Month: November 2008

  • The Moment

    The moment went off without a thought. It was only when his wife reminded him that he realized the specialness of the moment. It wasn’t much, but the last time it happened was eighteen years back, in eighth standard. The next day, he chewed over the nostalgic moment a bit before he opened his lunchbox.

    until next time, do you remember your favourite school lunch box? 🙂

  • News..yes. Papers?

    Rupert Murdoch recently stated that the doomsayers predicting the end of the newspaper industry are off the mark. According to him, online readers also need news form a source that they can trust, and that’s what newspapers have always been doing. He agreed though, that newspapers would have to change from the ‘one size fits all’ approach to cater to readers’ demands. He mentioned his plans for WSJ, to offer three tiers of online content: free news, a subscriber-level service, and a third “premium service” of reader-customizable “high-end financial news and analysis.”

    The newspaper, or a very close electronic cousin, will always be around. It may not be thrown on your front doorstep the way it is today.

    On the whole, I tend to agree with him. However, I also feel that newspapers would be missing the point,  if they see this as just a change of platform. Its a mindset change, not just in terms of news delivery, but also in the way they approach business. After all, even the biggest names, like NYT , Gannett (publisher of USA Today) , are not in the pink of financial health.

    Before we get to that, a few varied ‘heritage media’ (print) trends. On one hand, we have publications like Christian Science Monitor and PC Magazine and many others switching to a primarily online only presence. On the other hand, the NYT opened up a couple of APIs, releases an AIR based news reader, the Guardian buys PaidContent, and offers full text RSS feeds, the Financial Times’ new site design resembles a blog, and some magazines are even rolling out Instant Messaging functionality. Over to India, Live Mint and Business Standard have recently launched podcasting (via WATBlog), India Today added Cosmopolitan to their existing list of digital properties and Business Standard has launched a branded Instant Messenger – BS Buddy (via Medianama). In essence, newspapers and magazines seem to be looking a bit more seriously at making the transformation from real to virtual.

    So this is a good question to ask – what’s the next step for news? To start with, they could take a good look at this list of 10 things that every Newspaper/Magazine site must do. This itself would be completely against a few things that they’d consider sacred – most notably, link sharing and responding to comments. Broadly, I’d imagine it to be a two pronged approach

    • figure out how to deliver their content on digital platforms, and that might even lead to changes in the kind of content they gather, and the way they gather it.
    • figure out a business model that can leverage the content they have – subscription/ advertising/ both.

    First the content aspect. A lot of publications have been experimenting with citizen journalism. They’d do well to check out tools like CoverItLive. Instead of randomly adding a ‘blog’ section to the website, make it work. Get enthusiastic journalists to blog. Get regular bloggers to do guest columns on specific topics of their interest. Promote them and the content they add to the site. This would help them being aggregators who also serve niche interest communities. What is equally important is to bring about a systemic approach to making journalists regard their story as just a start, and getting them to take ownership of making it a conversation. There are advantages in it for them – new story ideas as well as a better understanding of their readers. Yes, Twitter can help in the conversations too. These changes in news gathering techniques might very well change the quantity and quality of newsroom staff. This makes a great case study.

    The business aspect. I read a a very insightful article on how the entry of print publications into the digital medium will change the balance of power and wealth in the link economy. This process has already started. But before that, I think they have to see themselves as news sources, rather than just the newspaper on the web. This would influence how and where they position their ads, and would help them deliver better value to advertisers, as well as readers. While on this subject, I think online ad networks that include newspapers (with various editions and publications) along with independent blog/ blog networks that complement/add on to their content, might make sense. I remember NYT making a sort of conglomerate in association with 3 other newspapers, sometime back. There are other business models too. For example, there are community funded reporting services like Spot.us. (via RWW) Do check out this link for a very radical approach.

    Though readership of dailies (with very few exceptions) continue to drop, I don’t think newspapers are in their death throes in India. But should they wait for that? A good brand takes some time to build. There’s a reason why more people in India visit Rediff and Yahoo and even the web 18 properties than Indiatimes/ Times of India group properties. I’m hoping to see something like Instablogs join the big league soon. Brand loyalty in the real world need not translate into brand loyalty in the virtual world, especially when you’re dealing with a (by now) commodity called news. And as newspapers would know from their real experiences, once readers are used to a certain way of consuming content, it’s difficult for a competitor to sneak in. It would pay well to learn from mistakes – of those aborad who might have waited too long to transform. After all, what doesn’t kill you doesn’t necessarily have to make you stronger. And I’m not sure if newspapers would like to be part of the thin end of the long tail of news consumption, with pure play web entities occupying the head.

    until next time, save paper, save the environment 🙂

  • Password…protected?

    I sometimes end up passively watching ‘Moment of Truth’ – passively because it plays in the background while I’m surfing on the web. In the beginning I used to have a healthy disrespect for not just those who indulged in spilling out details of their life (mostly of the skeletal variety found in cupboards) but those whose voyeuristic inclinations made them watch it intensely.

    But now, it has also made me wonder about the almost cyclical nature of transparency. Wasn’t there a state when everyone knew everything about everyone else? Or, rather, one protoplasmic entity with a single consciousness? And then it evolved slowly until everyone had secrets. And now we have people willing to reveal their secrets for money. Of course, it doesn’t take us back to the original level, but still…

    In a comparable context, sometime back, there was also an interesting discussion on twitter, on privacy issues on the web, and people getting to know passwords. Like i said there, I’d classify these password hunters into basically two types – one for whom your identity is just another information source – banking passwords, credit card details etc, this guy wouldn’t be interested in  say, your clandestine relationships; two would be the guy who knows you personally and would like to really like to find something personal about you via your virtual life.

    Do we fear the second kind more than the first kind? Because he will break the persona that we have built over the years, in front of others, show them what we are beneath the veneer, and more importantly force us to face ourselves? Isn’t that the reason we are so jittery about privacy. It can’t be just the fear that he might use our accounts for something bad. When I look at it objectively, personal accounts (mail, blogging, social networks etc) are just data- data that we might choose not to share, what we call personal data. But what exactly do we mean by personal? Isn’t it just something, that if told to someone else would shame us to some extent? Isn’t that what we are trying to protect? Or am I missing something? What really is privacy?

    I really wonder if these privacy issues will somehow (in the long run) force us to have characters that are more spotless, a sort of utopian existence, when people are so transparent to each other, that there will be no reason or room for secrets? I think it’s possible, you?

    until next time, translucent lives

  • Bigg Loss?

    At the beginning of this season of Bigg Boss – Bigg Boss 2, I had wondered how many brands would involve themselves in the reality show. I was hoping that they’d not stick to obvious brand placement and make themselves a part of the story. I noted about eight brand plugs, though there might be more, since my viewing waned towards the end. I had some uncomfortable introspective moments when I caught myself watching four guys in a reality show. Now, its difficult to figure out whether brands got a good value out of these associations, since we don’t know the kind of financials involved. So, I’ll restrict myself to my takeouts as a viewer.

    • Airtel – Airtel gave away tees for the Delhi Half Marathon, a very clear case of ‘Here, wear’, but salvaged a bit by making a task out of it – all the inmates asked to run (combined) a distance of 21 kms without stopping. I think there was a charity link too. 175 comments generated here for the episode, I didn’t see Airtel there. Airtel also had its ringtone as the wake up tune on many days. But the one that worked best for me was the scroller that happened whenever two inmates who were sulking with each other started talking to each other. It read ‘Barriers break when people talk’. Of course, when Sambhavna and Payal were involved, it usually led to more fights, but I wouldn’t take it against Airtel.
    • Fevicryl – I remember Fevicryl only from one episode, but it left a mark. As a task, the inhabitants of the house were asked to make gifts for their fellow inmates, using some basic items and Fevicryl. The interesting part was how the inmates made stories out of the various things they made for each other. A few of them still remain with me like fevicryl decorated diyas being given to “light up someone’s world”, and a very ethnic design made to ‘remind someone about India’ always. The offering of Fevicryl was weaved into the narrative of the show, and it resulted in some good conversations. Impressive stuff, Fevicryl.
    • Dettol – sigh, ‘what can you do with dettol’ was the question asked as part of the task. How imaginative! The task fizzled out even before it started. The ‘babies’ track was boring as it is, using Dettol to wash the nappies was a force fit.
    • Vanish – Hey, someone actually came up with the idea that I’d proposed for Tide, starring Rakhi Sawant. The task was to wash clothes with vanish, and Monica mentioned the dirt removing capacity of Vanish. Actually, they should’ve got Payal and Sambhavna to do this, they washed the maximum dirty linen in public. Not bad, not great.
    • Kinetic Pleasure – With a generous sprinkling of ‘Why should boys have all the fun’, this task had the girls riding the vehicle around inside the house. Impossible to miss, but depends on how much was paid. If visibility was the agenda, consider it achieved.
    • Max New York – I’d already mentioned their good use of the ‘Shandaar Budget’ board. Since everyone ends up wanting more budget, the line ‘Karo zyaada ka iraada’ fits well there. There was also a task, based on the line, in which the inmates had to give a speech on how they were best suited to win, and what they’d do with the prize money. In fact, I noticed that later, when the inmates discussed their plans (after they got outside) they invariably mentoned the line too. One of the better usage in the show. Good work, i thought.
    • Mainland China – A few days before Diwali, they sent dinner for the housemates. It was a pity that one of the inmates (forget who) complained about the food. Ouch!!
    • Chevrolet – Chevrolet gave away an Aveo U-Va car for the ‘Bade Dilwala’ of the house. Turned out to be Rahul Mahajan. Since this was given away only in the end, but was discussed on every eviction day, they did get some good visibility. The product connect (Saif’s Chevrolet ad focuses on the interior space) was decent.

    In this context I have to also commend in.com for the exclusive online tieup. While some of the efforts were decent, there is still a reluctance on the part of brands to refrain from one way communication of their message. Tang (in the first season) was just there, the story and the communication happened organically. I would have liked to see brands weave themselves into the context and have their communication as a result as opposed to the start point.  But I wouldn’t be surprised if all the brands were happy to just ride on the popularity and viewership of Bigg Boss, and just have themselves seen in the show. So, what did you think of the product placements?

    until next time, karo zyaada ka iraada? 😉

    PS. If you can remember any more brand placements, please let me know via the comments section.

  • Kolkata

    No, this is not the one with the Oh, on St.Marks Road (that’s Calcutta anyway), this is closer to home – Koramangala. Very near to the place where i first stayed in Bangalore, in ST Bed. Okay, so when you’re coming from the Indiranagar side, take a left at the Sony World junction (from the National Games Village side keep coming straight). At the next signal (after Identiti, and opp Silsila, the junction which used to have the Maharaja restaurant) take a left, and then, another left. You’ll see Kolkata on the right. Yes, finally something right. It’s actually not very difficult to find. Parking shouldn’t be too difficult for 4 wheelers, it certainly isn’t for two wheelers.

    The place is very well done, with a lot of ethnic Bengali stuff on display – handicrafts, art etc. The person who runs the place said she had done it up herself. It’s very good, for the most part, and keeps the ambience in line with the name of the place. The staff are extremely courteous and the place emanates a very homely feeling. Since we planned to reach there early, we didn’t reserve, but the crowd picked up as we were leaving. So you’d do well to reserve if you plan to go after 8.30.

    So, we decided to skip the soup and start with some fried fish. The start was a bit disappointing since the fish was nothing special. Not that it was bad, but it was the kind of stuff we regularly have outside. The Bengali options in starters didn’t appeal to us (mostly because of my personal dislike for some vegetables) and the one we did decide on first was not available.

    So, with some apprehension, we approached the main course. At first we thought that we’d have some chicken and fish with luchis. But the person in charge of our table, really took charge, after we started placing the order. To him, our order must have seemed  a gross insult to the way Bengali food must be  consumed, in terms of combinations. So, to begin with, he brought us luchis (one plate – 4 numbers) with Kosha Murgi ” a dry chicken preparation cooked in select spices’. Though the menu says dry, its actually a thick gravy, which goes extremely well with the luchis. Next up, we had ghee rice with Macher Jhol (which is the regular bengali fish curry). An awesome combination as the items complemented each other perfectly. My problem with Bengali food has always been the mustard oil flavor, but thankfully I didn’t feel it, at least in the dishes we had. Must be said, everything we’d ordered was served piping hot. The quantities are absolute value-for-money and such that you can try out many things. And now comes the best part of the dinner – dessert!! While I’m not an expert on bengali desserts, and haven’t gone more than the regular (usually KC Das and tin cans) rasgullas, mishti doi, and rasmalai, I’d still say that the desserts at this place were sublime. I ordered mishti doi and it was different from the stuff I regularly have, and different in a very nice way. But the Ras Malai that D ordered went beyond that. It’s a must have. As the owner rightly said, the effect it had on D was quite evident from the broad grin on her face.

    All of the above cost us just less than Rs.700. The place is definitely worth your visit, and you really must try the desserts. My only suggestion to the owners would be to knock off the North Indian part of the menu, it didn’t make much sense to me to have that in a restaurant called Kolkata.

    Kolkata, 965, 4th Cross, ST Bed, Koramangala , Bangalore. Ph: 42555999

    Menu and Photos at Zomato