Month: April 2008

  • Ménage à trois ?

    And finally the battle is on. The one that most people in the media fraternity would’ve been waiting for. TOI has finally launched in Chennai, amidst a lot of fanfare, and has succesfully provoked two of its three resident English publications. More on that in a bit.

    While the planning has been going on for years, I feel that TOI is late, by about 3 years, around the time that Deccan Chronicle took its baby steps outside AP. This was around the time that TOI was beginning to pull away from Deccan Herald in Bangalore and establishing itself as a clear leader. This momentum should’ve been carried on to Chennai too. From its experience in Hyderabad, TOI should’ve realised that DC is not to be taken lightly, and understood its intentions.  But then, thats water under the bridge.

    What have the resident publications been upto? Indian Express has woken up just in time (thats debatable) and launched a new brand campaign, and a new look, complete with tagline – ‘100% steel, 0% gas’. While it does sound a bit like an infrastructural mutual fund, the ads per se were quite interesting, sporting a graffiti look and tabloid style provocative lines.

    The Hindu, in what i believe, is a strategic faux pas as far as timing goes, has reduced its cover price from Rs.3.25 to Rs.2.50. They look to be rattled already, and that’s a wrong signal to send out, especially from the market leader. The least they could’ve done is timed this earlier so that it didn’t look like a reaction.

    Deccan Chronicle has been conspicuously silent. It is inching closer to the Hindu and currently priced at 1.50. Wonder if they will revert to their old pricing, if TOI eats into their share.

    From the looks of it, TOI might succeed in becoming the second paper in the Hindu households and possibly the first paper for the new entrants to the city. Exactly the situation in bangalore a while back. But Hindu is no DH, since they’ve already started supplements which are supposed to bridge the need gap, which The Hindu per se, cannot do. And thats exactly what the biggest barrier for TOI is, a habit. One that it will try to circumvent by inculcating itself as a habit to the new Chennai residents.

    Chennai reminds me of Panipat. To tell you why would entail a short history lesson. The first battle of Panipat resulted in the founding of the Mughal empire. Against the massive resources of Lodhi, Babur’s guns proved to be the ace. Not dissimilar from the price war that DC unleashed on Hindu. And while Babur won, and DC is a close second, it might be just a matter of time. Those of you who have seen Jodhaa Akbar or paid attention to your history teacher (her history lessons, cheapos 🙂 ) would understand the pivotal role of the second battle. If not for a freak archer, it would’ve prevented the Mughals from establishing their empire, it changed India.  For Hindu, Chennai is home, one that has to defended at all costs. For DC, its second home, and critical to their plans of becoming the masthead of South India. For TOI, its one more significant step towards becoming the only significant player to have footprints across India. Who will blink first?

    until next time, or is it fourplay?

  • Let there be light

    He was a worried man, and that was a new experience. His family had been running the shop for generations now. Although they had initially been into commodities, his father had turned into an electric appliances and hardware shop. He had further expanded into small gadgets. This had proved to be a winning move especially since the slew of cheap products from across the border had begun.

    He prided himself on his good relationships with his neighbours – both local as well as international, as well as his customers. So it came as a great surprise to him when a few days back, when some of his young customers chose to go to his competitor across the street, inspite of him attempting a conversation when he saw them on the street. Similar was the case with the Tibetans who lived nearby, who were his regulars, and with whom he had developed a great rapport.

    He was unable to get a fix on what had caused this sudden change, but he had been noticing that people looked away with distaste when they glanced up at the shop awning. He wondered if it had anything to do with the new signage he had been displaying outside his shop, the one that advertised chinese torches.

    until next time, olympian mistakes

  • Serengeti

    A little googling tells me that its the name of a wildlife national park and ecosystem in Tanzania. Since I’m not particularly adventurous by nature, I restricted myself to visiting the dining ecosystem in Madivala. After all, it was supposed to have an African rainforests theme.

    A call for reservation was answered, the second time, and we were politely told that since it was Saturday night, reservations could be made only in specific timeframes – 7.30 to 8.15 pm and 9.45 – 10.30 pm. We chose the latter.

    Its on the 3rd floor in Total Mall alongwith Zanzibar, Silver Metro and a food court. The mall is quite easy to reach. When coming from the MG Road side, turn left onto the road that goes to St.Johns (you don’t have an option anyway after you cross Forum 🙂 ), then take a U turn onto the road that leads to the Madivala market. You can see Total on the left but the entrance is on Hosur Road.

    There was a crowd waiting to get in, when we reached, and even with reservations, and landing up exactly on time, we were made to wait about 10 minutes. Once we were inside, the undergrowth was not quite thick, so we got to see people dining among alligators, vines, elephants, waterfalls and so on :). For those who don’t mind the gurgling water sound, the outside seating would be fine. I dont, and thankfully, we were taken inside the ‘Guffa’. Its a closed structure within the restaurant and is slightly better lit than the outside. We can also see animal-skull trophies on the walls, that add to the effect – what they have called ‘the wild side of dining’. In fact, they have tried to do that in everything, including the waiters who are attired like shikaris. No, don’t expect the hostesses in grass skirts!!!

    Meanwhile, the cuisine is Lucknowi and Peshawari, which made me wonder about the connection with the setting. We went straight for the main course, though there were a couple of ‘not quite common’ options in the shorba and starters categories. We ordered a Murgh patiala kadai se and a Machi Mazedar, along with a bran roti, an onion kulcha and a plain naan. The quantity was quite sufficient, though i would recommend the fish dish to be eaten with rice. The food was good enough to warrant another visit. We also had a Sariska Panna, which is made of pineapple pulp. It was chilled and had quite a unique flavour. Though this was supposed to be an apertiff, we got it in the middle of the meal 😐

    That notwithstanding, the service was quite good. We were also given a potato chips based snack before the meal started, turned out to be quite good, with chat flavors. We opted out of desserts because there were only the usual suspects, inclusing a chocolate brownie. But then, dessert doesn’t need context, does it? 😉

    The above meal cost us about Rs.650, and we’ll definitely make one more visit, if only for the unusual setting. Reservations can be made at 9731558301/7.

    Photos at Serengeti

  • That used to be my brand?

    Almost every brand that one comes across these days is targeting the youth, and thats across categories. Of course, some brands have been doing it forever, and some have just joined the party, maybe because the increasing incomes have forced them to define their target audience, so communication can be made in sync.

    Now youth, honestly is a very vague term. For some, its actually ‘youth’, say 18-25, and for some, its more ‘young at heart’ which means it can go upto 35. I’m not saying thats really old, all I’m saying is that with a workforce thats getting younger as every year passes, 35 ain’t young. But thats not the point of the post.

    A person aged say 50 now, got his first whiff of liberalisation when he was 33. And those were the days when employees still contemplated one life-one organisation. And in the seventeen years since, things have changed drastically – more brands, more options, and more costs. Did he have enough time to be able to react or cope or build a corpus enough to enable himself to lead a decent lifestyle? Judging by the number of products that cater to the current 50 year old, i guess not.

    But this generation (30 year olds now) is aware of this and also aware that even this can change in a flash, and that they need to be prepared. They are very familiar with brands and the costs associated with their lifestyle tastes. So, will the brands in say, 10 years time also start catering to a 40 year old who was once their target audience? Will Levis, which i buy now, have a design for me when I’ll be 50, because i don’t see any brand now that does? (Enlighten me if i have missed it, please)

    Because, unlike the current hapless senior citizens, who didn’t know what hit them, the future senior citizens would be a prosperous lot, with at least some money to burn. Please don’t get me wrong here,  I am not saying all senior citizens are poor, but I do come across a lot of them who look at the brands, the malls, the clothes and the accessories with a melancholic expression that acknowledges a changed world, and their inability to make sense out of it or cope with it.

    until next time, this provoked the thought

  • Pro Social

    No, this is not about me being gung ho about social networks, this is more about job search portals and social networks for business, specifically LinkedIn.

    The context is that i saw a huge ad of Shine (HT’s new jobsite) in the paper today, and my inbox had a mail that asked me to check out ‘Where is my boss’. Shine has a contest running promising the winner a month’s salary. They’re also doing a salary survey, whose results are promised soon – finally, scientific proof that i am underpaid 😉

    I’m not sure where exactly WIMB is being pitched. The site says “Get instant interview calls from Bosses all over the world! Set your online status as Available for live interviews.” Wonder if it’ll actually happen. Otherwise, the features seem to be the same as what a naukri/monster gives.

    Like this post mentioned, I also wondered why HT would seek to create a new brand, especially when it has something running in the same genre. One possibility is that they want this to be seen beyond a normal job classifieds poral. This is perhaps validated by what they say on the page “We recognize that your job is an integral part of your career, but we believe that your career is far bigger than the job itself! It is more about gaining the right perspective, building your skills and enhancing competency. And that’s what Shine is all about! ” Hmm, that makes it a wannabe LinkedIn, but stopping short of networking.

    So, what works? I still think all of them serve their purpose. When one is looking for a job, any job in their category (and there are tonnes of people who do just that) the portals like naukri/monster would work fine. However, if one is pretty clear about the specifics of the job he’s looking for, then a site like LinkedIn will help him connect with the right people. LinkedIn’s ‘questions’ and discussions also helps air one’s views on topics of interest, thereby adding flavor to a normal resume.

    I’m not quite sure if the normal social networks can be a serious threat to a job networking site. To me, its a problem of context. I’m on FB to play scrabble, poke friends, join the Bollywood group etc. Yes, it does tell a person a lot about me, but is that the kind of info a person would be looking for while hiring? Doesn’t a LinkedIn fit the bill much better?

    Until next time, or is it social pro 🙂

    PS. If Yahoo decided to launch Shine in India, wouldn’t the existing shine take its shine off?