Year: 2008

  • Carp

    I usually don’t pay much attention to car and bike ads, primarily because I am not their target audience, at least for now, and from a brand pov because, they will either show me ads, attitude or stunts (though i liked the most recent Pulsar ad, the music mostly 😉 ) I really can’t blame them, they are dead if they do, and killed if they don’t.

    But I recently caught the Mahindra Logan ad because I thought Kunal Kapoor wore the same clothes (in one shot) he did in the Indian Terrain print ads. :p So i watched to make sure, though I haven’t figured it out yet. And I wasn’t paying attention to the ad content, but I watched it again thanks to a very thought provoking comment on another ad from the same category (cars). That was the Tata Indigo CS ad. I had caught that earlier thanks to its manic frequency and some nice music. We’ll talk about the comment in a while.

    Kunal Kapoor, in the Logan ad, wonders and questions the same rat race we are all participating in, our fear that keeps us from thinking differently, says how style can’t be achieved by showing off, and how one should think different from the herd. Mahindra Logan is more than ‘dikhava’ and apparently ‘the answer is here’. (Er, answer to what? the only question i heard was ‘why?’ ) :p  That would come under the attitude + style category, but quite a ‘straight’ take.

    The Indigo ad was one that a lot of working pros could identify with. It shows an employess whose boss doesn’t miss a single chance to bully him – whether its opening his cabin’s shades just as the employee is about to take a break or showing off a better pen, or a tea set, or coming to his cubicle when he’s about to call his girlfriend/wife or any of the little things, that the ad uses to tell a real and believable story. The twist is in the parking lot, where the employee takes out his absolutely different car from among the regular cars around, while his boss is caught admiring the car, and then burning with envy while he drives off. The punch line- ‘at the end of the day, style does matter’. A ‘style’ ad that is treated with humour. The punch line for me came from the wife, who pointed out that while the employee can drive home in that cool car, the next morning after he drives to work, he’ll still have to work under the same boss, and take the same crap.

    Now, i’m not sure if many people would think that way, but if they did, it would be very sorry for the brand, because would consumers want to be associated with the kind of servile attitude that the employee projects during most of the ad, and then relies on his car to go one up on his boss? Especially if the target audience is a no-nonsense generation that has confidence in its own abilities?

    For me, the lesson was that no humour ad can be consumer-proof. There’ll always be a smart alec around who will twist your communication 😐

    until next time, with consumers like these, who needs competitors?

  • Unaccustomed Earth

    Jhumpa Lahiri

    This is Jhumpa mashi’s (from her role in the cinematic version of ‘The Namesake) 🙂 third offering. The book consists of 8 works, the last three related to each other.
    Melancholy, that’s always been my favourite takeout from her books, and this one does not disappoint on that front. But if you’re looking for anything beyond the regular Bengal and Boston chronicles, you are advised to look elsewhere. This book really reminds me of Interpreter of Maladies, her first book, though the premise of the stories (except the geography) do differ.
    To briefly describe the stories, ‘Unaccustomed Earth’, the first story, is of a man who discovers interests after his wife’s death, and connects with his daughter in a way she’d never thought possible. ‘Heaven and Hell’ is a tale told by a woman who discovers her mother’s affection for a young Indian their family took under their wing. ‘A choice of accommodations’ is about a couple coming to terms with each other and their marriage, a sort of reigniting the spark, if you will. ‘Only goodness’ is a woman’s attempts to hold together her family, and her guilt over her role in her brother’s downward spiral. Nobody’s business is a story of a boy who loves a girl who loves a boy. 🙂 The last 3 stories trace the life of a man and a woman who appear in each others’ lives, as though pulled by fate. This was the one I liked best.
    The above have been simplified to avoid messing up the plot and giving a warped perspective. I have noticed that with Jhumpa’s works, people have different takeouts.
    Meanwhile, her eye for nuances and her subtle ways of expression make up for perhaps what can be roughly put as lack of depth in her characters.
    But the stories are a compelling read, and are very human. While I’m by no means an ABCD (perhaps Confused Desi, but definitely not American Born) it is extremely easy to identify with the characters’ emotions, in spite of an alien setting. The kind of book I’d love to curl up with on a cold, dark, stormy night, with Coldplay in the background.
    Melancholy, and the complexities of the human race!!

  • Kwippy quips

    Move over microblogging, here comes nano blogging. Have been exploring a new service the last couple of days. Most of you would have heard about it by now, it goes by the name of Kwippy. This gives a great intro to the service. (a Kwiki, if you will)  While it is definitely related to the Twitter / Plurk clan, its distantly related, at least a cousin, and definitely not a clone. And its desi manufactured 🙂

    I got hold of an invite by just asking for one, the response was prompt. And that, from my interactions so far, has been the hallmark of the Kwippy team – timely and efficient response.

    Kwippy can be made to work in sync with your GTalk or Y! Messenger, or like me, if you easily get sick of the GTalk alerts (i have disabled twitter because I couldn’t take the constant blinking) you could use the web interface. And using that, you can Kwip your status messages, share bookmarks and more or less do most of the things that you would do on IM with your friends. Ah, friends, thats another key thing, because unlike say twitter, where we add a lot of people who are not known to us, the IMs usually have friends we really know. While this may become very twitterlike when the crowd pours in, for now its friends and friends of friends, more so because its on ‘invite’ mode.

    So you might ask, THAT’s the differentiator from twitter? No, the difference maker for me, is the threading. Unlike Twitter, but like Friendfeed, you can comment on my Kwip on Kwippy, which means we can keep having conversations on a post, but open up other threads simultaneously, and most importantly, easily keep track of all this.

    So I’ve been reasonably impressed with the service so far, despite a few 500 errors. Dammit, twitter got funded, and still has problems,  and we still grin and bear, so its okay!!

    But my common grouse with all the new services that keep getting launched applies to this one too. Most new services, with perhaps a small and partial exception – Friendfeed, take me out of the carefully created environs of the existing service, be it facebook, twitter, my blog and so on. To recreate the world, I have to wait till all my friends get there. So my immediate but (possibly) very ambitious wishlist from Kwippy or any service/ on the lines of ‘conversation enabling’ would be, for starters

    • making it easy to import friends from other ecosystems (kwippy from twitter? 😉 )
    • evolving a mechanism to have a Disqus kind of widget (thanks to wordpress’ anti javascript stance, disqus won’t work here), that would allow me to connect my blog with a kwippy site (I agree that its a nano blogging platform, but in essence, comments are nanoblogging too) That would allow me to link my blog crowd (don’t snigger, my other blog gets decent comments) with the Kwippy crowd.
    • a browser (ff) add on, to some its more convenient than IM

    Meanwhile I’m awaiting an invite from LiL, it seems to be on a ‘sharing moments’ path. In case you need Kwippy invites, all you have to do is ask. 🙂

    until next time, try kwipping

    PS Speaking of Indian startups, this is an awesome compilation. Hats off!!

  • Social Ambassadors

    Yes, it is the age of conversation, but in India it is also the age of brand ambassadors. And not just the average Joe Ambassador, but ones who blog. I, for one, subscribe to Big B’s blog, because, from his posts, i think he is a natural. And even if this is true, he’s doing justice to the job.

    Anyway, after blogging for a while, it was quite understandable that with his hectic schedule, Big Adda should make his life easier by giving him a mo blog. And now he’s having a blast with microblogging @160 characters. Updating multiple times a day and speaking his mind.

    The entire activity set me thinking. So, what happens when the transparency of social media meets brand ambassadors?  How would, for example, the Big B (as brand ambassador) react, if God forbid, a pesticide (Pepsi) or a worm (Cadburys) issue erupted again? What role would he play? Blogger or Brand Ambassador or a boring diplomat? Assuming that he uses the products he endorses (okay, stop laughing!!) would he sometimes play the dissatisfied customer?

    I got a glimpse of perhaps what lies in store, thanks to this entry of his. A tale that most bloggers would be familiar with. Sit and write an entire blog post and the server conks out without saving!! In this case, he was blogging on Big Adda. Bad publicity, I would think. Thankfully, someone there was smart enough, and pretty soon we had another entry, this time thanking a Big Adda official. Wonder if they’d do that for mere mortals though 😉

    But back to the point, in an era of instant communication and celebrity bloggers, would brand ambassadors  now have revised contractual obligations that draw a clear line on transparency? One that would bring brands back to the familiar comfortable opaque territory that they have been operating in? Or will the celebrity be true to the spirit of blogging? (read the poetry – header on Big B’s blog) 🙂

    until next time, brand bloggers 🙂

  • Wake up call

    He liked watching her sleep. She looked so much at peace now, wrapped up in that something-like-a-shawl thing. But he’d have to wake her now, to tell her that he’d finally cracked a puzzle. Now he knew why reality shows worked. People would rather watch someone sleeping than the movie for which they paid Rs.200.

    until next time, in reality….