Ménage à trois ?

And finally the battle is on. The one that most people in the media fraternity would’ve been waiting for. TOI has finally launched in Chennai, amidst a lot of fanfare, and has succesfully provoked two of its three resident English publications. More on that in a bit. While the planning has been going on for […]

Serengeti

A little googling tells me that its the name of a wildlife national park and ecosystem in Tanzania. Since I’m not particularly adventurous by nature, I restricted myself to visiting the dining ecosystem in Madivala. After all, it was supposed to have an African rainforests theme. A call for reservation was answered, the second time, and we […]

That used to be my brand?

Almost every brand that one comes across these days is targeting the youth, and thats across categories. Of course, some brands have been doing it forever, and some have just joined the party, maybe because the increasing incomes have forced them to define their target audience, so communication can be made in sync. Now youth, […]

Pro Social

No, this is not about me being gung ho about social networks, this is more about job search portals and social networks for business, specifically LinkedIn. The context is that i saw a huge ad of Shine (HT’s new jobsite) in the paper today, and my inbox had a mail that asked me to check […]