Month: December 2008

  • Samarkand

    For those into history, Samarkand, in Uzbekistan, is the birthplace of Babur, the founder of the Mughal dynasty in India. For those into immediate concerns, like ‘where do we go for dinner tonight’, its also a restaurant on Infantry Road, part of the BJN Group. Infantry Road is a one-way, so don’t try to get in from the Safina Plaza direction.

    We called on Friday to reserve a table (the day you get a table without reservation, you might as well make life changing decisions too, you’re in luck) We were told that both the two seaters were already reserved, so we asked for a 4 seater, and then our 2 friends who were supposed to join us, failed to turn up. 😀

    Samarkand specialises in the cuisine of the place its named after. The menu card is a nice curio, and is in the form of a newspaper, and gives a small peek into the culture and cooking habits of the area.

    We’d decided to try out a kabab this time, so from the choices available, we selected a Murgh Gilafee Seekh, which is ‘made from chicken mince flavored with cardamom, and wrapped with finely chopped pepper’. Not a bad choice, and tasted good, especially with some of the sauces they provide. A bit of ‘anti snobbery’ desreves mention, as we were asked to eat the dish without the aid of cutlery. 🙂

    That, and the bread sticks, made us go for a single gravy for the main course. So, we ordered the Murgh Peshawari, which is ‘chicken in a rich and invigorating blend of spices, brown gravy, roasted garlic and fresh red chillies’. To go with it, an onion kulcha and a paneer kulcha. Boneless chicken, and a very tasty gravy, goes well with the kulchas too. The red chillies weren’t spicy though. The quantity is sufficient for two people.

    We were stuffed, so we skipped desserts, but there are a few good options, for about Rs.150. The service was very good, though unlike the last time we were here, there was no advice given on the menu.

    All of the above, including a bottle of mineral water (Rs.70 again)!! :O, and a service charge of 10%, came upto just over Rs.1000. In terms of wallet friendliness, its less affectionate than say, a Sahib Sind. So, a good place to go, if you plan to splurge.

    Samarkand, #66, Gem Plaza, Infantry Road, Bangalore. Ph: 41113366

    Menu and Photos at Zomato

  • @ the friends within followers

    Sometime back, I’d written about micro ambassadors, where I’d also touched upon the long tail of twitter influence that is made up by individual users, and marketing opportunities therein. I read a few posts recently that made me think on the subject a bit more.

    Some of the posts referred to a research paper on Twitter, by HP, which reveals that

    the driver of usage is a sparse and hidden network of connections underlying the “declared” set of friends and followers.

    A few numbers on the respondents (from the study) – 309740 users (this sample is 6% of the twitter universe, info courtesy Jeremiah’s post, the comments on the post are also very interesting), who on an average posted 255 posts, had 85 followers, and followed 80 other users. Among the 309740 users, only 211024 posted at least twice. The average @ replies ( conversations between 2 or more users, specifically mentioned in the tweets) were 25.4% .

    A few findings I thought were interesting. The number of posts increases with the number of followers but saturates after a certain point. However, this saturation does not occur if we consider the number of ‘friends’ (followers with whom a user has had 2 or more @ conversations). The study also shows that on a number of ‘friends’ vs number of followers chart, the number of friends saturate after a certain number of followers is crossed. Understandable, since in a day, one can only have so many conversations with so many friends. My twitter statistics (though not the same as the average user in the study) corroborate these friends and usage findings more or less. It is thus debatable whether there’s any sense in just increasing the follower count. A certain Guy definitely wouldn’t agree, and it does finally depend on the intent. 🙂

    It also questions the follower-influence- WOM marketing model, and its scalability. I’m actually quite happy with this since I have never been comfortable with this line of marketing strategy on a trust based network. While its not scalable generally, there are exceptions – Guy’s Alltop is one easy example.  The relationship he has with his ‘followers’ obviously doesn’t fit into the followers-friends definition discussed earlier.

    The echoing powers of RT (re tweeting) is another thing to be kept in mind. If I follow someone, and i find some content interesting/informative, there is a good chance I’ll RT that, even if I do not have regular conversations with that person.

    Lastly, this equation might change if Twitter implements groups. Even though its limited to Japan now, there is a good chance that the rest of the world could get it soon. Meanwhile, you can always use Twittgroups. Groups would allow consolidation of crowds interested in certain things. Marketing would definitely be easier then.

    And finally, to wrap up, the favourite twitter pastime- revenue models. If such marketing is not a scalable option, and will not excite brands to use twitter a lot, what will? I read two very good posts on the subject of revenues. RWW has a post on the search of Twitter being used as a revenue tool, since it gives live results from all of Twitter, and doesn’t wait for any indexing like Google does. In fact, the idea of companies using Twitter as an early alarm signal is something I have come across before. Nick Bilton has an interesting idea on Twitter throwing up the kind of immediately relevant ads we would like to see with “some really intelligent data mining and cross pollination”. I quite like that idea too. 🙂

    until next time, tweet and ye shall find 🙂

  • What’s age got to do with it?

    Their eyes bore into each other’s. They both realised they could no longer hide their feelings for each other. But they hesitated, there was a huge age difference between them. Finally, the younger one let his emotions show. He made monkey faces. The 30 year old who reciprocated in kind, didn’t make a pretty picture.

    until next time, planet of the…..

  • Patna Roughcut

    Siddharth Chowdhury

    Patna Roughcut is a delightful little book, the kind of book you hate for being only 180 odd pages long. It revolves around the life of Patna’s own Ritwik Ray (i think there’s a lot of Siddharth Chowdhury in him), his life around Kadam Kuan, in patna,and Delhi University, the characters that influence his life- friends, mentors, and lovers.
    It is a tale of growing up, growing old and the loss of innocence. On many occasions, it reminded me of The Wonder Years. The interesting thing about the book is that its non linear, not just in terms of narrative, but also in terms of narrators, and though the protagonist remains Ritwik most of the time, you also get to read others’ perspectives.
    I think I connected with the book (also) because of its small town setting, middle class values, and ambitions that never go beyond a certain limit. It has a lot of “you know you were a kid in india in the 80’s ” moments that are very endearing.
    When you know that a wave of nostalgia tinged with melancholy is upon you, this is the book to pick up and laze through

  • A TVC viral ?

    Some of you might remember this ad of Bajaj for their 125 cc bike .

    httpv://www.youtube.com/watch?v=Gydm0ndfUQA

    It had 2 guys comparing their bikes at a traffic junction, and shows how the Bajaj bike scores on many parameters for a lesser price. Decent, but nothing spectacular.

    What caught my attention though was this Sun Direct ad that i caught on TV a couple of days back. After having seen some earlier ads of the service in a few inhouse channels, I was thankful that they had started acknowledging advertising as a profession. So this work, which did a cool take on the Bajaj ad, took me by surprise. Take a look.

    httpv://in.youtube.com/watch?v=NZAoP1C3Y-A

    As you’d have noticed, this time the roles have been reversed. I thought it was a good tactic – to piggy back on a much aired and (decently) identified ad and more specifically, its characters. After all, the intent was the same- compare the product with existing players in the market, and show its superior qualities.

    The good part is that these are just characters, and nameless ones at that, so I don’t think they can be copyrighted (correct me if I’m wrong) I’m wondering if other brands will have fun with these two, if so, we’ll have a good TVC viral; and different stories like Krack and Jack, only with multiple brands. I don’t think Bajaj will mind. After all, its a completely different category, and moreover, it adds to the recall for their brand. Maybe Sun can give Bajaj XCD 125 customers a free set top box?

    Zatak and Axe, though, are a completely different story altogether.

    until next time, ad value