I’ve always wanted to catch a big web entity’s brand campaign. No, Zapak and Rediff are not included because those were more product feature led campaigns, mail or to a lesser extent-gaming (because that was more a concept). I did find a few instances of ambient advertising from Zapak interesting though. Unfortunately the same cannot […]
She was quite hot. As he prepared himself for what could be a long night, he rubbished the theory that a married couple’s interest in each other waned over time. He still loved his wife as dearly as before. So he was quite worried when he found her hot. He looked around for the thermometer. […]
Sometime back, I’d written about the need for newspapers to give the digital medium a bit more consideration in their strategy. While India claims to buck the trend of falling newspaper subscriptions, I wonder how many economies have a thriving newspaper ‘raddi‘ market, the process through which the Indian household gains money by selling old […]
We’d not visited Tamarind for a while, though its quite nearby, and what better than a lazy Saturday to drop in? Its located on the Koramangala-Indiranagar intermediate ring road. When coming from Indirangar, you’ll see it on the right after the Sony World junction. Actually, the pub on the ground floor-Enigma is more visible. Tamarind […]
Pankaj Mishra I’ve always been a fan of Pankaj Mishra’s melancholic way of writing, which just borders on cynicism. This book, while a study on the evolution of Buddhism, is also a travelogue of sorts. It even manages to touch upon the author’s personal growth – material and spiritual, and the gradual growth in his […]