After a tough day at work, after a deliberation on the purpose of life, after a windfall, after getting stuck in a traffic jam, after pondering over all possible whys, after a promotion, after all the rollercoaster days that make up life, its all worth handling only when you have someone to go back to….
until next time, happy valentine’s day
I happened to see the new ad of Pizza Hut. Now, I am not very sure if the following is a figment of my imagination, so bear with me. Bappi Lahiri is a brand ambassador now (no, thats not where the imagination comes in). He is the only one visible in the edited version of the TVC, but in a larger version, i thought i saw Hari Sadu and the guy who spells out H A R I. Dont tell me you’ve already forgotten the naukri ad. In fact, the theme of the campaign is on the lines of ‘a happy ending’, and keeping with that Hari Sadu offers the guy his job back and apologises.
Like i said, I’m not sure if i’m factually right (in case anyone from Pizza Hut is reading this, yes, then i will know this blog is getting somewhere, please clarify), but it does throw up a lot of interesting opportunities for brands to work together on a commercial, if they have a similar audience to reach. I think this commercial has used the equity of Hari Sadu brilliantly. Its a bit like K Jo bringing back characters from his earlier movies (remember the star counting sardar kid of KKHH in K3G. hey, why isnt KJo getting sued?) except in this case, these are different unrelated brands.
Think of the possibilities. In a slice of life scenario, the number of brands that could appear contextually is enormous, imagine a scenario of the morning rush to office, from the shaving blade to the cereal breakfast to the soap to the apparel and accessories, to the vehicle to the radio station listened to on the way and everything in between, everything is a brand. And so, brands share the cost and come up with interesting, funny etc storylines that fits the ethos of all brands concerned. What do you think?
and until next time, have you seen the times jobs version of Hari Sadu?
I was introduced to Shezan a few years back, thanks to it being located close to my ex-place of work. It was quite a wallet friendly place then, thankfully still is. They’ve also added more floor space on the ground floor quite recently.
Though the place is quite well known for the steaks, we usually have the North Indian fare, because thats quite good too. But having said that, we usually start with the Chicken & Mushroom soup. 🙂 Though we’ve always ordered that, we’ve never had the soup tasting the same across visits, but there never has been a reason to complain either, so far. This time, though, was a big let down, because it seemed to be a hastily prepared concoction with the mushrooms looking like they had been chopped and put in somewhere on the way between the kitchen and the table.
For the main course, we had onion kulchas, fish biriyani, murg patiala and fish hyderabadi (yes, we are an equal opportunity consumer). The chicken was very good, and so was the biriyani, and the quantity was just right for two people, and just enough space for dessert. We usually skip dessert here, and hop across to Corner House for the must-have dose of ‘Death by Chocolate’
A meal for two costs about Rs.450 (not including dessert).
What brings us back to Shezan is the lovely seating on the terrace where we can watch the world go by on Lavelle Road. So, yes, we’ll be back, bad soup notwithstanding.
Update: Shifted
There was a time conformity was common. When the non conformists became the majority, they changed the rules. Belonging suddenly became cool, and new herds were formed. But if you really look at it, not much has really changed. We’ve only traded conformism for a sense of belonging. The options are many, the choices few.
until next time, heard the post begin here 🙂