Stan is young

Does that make sense? At least as much sense as Youngistan? Unless you’ve been living in outer space, you couldn’t have missed Pepsi’s latest TVC featuring *hold your breath* *Bhansali meets Farah* a combo package of Bollywood’s latest finds – D Pad and R Kap. Hey, ain’t i allowed to use youth lingo? :D. In fact, if you’ve been in outer space, there are better chances of catching the resident of Youngistan.

This blog has been a fan of Pepsi, and the blogger had a huge attack of guilt followed by remorse when he equated the earlier work of Pepsi (My can, featuring John and SRK) to some customisable toilet devised by Pepsi. He couldn’t even blog about it till now. But we digress.

That Pepsi has managed a casting coup of sorts is a no-brainer. But have they been used well? I think not. While Youngistan has a catchy twang to it, the ad per se has a very ‘leave your brains at home’ feel to it. That too would have worked fine, if Pepsi had decided to do a combo spoof on both the movies starring the trio. A sort of ‘Spy Hard/ Hot Shots’ approach to Bollywood. IMHO, its exactly the kind of ad that’ll make the ‘youth’ go ‘Phooey’. I know I am not exactly youth anymore, but hey, remember the Pepsi ’18 till i Die’ commercial, with Amrish Puri? The ad, me thinks, falls in that huge space between the stools.

So Pepsi, Youngistan sounds cool, can we have a better storyboard please? Apparently, some 30 scripts were rejected before this one, and the idea was to show the ideas that the youth come up with when they improvise on the spot. If this idea is a representative, i fear for the country. Meanwhile, wrt my last post, maybe, just maybe Tata Sky could’ve been co-branded in this ad? 😉

pic courtesy : agencyfaqs

until next time, yeh dil maange more