From streets lined with trees, from flyover constructions, from roads whose names gave indications of a colonial past, from temples and their loudspeaker bhajans and flower fragrances, from an old theatre that played mallu movies, from rail tracks and the hoot of the occasional train. To change, and the creation of another set of memories.
until next time, shift
A couple of posts back, I’d written about the possibility of brands getting together to make a TVC. And Hallelujah, they’re listening :). Airtel and Nokia (and SRK and Madhavan) have teamed to bring us a combo ad, which though begins as if a lot of people are suddenly having heart attacks, has been done quite well. See, SRK really meant it when he said thoda wish karo. Oh Okay, i was just being mean 😀
While these were two completely related products (mobile handset and service provider), what I’d like to see is an ad featuring products whose only relation to each other is the target audience they’re aiming at, and the way the brands fit into their lives, either by say, time (Gillette + Kelloggs) or geography (Woodland + Vodafone). Strange, but fun.
Meanwhile, i read on agencyfaqs that Simply Marry has tried a viral approach to marketing. I had a look at the site, and while the animation and music is pretty decent, i felt the entire concept is too frivolous to become a viral. In fact, I’d like to pitch another thing to them. Why couldn’t they just buy over a property like this, and then start making episodes of these with more and different characters. Meanwhile, also make it multi platform and offer downloads of mobisodes, if the idea is also for 58888 to make money. They can even do an entire reality series based on this and air it on Zoom and Times Now. Even if not a TV reality show, this can be an MMS based mobile reality show. Connect to a Reliance/Vodafone/Airtel or even that insufferable Tata Indicom (free couple available with brand) and they’d be happy to partner, i guess. Promotion shouldn’t be a problem with the group’s immense newsprint strength. Considering this is a ‘metromonial’ site, I’m sure all these media are toppers in their respective genres. Yes, all except ‘Isko Dekho’, though statistics and niches can be found, i bet.
until next time, howzzat for connections? 😉
The outlet on Church Street is fairly new, but they’re apparently quite a famous chain in Mumbai, and have also started an outlet in Hyderabad.
Its essentially a sizzler joint, and essays that role quiet well, given the choices and the ‘value for money’ factor. We reserved in advance, but a peek into the diary told us, we were the only ones to have done so :). The place has two floors, and the ground floor was quite full, but we were only one of two groups on the first floor. I would recommend the first floor, cosy, comfortable and a little less congested.
We started with a cream of chicken soup, which was simply awesome. I would rate it as one of the best i’ve had in Bangalore. Unlike a lot of places we’ve been to, they believe in using both cream and chicken in a ‘cream of chicken’ soup. There are also a lot of starters you could choose from.
For the main course, we had a ‘Chicken Satellite’ sizzler and a ‘Diced Steak with chips’. The steak had a wonderful flavor, the sizzler was only average, but it could be my intense dislike for most vegetables that biased my view. Speaking of vegs, there’s enough choice her for vegetarians too. The meal was just the right quantity and leaves you enough space for dessert. There are not many dessert options, and its pretty much the standard Mousse, Ice Cream, Caramel Custard kind. Would have loved to review that too, but had to rush.
Overall, a good experience, Yoko’s a good place to visit when you’re hovering around MG/Brigade Road, but I might be more inclined towards Tangerine (Indiranagar) when in the generic mood for sizzlers. Its the dessert, stupid, though a Barista and Java city close to Yoko pretty much evens it up. 😀
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Yoko Sizzlers, |
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No. 42, Church Street, Next to KC Das, Opposite Hotel Empire, Bangalore, 41266588, 41266589 |
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He knew people changed, but this change astounded him. The last time he’d seen the guy he was just an acerbic old man who growled more than talked and hated the concept of love. But now he was a young man who seemed kind, just and fully in love. Maybe it was just father time!!
