Year: 2007

  • An eternal twist

    Read something that i thought was definitely worth sharing.
    If you had to choose between a woman you had met the day before and God, who would you choose? And the weaver said, The woman. Is there any doubt about that?
    And the mullah asked him, If you had to choose between a song and God, what would you pick? And the weaver said,The song, of course.
    And the priest from the temple asked him, Weaver, if perforce you had to choose one or the other, a beautiful sunset or God, what would your choice be? And he said, Isn’t it obvious? The sunset.
    And they asked him how he could blaspheme so. And the weaver said, Why sirs, God has eternity on his side, he can always wait. Will the woman, the song or the sunset wait for me?
    God’s Little Soldier, Kiran Nagarkar
    until next time, maybe there is no right answer…

  • Contrabrand

    And they asked in desperation, If you had to choose between sin and God, weaver, what would you choose? And he laughed and he said, Sin, always sin. Sin is fun, sin is forbidden, sin is, what shall i say, so sinful. They should forbid God as they forbid sin, then maybe he would become far more attractive and we would all be drawn to him.
    God’s Little Soldier, Kiran Nagarkar
    The concept, if you think about it, is not an unknown one in marketing, its called positioning. On the contrary, it is one of the pillars, and in this era of commoditisation, it is all the more significant. So it’s not altogether surprising to see brands like Chlormint, Mentos, Happydent and Orbit veer away from the expected trajectory, in their advertising.
    There is some spring mention of the product in the ads, and the emphasis is on making the ad as ‘different’ as possible. From the weird cow doctor to a town getting lit by shining teeth and from ‘dubara mat poochna’ to noisy footwear in a classical concert, the ads are entertaining, to say the least, and show an abundance in creativity.
    But a small dipstick i did, (unsurprisingly) proved my hunch- the ad was remembered, and appreciated, but what was the brand again?
    So what’s upsetting the apple cart – commoditisation or hypercreativity?
    What a bunch of cretins you have for your devotees, oh Lord, he laughed out loud. The fools would sever you from your creation.
    and i bid adieu while you chew on it.

  • Life is like That?

    Heroes – the only show i watch regularly.. like i’ve said before, i’ve always been a sucker for the superhuman variety… but okay, thats enough for context…
    last week, i heard a very interesting argument on the show. and since the premise was the choices we make in life, i was intrigued even more, and enought o make it a debate..it went this way..
    every person has a choice – he can have a life full of meaning or a life full of happiness… if he wants a life of happiness, he has to live in the present and if he wants a life of meaning, he has to wallow in his past, and obsess about the future.. both cannot happen simultaneously…whaddya think?

    until next time, the choices we make…

  • Heresy

    Not that i spray the entire area with snowflakes, or carry the flakes around on my black t-shirts, but yes, they say prevention is better than cure and i agree…
    and that is what took me to the clinically clear shampoo…. and i’ve to admit they have got the formula perfectly right.. if i continue using it, i’m sure i’ll have no dandruff problem..after all, if i have no hair left, where will the dandruff stay?
    Please note that this has nothing to do with the latest playa on the endorsement scene.. well, there’s the Big B, then there’s SRK, and then there’s tralalala….SwB !! Don’t believe me, read this… 🙂
    until next time, hair today…..

  • The new magicians

    Sometime last week, saw a photo of P C Sorkar passing his magic wand to his daughter, apparently a passing on of the baton to the next generation…
    A long long time ago, i think a couple of decades back, i had gone for one of his shows, in my hometown… that was still a generation that was eager about magic.. i even had tapes of david copperfield, doing much more complicated stuff… and yes, magic did leave me wonderstruck then…
    A few months back, i saw a show on axn which revealed the tricks of the trade, they also mentioned that there were a lot of stores that sold magic kits… but i wonder how many kids would be interested in them… aren’t the days of pc sorkar and co. over?
    the new kind of magis is perhaps being created by a different kind of pc.. and thats just the bottom of the chain.. for there are much more advanced and specialist comps that are making break throughs indifferent kinds of technologies at a much faster rate than ever before…and like many other things, an innocent old art that has been entralling generations is in the process of getting relegated by the wonders of technology….
    and we become part of a world which has no time for magic… or maybe its just that even magic aint what it used to be…
    until next time, abracadabra…..