Everybody, Friendfeed, right now!!

In a way, Friendfeed’s latest offering has revolutionised my usage of social media services. My experiments with FF had been limited since Twitter used to give me a fair amount of good conversations on various subjects of interest – from Bollywood to advertising campaigns to social media to social issues. I didn’t see any value that Friendfeed could’ve added, inspite of it being an aggregator of several services i use including blogs, Google Reader, delicious, Linked In, twitter, Google Talk status messages and recently last.fm among others.

With every new service, I’ve needed a catalyst to use the service more. With delicious, it was the toolbar plugin, with Facebook, it was the critical mass of friends to get me in there, and then apps like Scrabulous. With Twitter, it was the browser plugin. I’ve been lax on most services which make me open a separate web page. And that was the case with Friendfeed, Kwippy and Social Median. These three, because they are excellent services which i should ideally have used more. A quick plug for the last two before we move on.

Kwippy, a very neat Indian startup, about whom I’d written about a few months back, has moved on from a ‘twitter like service’ to a great place to have focused discussions. It has an awesome crowd too. But I do wish they’d work on a few things I had mentioned in the earlier post. Critical since information overload is bound to cause a consolidation soon. Social Median, with whom i was very impressed, and had written about sometime back, is a great filtering service that connects you to people and topics, by sharing links that interests you, and then have conversations around them. You can also create customised news networks on topics you’re interested in and then add sources. It is well connected with other networks and even has a toolbar plugin that allows easy sharing of links. In a sense, it works better than FF on many fronts.

And so, back to the catalyst. Last week, FF added a new feature – real time updates. What it does is that it helps me get instant reactions to the things I have shared via various other services. It can be anything from a comment to a blog post to a photo to a tweet to a Google Reader shared item. One small snag i see in the real time interface is the lack of bundling that the standard view of FF provides. It could mean I miss out comments and end up replying to them much later. I also have issues with my Google Reader shared items since they aren’t reflecting on ‘real time’. And lastly, why can’t I include my Facebook statuses??!!

A look at how all this affects my usage of other services. Twitter Search has real time updates for specific queries, and as Louis Gray points out about FF, “the team hasn’t yet connected its capability to search or keyword filtering, which, if ever delivered, could be a body blow to Twitter search.” (via The Inquisitr). Now,  when i see a friend’s tweet on FF and decide to comment on it on FF, i am given an option to also send an @reply to twitter. How about pulling all the @manuscrypts tweets live for me on FF and giving me the same option?

My usage of Google Reader as a sharing device was limited. I have noticed that with real time FF, that has increased. I am sure that will also influence the posts I do here. Meanwhile, I can use FF to share links, with a comment. I can also choose the room I want to share it in. What does this mean to Delicious and Social Median, especially if FF can bring the easy search (and tags) features of delicious and the functionality and interface of rooms is jazzed up to the levels of Social Median?

With conversations happening everywhere, the need for aggregators will only increase, and whatever be your take on noise (there’s a great note here) a service like Friendfeed can only help. It’d be interesting to see the other services’ reactions to real time.

until next time, when there’s information overload, a friend in need…..