Month: June 2008

  • Social Ambassadors

    Yes, it is the age of conversation, but in India it is also the age of brand ambassadors. And not just the average Joe Ambassador, but ones who blog. I, for one, subscribe to Big B’s blog, because, from his posts, i think he is a natural. And even if this is true, he’s doing justice to the job.

    Anyway, after blogging for a while, it was quite understandable that with his hectic schedule, Big Adda should make his life easier by giving him a mo blog. And now he’s having a blast with microblogging @160 characters. Updating multiple times a day and speaking his mind.

    The entire activity set me thinking. So, what happens when the transparency of social media meets brand ambassadors?  How would, for example, the Big B (as brand ambassador) react, if God forbid, a pesticide (Pepsi) or a worm (Cadburys) issue erupted again? What role would he play? Blogger or Brand Ambassador or a boring diplomat? Assuming that he uses the products he endorses (okay, stop laughing!!) would he sometimes play the dissatisfied customer?

    I got a glimpse of perhaps what lies in store, thanks to this entry of his. A tale that most bloggers would be familiar with. Sit and write an entire blog post and the server conks out without saving!! In this case, he was blogging on Big Adda. Bad publicity, I would think. Thankfully, someone there was smart enough, and pretty soon we had another entry, this time thanking a Big Adda official. Wonder if they’d do that for mere mortals though 😉

    But back to the point, in an era of instant communication and celebrity bloggers, would brand ambassadors  now have revised contractual obligations that draw a clear line on transparency? One that would bring brands back to the familiar comfortable opaque territory that they have been operating in? Or will the celebrity be true to the spirit of blogging? (read the poetry – header on Big B’s blog) 🙂

    until next time, brand bloggers 🙂

  • Wake up call

    He liked watching her sleep. She looked so much at peace now, wrapped up in that something-like-a-shawl thing. But he’d have to wake her now, to tell her that he’d finally cracked a puzzle. Now he knew why reality shows worked. People would rather watch someone sleeping than the movie for which they paid Rs.200.

    until next time, in reality….

  • Fresco’s

    Fresco’s gets very close to a chocaholic’s version of heaven, so we make up excuses to go there, even though its on Cunningham Road, and not so close to home. Its on Cunningham Road, within 100m of entering it, a couple of buildings after the Foodworld (?), and its not visible from the road. But there’s lots of parking available outside and some space inside too.

    Fresco’s is a semi-outdoor kind of space, quite cosy and is always buzzing during dinner time (at least weekends, when we go). And this time was no exception. So you might want to reserve before going. We didn’t and were asked to wait for a few minutes. Fair, but what was quite dumb was giving us a seating that was uncovered, especially when there were intermittent showers happening all through the day. So we asked for a different table. We should have taken this as a premonition. We didn’t, since we’d never been given any reason to complain from our previous visits.

    It took us quite sometime and a reminder to get hold of a menu card. And though it took a long while for our soup to be created, the Chicken and Coriander soup we ordered was excellent and succeeded in putting our fears to rest..to an extent. It comes a close second to the soup at Tangerine I’d written about earlier.

    For the main course, we ordered a couple of sizzlers, a Chicken Parmigiana and a Chicken Cordon Blue (Bleu, i thought ?), chose the latter by voting out a Parsi Chicken 🙂 We’d chosen the rice option for the former and pasta for the latter, and they succeded in reversing that. I got them to give us Rice for the Parmigiana, but didn’t insist on the pasta. I was too hungry!!

    The Parmigiana is chicken breast with herbs, crumb fried served with pomadoro sauce and Parmesan cheese grattinated. The wife says it tasted a bit like pizza, and was reasonably good. The Cordon blue  is chicken salami and cheese wrapped with chicken breast, grilled, and topped with mushroom and concasse. It was good in patches, burnt at some places, but perfectly well made in others. The rice was good too, wonder if the pasta would’ve been better. And both were sizzling hot, good for a rainy night if only they had been done well.

    The dessert choice here is always difficult, and there is always a lot of heartburn when we can’t test out new talent 🙂 We chose the Chocolate Demise, and as always didn’t have any reason to complain.

    The experience can be summed up best with the bill we got for all the above – Rs. 911. The service this time was extremely poor, and except for the soup and the dessert, the food was only reasonably good. I think a visit now would happen only when desserts warrant, and only for that.

    Hatworks Boulevard, 32, cunningham Road, Ph: 41327551/5

  • The Stage of Conversation

    Branded networks, that’s what the new property from Nautanki.tv (read the comments section) YouTopia is going to be. (via agencyfaqs). Update –  This is going to be called spaces, and is still under development.

    The rationale is that since brands, especially in a nascent market like India,  may not want to invest in the infrastructure thats required for social networks, YouTopia would provide the same for individuals and brands to create their own networks with “necessary tools or applications like instant messenger, forum and facility to upload and share videos or photos while configuring their social network”, in return for an annual subscription fee (in the case of brands).

    Reminds me of Ning, though in this case, they have said that the brand can choose an independent url (so is that unlike Ning where it has to be say, nautanki.ning.com). Also, there will be an ad network, which will operate on a revenue sharing basis between Nautanki and the owners.(?) (I don’t know whether Ning has a revenue sharing mechanism) And, does the last but one paragraph in the afaqs article mean an API? Hmm

    Now the question I’d like to ask is, while (apparently) every brand manager wants a Gang of Girls, is creating a social network the way to go about it, or is it more important to maintain a conversation with the consumers? The argument I have is the same as the one i had for the online communities vs groups -on -social networks post. If the conversation is already happening at a social network, isn’t it better to be a part of the conversation there and be a facilitator? Would a brand have enough meat to pull the audience to a place where it will be the only ‘attraction’, and will they be able to maintain the interest for long. A Facebook group/ page, for example, already offers most of the stuff mentioned above, and I’m sure more features will be added. People have a certain comfort level with twitter conversations, would a brand specific network be able to recreate that? Multi Brand Outlet or Exclusive Showroom?

    I understand that its debatable, but meanwhile, there are efforts on to sew the conversations happening on various platforms into one interface. So we have, in addition to Friendfeed, a browser – Flock, an add on to a browser – Minggl, and the last i heard a new entity – Combo (via Startup Meme), which attempts to do this through a web based dashboard and widgets. I hope they send me that invite soon, so i can do some test drives. 🙂

    Meanwhile, have you noticed a comment option in Facebook’s news feeds, quite like Friendfeed, i thought. And here’s something for you to go ogle. That was Aditi Govitrikar, now where’s that I’m feeling lucky button?

    until next time, scatter or gather?

  • Faith

    So, how did it all start off? An understanding that there was a higher power that controlled destinies and the world around beyond any level that a man could aspire or imagine ? A need to connect to this entity and lay out the easiest way to do so? A way of bringing together people and making them work towards a common goal? A physical platform to relate to the belief in a metaphyical entity? Perhaps, and perhaps not.
    Somewhere in between, came the ones who claimed to have gone much closer to the entity than their peers. And they formed the higher power through prisms that were based on their individual realities and expectations, and their peers, who at best, were a confused lot, followed. Faith became religion and from a thought, became a set of practices, and from us, we became us and them.

    And that makes me wonder whether He, any He, feels the need for religion. And brings me to an unintentionally hilarious but profound statement from an old Malayalam movie, where the character states, in all seriousness to a priest, ” In religion, and in sex, I don’t feel the need for middlemen” 🙂

    until next time, profundity or profanity?