’d have understood if they had maintained the cuisine, but with that name, its an impossibility. It’d have been much better if they had at least informed me when i was reserving a table. But since the view (of the Airport road flyover) looked good, we decided to go ahead and dine.

    And so we ended up ordering a Murgh Shorba, and for the main course, a Murgh e Shamin, Macchi e Khorma, a Bharwan Kulcha, and a Rogini naan. The soup was just over lukewarm, and we had to gulp it down to prevent it from going cold. In my fleeting interaction with it, I got some onion and spicy flavour, which tasted quite decent, to be fair.

    The Murgh e Shamin is boneless chicken, in a brown onion and corriander gravy. It was quite good, and the quantity was just right for two people. The Macchi e Khorma offers quite a different taste, a piquant, tangy flavor. Its a yellow gravy, flavoured with cumin. It reminded me of Bengali dishes. The Bharwan Kulcha was quite good, and has a sicy cheesy stuffing. The Rogini Naan was only distinct by the sprinkling of poppy seeds on top.

    The place offers quite a selection of starters, both veg and non veg, and sufficient options for veg and non veg main course dishes. The desserts are only the normal Indian fare – Rasmalai, jamun etc.

    But our bill came up to over Rs.750, which the meal or the ambience really couldn’t justify. So, a repeat visit to India Gate. Nah, we’ll pass.

    India gate, Katrina complex, 100 ft Road, Indiranagar, Phone – 41519000

  • Ad-vanced Processing

    No, don’t go away, this is not a tech post.  And stop sniggering, one day I will write a tech post.  Hell, if Laloo can blog…There’s been a spate of celebrity blogs recently – started perhaps with Aamir Khan, then Big B, Salman Khan and a couple of days back, Karan Johar. The fad, I think will soon run out of steam.

    But there’s a very interesting twist I saw to the celebrity-in-the-internet space today, and felt it was very well weaved into a brand’s strategy. The brand is a processor – AMD, and it has chosen Viswananthan Anand as its brand ambassador. On a broad level, the processor-chess-intelligence connection is itself a good one. The TVC idea is a neat analogy, showing Anand try his hand at cricket, failing, and then saying that in a cricket crazy nation, he chose to pursue chess because he was good at it. From an analogy point, cricket is Intel, and the message is that one should choose a processor according to one’s requirements, and not because everyone else follows a trend.

    Coming back, a site has been launched – askvishy.com. As the name suggests, the site gets Anand to clear perceptions about computers, and also offers help in choosing computers according to requirements.There’s also some kind of contest there, but didn’t participate because they asked for the address in stage 1 itself.

    In essence, a well thought out campaign, that uses the brand ambassador well, but only a first step towards what should be a prolonged strike at the far-and-ahead market leader. Intel can’t afford to stay inside anymore.

    until next time, AMD is no more wishy washy