Dido and Social Media – Rock On !!

At the very outset, let me state that Dido doesn’t have to do anything spectacular for her to be special to me. She can just keep crooning her stuff, and I’ll keep going back for more. So why am i trippin’ now? Because, for her latest album, ‘Safe Trip Home‘, she’s got a social media angle.

The album is interesting for the simple reason that it consists of different songs picturised on different cities of the world, among them Mumbai !! The song is “Lets do the things we normally do”, and is directed by Siddarth Sikand. And who does it star? Our very own Rock On girl Debbie – Shahana Goswani, as a taxi driver.

Having a Facebook page is good, but is almost a given these days, but this one gets very social on the site itself. Once you hear the song, you can choose a mood from a (color) palette. I felt wise :), and was asked to share my reasons. It then takes you to the map, and tells you where other people who felt similar to you have headed to. It’s a wonderful way of manifesting the theme of the album/site – “Create a journey through film and music” (though the Facebook page mentions ‘a journey through fil, music and feeling’)

According to marktd, “Over the last month, Londoners might have noticed a number of cryptic posters around tube stations. The posters end by asking the viewer to google terms like ‘Lady Landfill’ or ‘Mother lay-by’ – essentially a range of words linked to the songs on ‘Safe Trip Home’, the album.”I thought it was a wonderful way of using ground level promotions to build curiosity and traction for a web property.

until next time, I’m trippin on this!!