A few weeks back, I’d written about Yahoo India’s TVC for Search. I was not impressed, because I felt that the ‘need for speed’ in search could easily be portrayed without making fun of a speech impediment. A few days back, I happened to see another TVC, this one for Yahoo Messenger.
To its credit, it does manage to create some suspense with the one eyed character, and you wonder where all this is leading to, especially since there are things that suggest a certain line of thought. The ending, however falls flat when it turns out that there is nothing more than a ‘It pays to know people better’ positioning communication. It plugs the revamped Messenger, with picture, music and video sharing, and friends’ activity updates.
I also read a couple of days back that Yahoo profiles was being evolved into a social network. You can read about more of their plans here. If Yahoo is serious about social networking, then I wonder if Yahoo will link some of its very popular properties, which together could create a formidable entity. A social network that utilises photo sharing flickr communities, the delicious link sharing communities, Messenger, Yahoo Launch for music sharing communities, and upcoming for geographical connect. The potential is enormous since all these are extremely popular in their own right, but yes, a star studded team need not be the best. What do you think?
Don’t shoot the messenger….yet http://is.gd/4wJU